Study finds ‘Abot Kamay na Pangarap’ well-received by audiences
Filipino teleseryes are a staple form of entertainment in the Philippines, with people tuning into their favorite shows throughout the day. These shows gather interest and traction through the plots and characters that steal the hearts of their audience and keep them hooked episode after episode. Recently, one of the shows from the GMA News Network has made the rounds online. “Abot Kamay na Pangarap” currently tops the charts among the most engaged shows online. Capstone-Intel Corporation looks into the sentiment of the general public, and to understand why it trended online. Capstone-Intel is a high impact research company which uses innovative research technologies, tools, and methods to convert data and information to breakthrough insights and actionable intelligence outputs. It is committed to help its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, and manage crises; and to be the country’s leading private research and intelligence agency. Methodology Last September 15, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available Facebook pages for their posts that mention the title of the aforementioned show. It should be noted that there were no specific demographics or personal data that were tracked. The tool itself was able to scan 779 posts with a consolidated 173,557 comments, 55,762 shares, a reaction count of 7,122,819 total, and an engagement score that reached 785,399.5. Reaction distribution The total reaction count is broken down into the following: 67.9 percent of the total are Like reactions, 27.9 percent are Love reactions, 3.1 percent are Haha reactions, 0.7 percent are Sad reactions, and finally, both Angry and Wow reactions take up 0.2 percent each of the total. According to the parameters, both Like and Love reactions are considered positive leaning sentiments in terms of reactions, with them making up an added 95.8 percent of the total reaction count. The date then dictates that the audience generally has a more positive reception amongst its audiences. Online presence All the top trending posts for “Abot Kamay na Pangarap” come from the same account, which is the Facebook page of GMA Network. The content of those posts was mostly promotional material for the show itself, as they would post a teaser of an episode with a caption written with the intent of hooking people in to watch it. All five Facebook posts were all able to reach engagement scores upwards of 15,000, with the top post garnering a total engagement score of 39584.4. It was able to reach this score due to its significantly high reaction count of 360,493. A consistent aspect across all five posts are the videos that were posted along with the teasing captions. Nuances in the top ten A parallel study also indicates that topping the list of the most engaging shows on social media is “Abot Kamay na Pangarap.” Following right behind is “Magandang Dilag,” and “Sea of Love.” Both “Abot Kamay na Pangarap” and “Magandang Dilag” boast the highest comment count as well as the highest social volume percentage, which indicate that they are the topic of the most conversations online, with the latter garnering a comment count of 140,045. While the data shows that “Abot Kamay na Pangarap” is the most popular and well-received teleserye, it is also important to note that “Magandang Dilag” tops in terms of engagement score, garnering a total score of 284,131.7.
‘Marcos Dictatorship’ Records Relatively High Negative Sentiment online
A study by Capstone-Intel Corporation found that the issue of the Marcos dictatorship still generates relatively high negative sentiment online. The study aimed at gauging the public’s perception of the controversial martial rule of former President Ferdinand Marcos Sr. for its 51st anniversary of declaration on September 21. An online scan from August 12 to September 12 was done with the use of various social listening tools across all social and non-social media platforms to dive deep into the perceptions, sentiments, and opinions of the public about Martial Law. The study showed that 86.7% (87%) of Filipinos are still negative about the issue of the “Marcos dictatorship.” However, about 13.3% (13%) believe that Martial Law, in fact, did the Philippines good. Based on the results of the study, Capstone-Intel saw that “Martial Law is extra relevant to Filipinos today because the son and namesake of the late strongman sits as the current president.” Among the overwhelming topics online that related to Martial Law was the decision of the Department of Education (DepEd) to detach the late president’s surname from the phrase “Diktadurang Marcos” in textbooks for Grade 6 students. The results also revealed that this was the most engaged topic online, as it garnered an engagement score of 88.4, topping all the stories under this topic. The online reaction breakdown is as follows: 47.1% are Haha reactions, 24.3% are Like reactions, and another 22.7% are Angry reactions. Love, Sad, and Wow all take up the remaining 3.1%, 2.2%, and 0.6% respectively. Similar to the third most engaged story, the dominant reactions are the Haha reactions, which indicate that they are mocking the report, or worse, not taking it seriously, which can be considered a negative reaction to the topic. The study revealed that many believed the DepEd memo, which is already effective in some educational institutions, is an “insult” to the victims of the atrocities of the Marcos dictatorship. DepEd, meanwhile, justified that contrary to public perception, the decision to drop the Marcos name in fact came with “no pressure of any kind.” Moreover, the agency said the changes were “aligned” and “organized” by curriculum specialists. Capstone-Intel believes that the situation “highlights the importance of a strictly factual account of history that tells the nation’s story accurately.”
Study Finds 42% Pinoys Aware of Cryptocurrency Invested for High Returns
The emergence and growth of the cryptocurrencies market have garnered tremendous global interest and attention in recent times. Nevertheless, the degree of cognizance among the Filipino populace regarding this innovative digital currency is an area that requires further exploration. To this end, the Capstone-Intel Corporation undertook a research investigation to obtain empirical data on the extent of awareness and comprehension of cryptocurrencies within the country. Aligned with this objective, a nationwide survey was conducted by Capstone-Intel from May 1 to May 10, 2023. The study findings indicate that 1,204 participants are aware about the concept of cryptocurrency. Of this group, 42% had made investments in this emerging asset class. Of the total sample, 49.58% were male and 50.4% were female. Educational attainment was also assessed, with 58% of participants having completed a college degree, 20% being current college undergraduates, 12% having completed high school, 5% being graduates of technical-vocational programs, 3% having earned a post-graduate degree, and 2% having only completed high school. The data shows Region X and NCR take up the biggest pool of respondents, at 17% each. Region III and CALABARZON also contribute 10% each. The other 7% come from Region V, and Region XI and Region XII make up another 5%, respectively. Region I, Region VIII, and Region IX both contribute 4% to the total pool. Region II and BARMM also provide 3% each, while MIMAROPA, Region XIII, and CAR each contribute the last 2% to complete the respondent count. Investment in cryptocurrencies From the data, respondents were asked if they have invested in cryptocurrencies, and 42% of them showed that they have invested in cryptocurrencies, 57% answered no, and 2% expressed uncertainty. The investment of these respondents ranges from less than P1,000 to above P10,000. When asked about their reasons for investing in cryptocurrencies, the respondents provided a range of motivations. The most commonly cited reason was the potential for high returns on investment, with 51% of all respondents highlighting this as a primary factor. “This finding suggests that a considerable number of individuals are seeking to grow their wealth through investment vehicles. It is noteworthy that one of the primary motivations for investment was the perceived possibility of achieving substantial returns on investment. This desire for high returns can be linked to the current low-interest-rate environment, which has made traditional savings accounts and bonds less attractive to investors,” said Ella Kristina Domingo-Coronel, Research and Publications Director of Capstone-Intel. Almost half of the respondents aged 35–44 (49%), 45-54 (47%), and 25-34 (45%) have invested in cryptocurrency. 65% of those aged 18 to 24 years old and 74% of those aged 65 to 75 have not invested. Between males and females, only 35% of females have invested in cryptocurrency, and 48% among males. Among the participants who have allocated funds towards cryptocurrency, a predominant 80% have invested in Bitcoin. The subsequent ranking includes Ethereum at 41%, XRP at 24%, and Binance USD at 22%. —- To know more about the data, please click here. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
