The Impact of TVJ’s Exit on Eat Bulaga and TAPE: A Capstone-Intel Analysis
For more than 40 years, Eat Bulaga has been a popular noontime show featuring the renowned trio of Tito and Vic Sotto, and Joey de Leon, collectively known as TVJ. The show is broadcasted during lunchtime, a time when many Filipinos come together to enjoy their meals and be entertained by the program. Produced by TAPE, Inc., Eat Bulaga has garnered a loyal following over the years. However, with the changing times and TVJ’s departure from the show and TAPE, Capstone-Intel conducted an analysis of viewer engagement on various digital platforms between May 31, 2023 and June 20, 2023, to examine the impact of this separation. Capstone-Intel is a high impact research and intelligence company which uses innovative research technologies, tools, and methods to convert data and information to breakthrough insights and actionable intelligence outputs. It is committed to help its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, and manage crises; and to be the country’s leading private research and intelligence agency. Background Information The professional journey of brothers Tito and Vic Sotto and Joey de Leon, collectively known as TVJ, began in 1972. They have established a reputation for their comedic prowess across various media platforms like music, film, and television. On July 30, 1979, the groundbreaking television show, Eat Bulaga, debuted on RPN 9, featuring TVJ as the original hosts. With the advent of new management, the show’s production was subsequently handed over to TAPE, Inc. from 1981 to 1989. TAPE, Inc., short for Television and Exponents Production Inc., is a prestigious television company that is under the ownership of Romeo Jalosjos Sr., a former lawmaker. Eat Bulaga made its transition to ABS-CBN in 1989 and was on air for six years until 1995. Despite this change, Eat Bulaga, also known as Dabarkads, and its hosts, including the esteemed TVJ, have continued to receive unwavering support from viewers even up to the present. With over four decades in the industry, Eat Bulaga and TVJ have established themselves as a proven and respected institution. The show’s cast members, or “Dabarkads”, include esteemed personalities such as Allan K., Ruby Rodriguez, Pia Guanio, Pauleen Luna, Luanne Dy, Maureen Wroblewitz, and many others. The term “Dabarkads” was coined by the late rapper/actor Francis Magalona. In late April of this year, it was reported that TVJ would no longer be part of Eat Bulaga. On May 31, the news was confirmed when the three comedians announced that they had ended their relationship with their producer, TAPE, Inc. The reason for the separation was reported to be a power struggle. Online Presentation The presentation provides a comprehensive analysis of the online performance of the keywords TVJ or Dabarkads and TAPE, Inc. It offers an in-depth overview of a comparative study of their respective engagement scores, reaction distribution, top posts, and sources. The presentation further elucidates the findings with a comprehensive comparison across various online platforms. Methodology The analytical methodology employed for the present study entailed the utilization of publicly accessible Facebook data sourced from the Philippines, with an unwavering adherence to ethical guidelines regarding the non-tracking of demographics and personal data. A bespoke framework was designed and executed for the purposes of conducting a political analysis on commercially available social media data. The framework was engineered to identify specific keywords, namely TVJ or Dabarkads and TAPE, Inc., and subsequently conducted a comprehensive sentiment analysis on relevant data points, employing a range of data analytics techniques, including reactions, channels/influencers, and word clouds. A careful quantitative study of the data was conducted, including the meticulous counting of posts, shares, responses, comments, and engagement score. The conclusions drawn from this data analysis exercise included a wide range of topics, including the type of material, the distribution methods, and the target audience’s general attitudes. Facebook performance of the keywords TVJ or Dabarkads From May 31, 2023, and June 20, 2023, a comprehensive scan conducted on TVJ or Dabarkads publicly available pages yielded 3,269 posts. These posts were accompanied by an impressive 812, 951 comments, shared 297,236 times, and had a reaction count of 8,501,457. Furthermore, the engagement score of was 1,228,676.8, with an average of 156 posts per day. The metric for engagement can be expressed mathematically as the sum of the product of comments and reactions multiplied by a factor of 0.1 and the total number of shares. This formula serves as a valuable tool for assessing the level of audience interaction with online content. Facebook performance of the keyword TAPE, Inc. From May 31, 2023, and June 20, 2023, a comprehensive scan found a total of 1,673 posts pertaining to TAPE, Inc. on publicly available pages. Within this quantity, there were 409,353 comments, 124,837shares, and 3,354,640 reactions. The overall level of engagement was calculated to be 501,236.3, based on a formula that considers the number of comments and reactions (weighted at 0.1) and shares. On average, there were 80 posts per day. Comparative Engagement Scores With the Comparative Engagement Scores, the Facebook Engagement Score analysis demonstrated that keyword TVJ or Dabarkads received a 1228676.8 in contrast to TAPE, Inc., which obtained a mere 501236.3. Reactions Distribution for TVJ or Dabarkads The distribution of reactions for TVJ or Dabarkads’ online content has yielded compelling results. Out of the 8,501,457 total reactions, 53.4% comprised of Likes, with an additional 27.6% consisting of Love reactions, and 9.8% representing the Haha reaction. Also, it has 8% huhu, .6% wow, and .6% angry. This shows mainly negative reactions from the audience, with likes + love at 81%. Reactions Distribution for TAPE, Inc. The data gathered from the 8,501,457 reactions indicate a distribution where 50.48% are classified as likes, followed by 18.2% for love, 14.4% for the expression haha, 14.6% for huhu, and 1.2% for anger. Additionally, 0.7% were categorized as wow. These findings suggest a notable inclination towards negative reactions, with a combined total of likes and love amounting to 69%. Top Posts for TVJ or
