2023 Online Trends of Noontime Shows at a glance from July 1 to 15
Noontime shows are undoubtedly a staple in every Filipino household, especially when lunchtime hits. The original Eat Bulaga first aired back in 1979,yet it has continued to air on different networks throughout the years to where it is now. Likewise, It’s Showtime has persevered since 2009 and remains unmoved from its position as a noontime staple in the Kapamilya network. Though many shows tend to switch and end, these have become a true hallmark to the type of entertainment the Filipinos enjoy. Having been running for decades, there are some things we don’t see a noontime show without, such as engaging games, interactions with audiences both within the studio and outside of it, and the presence of charismatic hosts that reel in attention. New people might join the crew, and new segments might be switched for something else, but the core of it remains unchanged for the most part. Who could ever forget the iconic Pinoy Henyo segment in the original Eat Bulaga, or the highly trending Aldub bit that reeled a lot of viewers in? According to gathered data from Capstone-Intel regarding trending keywords in the first half of July, E.A.T. and It’s Showtime remain highly watched by their audiences. Even with the issue of Tito, Vic, and Joey—fondly called TVJ—transferring networks with a show under a new name and the fight for who gets to keep the iconic “Eat Bulaga” title, the airing of E.A.T. on TV5 was a highly celebrated one. There might be a reason why many viewers shifted channels with TVJ, and were hence titled “legit dabarkads,” and it had something to do with the nearly 44 years of Eat Bulaga’s history. According to findings from Capstone-Intel, “tvjontv5” was highly trending back on July 2, along with other similar keywords in support of Tito, Vic, and Joey, such as “legitdabarkads”, “lunchtimesayatv5”, and “tvjmediaquest” among others. Data gathered found that this trend would continue from July 1 to July 15, ending with Noontime Shows being the second most popular category online, which can perhaps be owed to the big waves left by the switching of networks along with the loyal viewers of said shows. In this category, keyword engagements pertaining to E.A.T. far outnumbered those from It’s Showtime, their totals equaling up to 11,674,317 and 2,397,656 engagement scores, respectively. E.A.T., the product of Tito, Vic, and Joey moving stations and taking their “original dabarkads” with them, has retained most of its popularity even to this day as a staple that grew up with its audience through the years, and there is perhaps no better place to measure this than online engagements. Social media has been flooding with related hashtags to generate more awareness and engagement, which is a tactic often used by It’s Showtime. Through monitoring the engagements centered around these keywords, it would be easy to determine the standing of a program in contrast to its competitors, leading to better brand awareness. Planning ahead requires data to know what to plan ahead for, leading to the drafting of specialized plans centered on social media. What’s more, it’s easier to keep track that way to figure out which platform is best for a program, and which demographic interacts more often to tailor itself accordingly. This is something Capstone-Intel, a private research agency, can provide for its clients, with its ability to gather, monitor, and access relevant information across different platforms according to a company’s needs. In this way, one can distinguish that “tvjontv5” is the top trending keyword overall, and also for anything E.A.T.-related, while “itsshowtime” is the one with the most engagement for It’s Showtime. Opportunities to utilize and take advantage of what is trending are always available, so all that’s left to do is seize the means to make it happen. Capstone-Intel’s information gathering and other capabilities are devoted to helping its clients achieve this end. To find out more about Capstone-Intel and what it can do for your company, visit its official website at: https://www.capstone-intel.com/.
Summer Surf: Hot Online Trends of Early July
As we approach the latter half of the year, with the increase in the availability of faster connections, Filipinos continue to rely on the internet for staying in the know. The number of Filipino social media users grew to a count of 84.45 million—that’s a total of 72.5% of the population (Meltwater, 2023) engaging online. Capstone-Intel Corporation, a research organization concentrated on achieving insights and actionable intelligence outputs from data, presents an overview of the trending topics online based on the top trend findings from the communication campaigns and consulting company BluePrint.PH. The following findings are ranked based on the engagement score, which is computed by a formula that factors in both the number of comments and reactions, multiplied by 0.1, and the number of shares. Proving to be a mainstay in the most talked-about topics online, the Catholic Church tops this month’s list. From July 1st to 15th, wide-ranging topics related to the Catholic Church garnered a total of 19,142,238 engagements. Noontime shows dominate the second spot, proving themselves to be a staple in the Filipinos’ midday routine. With the most recent controversy concerning the long-time running noontime show in the country, Eat Bulaga, the rebranded show called TVJ airing on TV5 takes the top spot among noontime shows. Following in third are local teleseryes, with GMA’s drama “Abot Kamay na Pangarap” earning the top spot amidst other teleseryes including Buena Familia, Unbreak My Heart, The Seed of Love, and Royal Blood. K-pop–short for Korean popular music–the internationally trendsetting genre of music lands a spot as the fourth most talked-about topic across various social media accounts in the Philippines. The global fame and popularity of Jungkook, a vocalist of the South Korean boy band BTS, are credited for the vocalist’s engagement score of 911,881, making him the most talked-about K-pop figure in the Philippines. Sports are number five with a total engagement score of 875,368. Sporting events such as the Philippine Basketball Association, FIBA Women’s Asia Cup, Dota 2, and INC Unity Games amassed engagements by the thousands. But with 744,401 engagements, the Premier Volleyball League 2023 dominated as the most talked-about sport event. The sixth spot was bagged by local contemporary pop music, commonly known as P-pop–an evolved version of OPM. During the first half of July 2023, SB19, the five-piece Filipino boy band based in Manila and founded in 2016, achieved an engagement score of 147,929. Found this article helpful? If you want to find out more about engagement scores and how Capstone-Intel Corporation can help you grow your business, visit: https://www.capstone-intel.com.
