A recent comparative study from Capstone-Intel Corporation revealed that the ABS-CBN noontime show “It’s Your Lucky Day” surpassed the oldest noontime running show “Eat Bulaga” in terms of engagement from social media users.
Data showed that in terms of engagement, “It’s Your Lucky Day” received an engagement score of 113,679.0 while “Eat Bulaga” got a 12,670.7 engagement score during the 12-day duration of the study.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
“It’s Your Lucky Day” was a hit noontime variety show in the Philippines produced by ABS-CBN Entertainment. The program was initially shown between October 14 and 27, 2023, as a temporary substitute for It’s Showtime. The latter show had been suspended from airing for a period of 12 days by the Movie and Television Review and Classification Board (MTRCB).
The television program showcases a roster of notable personalities from the entertainment industry, including Luis Manzano, Melai Cantiveros, Robi Domingo, Jennica Garcia, Francine Diaz, Seth Fedelin, Kyle Echarri, Andrea Brillantes, and Negi, who are recognized for their comedic talents.
Meanwhile, ABS-CBN’s rival noontime show “Eat Bulaga” is a television variety show that is aired on GMA Network in the Philippines. It holds the distinction of being the longest-running variety show in the country, having produced over 13,000 episodes. The show was initially helmed by Tito Sotto, Vic Sotto, Joey de Leon, Chiqui Hollman, and Richie D’Horsie, and it made its debut on Radio Philippines Network on July 30, 1979.
It is now headed by Alexa Miro, Betong Sumaya, Buboy Villar, Cassy Legaspi, Mavy Legaspi, Paolo Contis, Kimpoy Feliciano, Dasuri Choi, Glaiza de Castro, Kokoy de Santos, Michael Sager, Winwyn Marquez, Yasser Marta, Chariz Solomon, Arra San Agustin, and Isko Moreno.
Methodology
Capstone-Intel examined the two shows’ online presence for 12 days, from October 14 to October 27, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the two noontime programs.
Facebook Performance of ‘It’s Your Lucky Day’
Capstone-Intel noted that in terms of Facebook performance, “It’s Your Lucky Day” outnumbered “Eat Bulaga” after “It’s Your Lucky Day” recorded a total of 1,000,622 reactions on Facebook, with heart reactions leading the list after recording 478,006 “Facebook heart” reactions (47.8 percent), “Facebook like” with 377,534 (37.7 percent), “Facebook Haha” with 140,328 (14 percent), “Facebook wow” with 2,464 (0.2 percent), “Facebook wow” with 2,026 (0.2 percent), and “Facebook angry” with 264.
Facebook Performance of ‘Eat Bulaga’
Compared to over a million reactions, “Eat Bulaga” only received 103,754 Facebook reactions during the 12-day study period. Detailing these reactions, Eat Bulaga garnered 62963 “Facebook like” reactions (60.7 percent), followed by “Facebook love” with 30,730 reactions (29.6 percent), “Facebook haha with 9,323 reactions (nine percent), “Facebook wow” with 509 (0.5 percent), “Facebook angry” with 147 (0.1 percent), and “Facebook sad” with 82 reactions (0.1 percent).
Online mentions
In terms of online mentions, both “Eat Bulaga” and “It’s Your Lucky Day” received an equal positive mention of 90 percent across social and non-social media platforms. However, it is also worth noting that “Eat Bulaga” outnumbered “It’s Your Lucky Day” after the oldest running noontime show garnered a total of 56 million social media reach during the 12-day study, while “It’s Your Lucky Day” received 456,000 social media reach.
Top posts for It’s Your Lucky Day’
Capstone-Intel also highlighted that the most engaging story for “It’s Your Lucky Day” was a news report from ABS-CBN News where netizens praised Luis Manzano after he spoke to an audience through sign language. This report received a 15,723.5 engagement score.
This was followed by a status post from Andrea Brillantes, one of the show’s hosts, who invited her fans to watch their live airing of the show. This alone yielded a total of 5,663.1 engagement scores.
The third most engaging story was from another TV Patrol news report that features Luis Manzano using sign language to communicate with an audience, which garnered a 5,547.6 engagement score.
Top posts for ‘Eat Bulaga’
Meanwhile, Eat Bulaga’s most engaging story was from a Facebook post by Silent Sanctuary, who posted a clip of their live performance on the show. This received a total of 363.4 engagement scores.
This was followed by a shared post from Isko Moreno, encouraging Eat Bulaga fans to watch the live airing of Eat Bulaga. This yielded a total of 248.3 engagement scores.
The third most engaging story was from a LionhearTV report, which says Eat Bulaga is sustaining noontime leadership compared to “It’s Your Lucky Day.”
