‘Education Crisis’ Tops Analytics Ahead of World Teachers’ Day Celebration
A recent report from private research and intelligence company Capstone-Intel Corporation revealed that the phrase “education crisis” recorded a whopping 77.6 percent of interaction shares across all social and non-social media platforms, expressing concern about the worsening education system of the country. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Recently, the Department of Education was embroiled in dissensions after Vice President and Secretary of Education Sara Duterte requested P150 million in confidential and intelligence funds amid the brunt borne by public school teachers during the Brigada Eskwela this year. Earlier this year, DepEd once again made the headlines after it said that the education sector is exploring other options to address the classroom shortage, which is by far, the annual problem faced by public schools along with the other endless lists of issues. Methodology Capstone-Intel Corp. utilized all publicly accessible data across all social and non-social media platforms in the country in order to determine the magnitude of the issue ahead of the celebration of World Teachers’ Day. The study was conducted from August 1 to September 8, 2023, in order to cover the highlights of the issue from Brigada Eskwela, the budget hearing, up to the opening of classes leading to the start of the month-long celebration of Teachers’ Day. Topic interactions Exploring all the data gathered, the agency noted that the “education crisis” has been the highest topic being talked about during the duration of the study, tallying a total of 50 percent share of voice and 77.6 percent interaction share. Share of voice is an indicator that measures the audience’s awareness while interaction share is the number of interactions it generated across all platforms. Other topics that made it to the duration were: the Filipino teacher who became the first Filipino instructor to teach the Filipino language at Harvard with a 50 percent share of voice and 22.4 percent interaction share and “teacher support,” which is about the approval of 5,000 non-teaching posts to support teachers in providing quality education. It received an 18.7 percent share of voice and a 28.7 percent share of the total number of interactions. The discussion on developing effective communication skills in the classroom for students with special needs obtained a share of voice equal to 20.2 percent and a share of interactions roughly equal to 8.8 percent. Online presence, sentiments Capstone-Intel also identified the magnitude of the teachers’ online presence by assessing their online mentions across all social media platforms and other sources. According to the report, blogs attracted the most engagement, with 42.4 percent of all mentions, followed by news (31.0 percent) and web (15.6 percent). Only a small number of people mentioned other websites, including videos (0.9 percent), Facebook (2.1 percent), and Twitter (6.9 percent) for the said topic, it said. At the same time, it also highlighted the online sentiments of teachers which had over 83.2 percent neutral sentiments, 14.8 percent positive sentiments, and 2 percent negative sentiments.
Study Says 40% Filipinos Show Positive Responses on ‘Love the Philippines’ Campaign Amid Fiasco
Despite showcasing a majority of disapproval for the recent “Love the Philippines” tourism campaign by the Department of Tourism, a recent study from Capstone-Intel, a private research and intelligence company, revealed that about 40 percent of Filipinos expressed a “positive” response regarding the campaign. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. ‘Love the Philippines’ On June 27, 2023, the DOT unveiled the new tourism slogan titled “Love the Philippines,” which then replaced the current “It’s more fun in the Philippines” campaign that has been used by the tourism department since 2012 up to the first half of 2023. Under the new slogan, the national government, through the DOT, seeks to uncover the many things to love about Philippine tourism. “Certainly, the world has noticed that there is so much to love about the Philippines, for while we have only reached half of this year, we have already been able to accept over 2.62 million international visitors, very near our 2.65 million arrivals for 2022,” DOT Secretary Christina Garcia Frasco said in her speech during the campaign launch last June. However, the new slogan has drawn criticism from various groups and social media users. Filipinos were quick to scrutinize the elements of the campaign, including the “foreign footage” used to produce the campaign video, for which its advertising producers “apologized” for the “highly inappropriate” usage, saying that no public funds were used to produce the video. According to the DOT, the “Love the Philippines” campaign was worth P49 million. Over the course of the tourism campaign fiasco, lawmakers probed the controversial slogan, with others urging the tourism department to drop the campaign. But the DOT stood firm with its decision to keep the slogan. Despite calls and adverse reactions, the tourism department still uses the campaign, while the tourism video with “foreign footage” has been taken down. But what does the data have to say? Methodology Capstone-Intel Corporation conducted the study from July 1 to August 8, 2023, in order to assess the response distribution of users towards the fiasco. Through gathering all publicly available sources on Facebook, Capstone-Intel was able to analyze the response of social media users through over 414 posts. Reaction distribution The result shows that out of the 18,366 reactions on various posts on Facebook, about 7,394 users, or 40.3 percent, expressed a positive response to the tourism campaign, which, surprisingly, came only second because the most significant share of responses online, accounting for 9,057 users, or 49.3 percent of the total reactions, showed a “neutral” position towards the campaign. Meanwhile, 7.5 percent, or 1,373 of the total reactions, are haha, while 253, or 1.4 percent, are wow reactions, and only 0.5 percent, or 205 angry reactions, were recorded, the data showed. Upon analyzing the data, this suggests that the users, for the most part, provided responses that may be categorized as “neutral” in response to the controversial campaign slogan. Top posts related to the ‘Love the Philippines’ campaign The DOT’s Facebook post about their joint celebration of T’nalak, which was accompanied by a promotional post about Tagum, Davao del Norte, is the most engaging of all the stories related to the campaign, garnering a whopping 597.7 engagement score. At the same time, regional tourism updates were posted for every region in the Philippines; the rest included news, editorials on tourism, casting votes, and promotional postings on Facebook, which also added to the number of engagements that were recorded for the campaign. Top sources of information on the ‘Love the Philippines’ campaign Capstone-Intel also revealed that the official page of DOT topped the list of sources visited by users in relation to the campaign, with a total fan count of 938,663 and an engagement score of 710.6 for its 24 posts. This was followed by regional sources, including the Department of Tourism – Soccsksargen Office with a reported 622.5 engagement score and 31,367 fan counts; the Tagum Tourism and Cultural Office came in next with a 575.2 engagement score and 34,975 fan counts; and the Sipalay City Tourism Office with a 430.5 engagement score and 22,697 fan counts.
