Analysis of Kadiwa’s Online Channel Performance during SONA 2023
This study highlights the channel performance of Kadiwa online as one of the significant talk points mentioned during the second State of the Nation’s Address of President Ferdinand Marcos Jr. Capstone-Intel conducted the channel performance assessment from June 27 to July 27, 2023, in order to determine the public perception, emotions, and opinions towards this government initiative. Capstone-Intel is a high impact research company which uses innovative research technologies, tools, and methods to convert data and information to breakthrough insights and actionable intelligence outputs. It is committed to help its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, and manage crises; and to be the country’s leading private research and intelligence agency. About Kadiwa The Kadiwa initiative is a farm-to-consumer market chain that sells produce directly to customers. Local farmers and growers are given the opportunity to increase their income by selling their produce to end users in their own communities. The plan was first put forward under the presidency of Marcos’ late father, the former president Ferdinand Marcos Sr., with the intention of establishing a market for the goods produced by local farmers and fishermen, as well as for the goods sold by small businesses that specialized in the sale of essential goods. Marcos had previously stated that the resurgence of his father’s Kadiwa program was a part of his initiatives as the head of the Department of Agriculture to help regular people live amid the growing prices of goods. During his second SONA, the chief executive said that the national government had observed a “decline” in commodity prices in the past months. “Sa mga nakalipas na buwan, nakita natin ang pagbaba ng presyo ng bilihin sa iba’t ibang mga sektor,” Marcos said. (In the past months, we have seen a decline in commodity prices in various sectors.) “Napatunayan natin na kayang mapababa ang presyo ng bigas, karne, isda, gulay, at asukal. Malaking tulong ang Kadiwa stores na ating muling binuhay at inilunsad,” he added. (We have proven that we can lower the price of rice, meat, fish, vegetables, and sugar. The Kadiwa stores that we revived and relaunched have been beneficial.) Methodology In order to scrutinize the sentiment of the Filipino people about the Kadiwa initiative, Capstone-Intel utilized all publicly available data, including social media posts, news articles, and public surveys, to capture the sentiments shared by the Filipino community. According to the data gathered, Facebook holds the platform with the highest mentions accounting for 29.2 percent, which means Facebook is the primary discussion channel of Filipinos about the Kadiwa program, followed by Twitter with 25.3 percent. Surprisingly, news agencies that primarily report about the initiative placed third at 24.2 percent. The data also revealed that the distribution illustrates the program’s comprehensive online visibility and suggests that public opinion, experiences, and feedback regarding Kadiwa are communicated primarily through social media, highlighting the importance that it has in forming public perception and involvement with the government project. Public sentiments on Kadiwa program According to Capstone-Intel’s assessment, there is an almost even distribution of positive and negative attitudes stated in relation to the Kadiwa program, with 49.10 percent of the total posts conveying a positive sentiment and 50.90 percent expressing a negative sentiment. The analysis revealed that there were 164 total posts discussing the Kadiwa program, 80 of which were good and 84 of which were negative. This evenly distributed information depicts that Filipinos have a variety of reactions and perspectives on the program. The perceptions of residents regarding the usefulness and significance of the Kadiwa program can be gleaned from a closer look at the data gathered as to how the community feels toward that project. Reaction analysis Furthermore, in order to legitimize the success of the Kadiwa program, Capstone-Intel sought the users’ reactions to the subject matter online through a reaction analysis. Data revealed that the Kadiwa program had an engagement score of 147192.7 from July 5 to August 4, 2023 out of the 2,000 posts discussing the Kadiwa program. The research agency also highlighted that the total reactions also contributed to the presence of the Kadiwa Program. Of the total 375,405 reactions on Facebook, there were a total of 162,409 laugh reactions, which indicates that over 43.2 percent of Facebook users’ ridiculed the topic while 115,068 users (30.7 percent) expressed a neutral take on the program. Meanwhile, roughly 92,830 Facebook users or 24.7 percent of reactions show their support to the Kadiwa Program. Topic Interactions and sentiment to the Kadiwa program Marcos assistance distribution Another data revealed that the “Marcos assistance distribution” has a “moderate” share of voice percentage of 11.7 percent, which means when users talk about the assistance distribution of the Marcos administration, they talk about Kadiwa. This topic’s proportion of interactions is substantially higher than its share of voice at 35.6 percent, which signifies that it attracts more engagement and interactions than its share of voice would indicate. The examination of sentiments reveals that none of the interactions on this subject have a positive or negative slant, which implies that the debates are well-rounded and do not lean mainly in one direction. Affordable produce stores Since Kadiwa stores are meant to be cheaper than the other markets, the topic “affordable produce stores,” in which Kadiwa is frequently mentioned, has a share of voice of 11.3 percent, which is comparable to the proportion of speech for the prior topics; however, the percentage of interactions is at 1.6 percent. It gives the impression that not as much involvement is generated while the matter is being addressed. Based on the findings of the sentiment analysis, it can be deduced that all of the interactions pertaining to this subject are positive (96.6 percent). The data provide insightful information about different aspects of the Kadiwa program, including how the general public perceives the initiative as a way to support local farmers, their produce, and the toning down of increasing commodity prices, how Filipinos talk about it, and
Gambling at your fingertips: the divide between the younger and older generations
I like to think that we, as humans, love to leave little things up to fate. Have you ever tried to toss a coin to decide what to do? Or have you ever tried putting your choices on a wheel and letting chance choose for you? It’s a small thing, if we think about it, but it does bring us something. I think gambling is the same way. Gambling has been ingrained in our culture for so long, it’s the kind of thing you just sort of do without meaning to. Maybe your family treats card games and bingo as a bonding activity, placing coins down for the heck of it, like mine did. Maybe your mother or grandmother takes you with them to place bets in the nearest lottery every other week, or maybe your friends start a friendly competition on which basketball team will win during school intramurals. Without meaning to, we participate in betting and gambling. Gambling is not exactly illegal in the Philippines. PAGCOR (Philippine Amusement and Gaming Corporation) oversees the industry and luxury hotels usually host fancy casinos for tourists to generate more income. But things happen–like technology or lockdowns–that change how we normally do things. It’s the most natural occurrence, isn’t it? Through advancing technologies, we now have online betting, gambling right at the tips of our fingers. Now one might think, “Does anyone really play online betting?” Recently, a study was conducted by Capstone-Intel Corporation, a private research agency, regarding Online Betting which can be accessed on their official website. The long and short of it is the answer is yes. Unsurprisingly, most of the people who participate in online betting are young people. That’s not to say, of course, that the older generation doesn’t participate in it. They do, but not as many youth are willing to try it these days. The sides that encompass the study presented are in the age brackets of 18-40, 41-60 and 61 and above. While we do often hear about “kids these days,” there is no better way to confirm the gap that age and generation have on us than studies like these. E-casino is more popular among senior citizens, or those aged 61 and up, with a little bit of young people dabbling here and there. Perhaps the draw of playing in a casino–even if it’s a virtual one–is one simply too tempting to resist. We might not be manually pulling on the slot machines, but they probably don’t have as many variations in actual casinos as they do online anyway. Meanwhile, people aged 41-60 have mostly taken a liking to online bingo more. It’s simple, quick, and repetitive–what else can we really ask for? As for why someone would even want to try online betting, reasons also vary. The age range of 18-60 has adopted a more practical mindset and is attracted to the prospect of easy money. They focus more on the prospect of high prizes than anything else. Who wouldn’t be? Like everything online, it’s considerably hassle-free, and the payoff may be far more than we expect if someone has a stroke of luck on their side. If we see it this way, there really isn’t anything wrong with participating in online betting–not if the stakes are low but the prizes are high. As they say, no pain, no gain or maybe it’s to go big or go home. Those aged 61 and above prefer to participate in online betting simply to try their luck, which is always the case in gambling. The most attractive factor for them was stated to be the low betting cost. Then for them, online betting can be a low-stakes game against chance and luck, because while they can lose, it isn’t as devastating. It’s there and it is accessible to them, as simple as it sounds. Perhaps it’s because they were far more accustomed to the more traditional form of gambling, the more intimidating kind. Their aim is a lot lower, their expectations are a lot more modified, and they are not as driven as the younger age group. While the youth and middle-aged are more particular about online betting, the older ones aren’t so keen on the idea. To no one’s surprise, they are more inclined to play the more traditional gambling games such as lotto, sabong, actual casino, and others. Perhaps it is true that we love what we have grown up with more than the new-fangled ones, no matter how convenient and easy they are. This rings true for a lot of us, I’m sure, as a person who still plays the physical UNO card game rather than the mobile one. Suffice to say, there are a lot of differences between the youth and the older generation particularly when it comes to online betting and anything online-related. As the more experienced in technology and the internet, it’s not a wonder that they could adapt more to the new changes that sweep the industry. They explore, expand their reaches and try different things–whereas the older generation is more rooted in their ways. Even so, it’s just as much of a testament to Filipino gambling culture now as it was then. Perhaps in the far off future, someone will grow up used to playing online BINGO as a family pastime, and betting on online lotto rather than actually going to the nearest mall every Friday to shade some numbers among a row of people.
