July 2023 Wrap Up: Remaining On Top of the K-pop Trends
Let’s be honest. Devoted fans never miss a single detail when it comes to their celebrities. From every statement, movement, event, award, and achievement, there is never a single moment that doesn’t receive attention from watchful eyes. Nowhere is this more apparent than online–particularly in social media–where information spreads like wildfire in so little time. With that being said, the fame of the Kpop category is not entirely surprising as it remains in the top 4 most trending category online, generating a total of 2,957,699 engagement score overall as gathered in the latter half of July. From July 16 to July 31, K-pop fans have observed, anticipated, and celebrated their beloved artists. In particular, the Army–fans of the widely acclaimed K-pop group BTS have dominated the list with the names and activities of their idols in such an event-packed month. Categorized data by Capstone-Intel, a private research agency aiming for actionable intelligence, found that BTS remained consistently talked about in the online setting all throughout the month of July. The group members were reported to be focusing on solo work apart from the group to do their own personal projects as of 2023, and the impact of this hit waves all over social media. Having retained his place as the first most talked about in this category, Jungkook scored a total of 1,640,778 engagements, while others credited the release of his solo debut album Seven and its first win in the M countdown this month which was highly celebrated by netizens in the Kpop category, trending keywords such as “jungkookseven” and “sevenfirstwin” among others. This streak was followed by Suga with his D-Day album and concert, along with the release of his episodic variety web series, garnering a 534,154 score overall with keywords such as “sugaagustdtour”, “ddaytour” and others. J-hope, with the release of his solo album Jack in the Box urged keywords such as “jackinthebox” and “hopeedition” which landed him with an engagement score of 359,857 overall. With his current activity and building anticipation for his projects, V has also gotten a total of 27,052 engagements online. Apart from its individual members, the group BTS also scored 395,858 engagements in part because of the Beyond the Story book detailing their ten long years of history in the industry which was partly written by the members as well. As much as the material attained success after release, it also made rounds on social media platforms under the keywords “beyond” and “beyondthestory”, painting the image of fans supporting and celebrating their idols’ history for a decade and more. Despite its long history, the group remains highly beloved by their Army to this day, retaining and gaining even more loyal viewers and supporters. The strong hold they have over the category in various social media platforms stands as a testament to their unwavering stance in the industry, as well as the dedication of their supporters to spreading their names. The power of support in social media BTS, having cemented their reputation and position in the industry, is currently making rounds in the realm of social media. Though their names remain highly talked about and widely well-known, the fast dissemination of social media allows their names to be seen by virtually anyone in an online setting. Whether a person is interested or not, it is inevitable that they would stumble across content that is being supported by other users around them. Thus shines the true beauty of social media and the data that could be used to take advantage of such a platform. The more one knows about other brands, names, and personalities and how they stay afloat and relevant, the more insight one can get into their own needs. The more one knows about their own standing and activities in the virtual setting, the more one could apply better methods to better situations. With the help of Capstone-Intel, such findings would be easier to do. From gathering, interpreting, and collating information for all communication needs, Capstone-Intel specializes in data gathering for every client’s use and needs. To know more about them and what they can do for you, visit their official website at: https://www.capstone-intel.com/
