Silencing of ABS-CBN: Public Patronage Persists Despite Broadcasting Shutdown
The Philippine Congress’s decision to not renew ABS-CBN’s franchise has resulted in the unexpected shutdown of the company in May 2020. With over 60 years of presence in the industry, ABS-CBN has had a significant impact, both internally and on its millions of followers. In this context, Capstone-Intel Corporation has undertaken an analysis to examine the current level of public support for ABS-CBN. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The biggest television network in the Philippines was ABS-CBN before it stopped broadcasting in May 2020. It ran 22 radio stations as a radio broadcasting corporation, including Mega Manila’s anchor stations DZMM and DWRR in the AM and FM bands, respectively. The ABS-CBN shutdown has been a significant event that has sparked widespread discussions and debates. On May 5, 2020, the National Telecommunications Commission (NTC) issued a cease-and-desist order against ABS-CBN, the country’s largest media network, effectively shutting down its television and radio operations. This decision came after the expiration of ABS-CBN’s legislative franchise, which was not renewed by the Philippine Congress. The incident has raised concerns about press freedom and the implications it has on the media landscape of the country. ABS-CBN has been a prominent source of news and entertainment for millions of Filipinos, and its closure has left a significant void in the media industry. Many argue that the shutdown is a direct attack on free speech and an attempt to silence critical voices, as ABS-CBN has been known for its independent journalism and coverage of important social and political issues. Moreover, the shutdown resulted in the loss of thousands of jobs, affecting not only the network’s employees but also those in its supply chain and affiliated industries. In a news article, it has been stated that the potential shutdown of ABS-CBN will have a significant impact not only on the network’s 11,000 regular and project employees and on-camera talents, but also on the thousands of family members and peripheral businesses who rely on the company’s extensive network. The economic impact of this shutdown was significant, further exacerbating the challenges faced by the country amidst the ongoing COVID-19 pandemic. The ABS-CBN shutdown highlighted the need for a robust and fair regulatory framework that ensures the independence and sustainability of media institutions, as well as the importance of upholding press freedom and the right to information in a democratic society. With service offerings across many media channels and a wide range of client groups, ABS-CBN is currently regarded as one of the nation’s top media and entertainment organizations. Methodology The study was conducted between September 23, 2023 and October 23, 2023. The data utilized in this study was sourced from publicly accessible Facebook data in the Philippines. Capstone-Intel did not gather any personal information or demographic data. To determine the relevant keywords, the team performed sentiment analysis on data points, taking into account reactions, channels, and influencers. Additionally, the agency recorded the number of posts, shares, reactions, comments, and engagement scores. The analysis yielded significant insights into the content, channels, and sentiments associated with the identified keywords. Facebook performance of the keyword “ABS CBN” The study examined the online public sentiment surrounding the keyword “ABS CBN,” uncovering a range of reactions from individuals regarding the network. The Facebook performance analysis of the keyword “ABS CBN” produced impressive results. The content received a total of 13,056 posts, 970,907 comments, and 716,847 shares. Additionally, the engagement score was noteworthy at 3,193,507.9. The reactions garnered a significant reach of 23,795,702. Out of these reactions, 12,555,401 (52.8%) were Likes, 6,824,618 (28.7%) were Love, 2,575,446 (10.8%) were Haha, 1,424,618 (6.0%) were Sad, 222,952 (0.9%) were Wow,and 192,230 (0.8%) Angry. Online Mentions The total number of online mentions recorded was 2,371. These mentions were sourced from various platforms, including X (2,073), Facebook (181), TikTok (34), Web (25), News (24), Videos (21), Blogs (7), and Forums (6). Upon analysis, the sentiment breakdown reveals a positive rate of 31.7% (739 mentions), a negative rate of 9.41% (223 mentions), and a neutral rate of 59.43% (1,409 mentions). Top posts The topmost post on ABS-CBN’s report pertains to an incident where a Grade 5 student was slapped by a teacher, receiving an engagement score of 58653.2, and 34,604 shares. This story generated reactions such as 71,468 Likes, 1,593 Love, 295 Haha, 1,177 Wow, 139420 Sad, and 13,730 Angry. Following that, there is news report by ABS-CBN about a security drill conducted in NAIA Terminal 2. This story obtained 51114.402 engagement score, and 13,622 shares. This post received 98,975 Likes, 5,002 Love, 249,849 Haha, 2,571 Wow, 1,179 Sad, and 633 Angry. The third most popular post revolves around the Israel-Hamas conflict, with an impressive engagement score of 47,235.5 and a staggering 22,383 shares. This post elicited various reactions from the audience, including 13,201 Likes, 3,079 Love, 1,283 Haha, 1,783 Wow, 89,950 Sad, and 857 Angry.
Capstone-Intel study shows high engagement with Sparkle Spell 2023
If there’s anything that netizens love more than their favorite on-screen celebrities, it’s seeing those same celebrities dress up as references or characters from their favorite shows as well. On October 23, 2023, Sparkle GMA Artist Center hosted a Halloween party where content creators and artists enjoyed a night filled with costumed activities. This took place at Xylo at the Place in Bonifacio Global City, Taguig. Capstone-Intel Corporation looks into the most talked-about highlights of that evening. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology From September 23, 2023 to October 23, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available social media accounts for their posts that mention “Spell Sparkle 2023”. It should be noted that there were no specific demographics or personal data that were tracked. Facebook performance The highest concentration of engagement online with regard to this particular topic comes from Facebook. After the social listening tool was activated, it was able to gather that there are 186 total unique posts on Facebook, with an overall engagement score of 41,395.5. Across all these posts, there is a total count of 17.944 comments, 8.684 total shares, and a consolidated post reaction count of 231,130. Breaking down the data Capstone-Intel gathered, it was found that there are 53,280 (23.1 percent) total like reactions, 72,014 (31.2 percent) total love reactions, 98,483 (42.7 percent) total haha reactions, 6776 (2.9 percent) total wow reactions, 143 (2.9 percent) total sad reactions, and finally 74 total angry reactions. Dominant reaction, top stories On a night filled with various costumed celebrities, there are a few that are sure to stand out from the rest in terms of social media. During the social media scan after the event, there were two that managed to stand out online. The story with the highest engagement comes from GMA Network. In this post about the event, they highlight how two celebrities came dressed as the same character for the event. GMA stars David Lucauco and Jak Roberto both showed up as Roronoa Zoro from the hit anime-now-Netflix series One Piece. The reactions that it was able to gather are as follows: it was able to garner 6,665 (11.5 percent) like reactions, 6160 (10.7 percent) love reactions, 44,605 (77.2 percent) haha reactions, 318 (0.6 percent) wow reactions, 40 (0.1 percent) sad reactions, and 13 angry reactions. In the second most engaging story, a post that covers the same story from Kami.com.ph’s official Facebook page has an engagement score of 5,068.9. They also posted a picture of both celebrities, asking which of the two wore their outfits better. Similarly, the reactions received by this post follow a similar pattern to the top post. It was able to garner 3,858 (13 percent) like reactions, 3323 (11.2 percent), love reactions, 22,213 (74.9 percent), haha reactions, 223 (0.8 percent), wow reactions, 13 sad reactions, and 10 angry reactions on that post. Finally, a break from the first two posts: the post with the third highest engagement score of 3,496.7 comes from Preview.ph. Rather than another post on who wore the Zoro outfit, the post is more centered around another attendee, online content creator Sassa Girl. Her costume is a satirical, overly scary one, as she entered the party dressed in a funeral flower-themed costume. For this post, she was able to get 1,312 (4.4 percent) like reactions, 3,552 (11.8 percent) love reactions, 25,208 (83.6 percent) haha reactions, 76 (0.3 percent) wow reactions, six sad reactions, and two angry reactions. From the patterns of high rates of engagement in terms of haha reactions as well as the nature of the posts that were scanned with the highest engagement score, the amusement of the netizens in terms of their favorite personalities donning pop-culture-related costumes is apparent.
How Ex-President Rodrigo Duterte Made Headlines in the Past 2 Weeks: A Sentiment Analysis
Despite stepping down from his post over a year ago, former Philippine President Rodrigo Duterte did not leave the headlines as he made a controversial remark against his daughter’s vocal critic and ACT Teachers Partylist representative France Castro. In an episode of “Gikan sa Masa, Para sa Masa” on the SMNI News Channel, Duterte offered guidance to his daughter, Department of Education Secretary and Vice President Sara Duterte, regarding the appropriate utilization of her confidential and intelligence funds. “Pero ang una mong target d’yan [sa] intelligence fund mo, kayo, ikaw France, kayong mga Komunista ang gusto kong patayin,” Duterte said. The public lambasted the remark, with others urging Castro to file a case against Duterte. On Tuesday, October 24, 2023, Castro initiated legal action against the former chief executive on charges of grave threat, filing a lawsuit at the Office of the City Prosecutor in Quezon City. Castro was legally represented by pro bono lawyers affiliated with the Movement Against Disinformation. “Though factually baseless and clearly malicious, I cannot merely dismiss Respondent Duterte’s red-tagging and accompanying grave threats as either figurative, joking, or otherwise benign,” Castro said in her complaint affidavit. “Considering that many victims of extrajudicial killings, illegal arrests and detentions, excommunicado confinements, forced disappearances, and other analogous attacks were called or labeled ‘communists,’ members or supporters of the NPA, ‘terrorists,’ and like labels before they were attacked,” she added. What does the research say about Duterte? A recent social listening report from Capstone-Intel Corporation said that the online mentions for Duterte received 84 percent negative mentions across social and non-social media platforms in the Philippines. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology Capstone-Intel conducted a two-week backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the former chief executive. The agency utilized its customized social listening tools in order to gather data across all publicly available posts on social media from October 11 to October 25, which covers the recent remarks made by Duterte in order to identify the sentiments of users about the issue. Sentiment analysis According to Capstone-Intel data, Rodrigo Duterte received a total of 84 percent of negative mentions, while the remaining 16 percent were positive mentions across social and non-social media platforms. These mentions led to a total of 103,000 interactions on the said platforms. Meanwhile, the share of voice, which compares detected topics belonging to Duterte, recorded “complaint against Duterte” as the number one topic related to the former president. This topic yielded a total of 19.6 percent interaction share, which reports how much engagement the topic involved audiences online. Facebook performance In terms of Facebook performance, “Rodrigo Duterte” garnered a total of 226,325 reactions, with like reactions having the majority of reactions with 118,131 (52.2 percent). This was followed by haha reactions with 84,953 (37.5 percent), love reactions with 18,247 (8.1 percent), and angry reactions with 3,167 (1.4 percent). On the other hand, the rest of the reactions, particularly wow reactions, recorded 1,054 and sad reactions, 773. The overall Facebook performance of Duterte reportedly amassed a 48,702.9 total engagement score during the study period. Top posts Looking at the top posts the audience was highly engaged in about “Rodrigo Duterte, Capstone-Intel data revealed that a post from the official Facebook page of Cotabato Governor Emmylou “Lala” Taliño-Mendoza received the top post during the study period. This story, which accumulated a total of 2,743.3 engagement scores, is about the “Serbisyong Totoo” Caravan, in line with the “whole-of-nation approach” launched by Duterte. The next most engaging story, according to Capstone-Intel Corp., is about a news report from 24 Oras that tackles how Duterte defended his daughter Sara Duterte amid the House’s plan to deprive government agencies such as the OVP and DepEd of confidential funds. This story garnered a 2,130.6 engagement score. The third engaging story about Duterte was from a CNN Philippines report, which says the chamber is ready to provide security to Representative Castro following Duterte’s threat to the lawmaker. This story received a 2,118.1 engagement score.
Survey Reveals Burger King Reigns as Most Popular Burger Chain online
There are several factors that contribute to the widespread popularity of burgers. Burgers offer a delicious fusion of flavors and textures from a culinary perspective. They come with tender meat, melting cheese, and a variety of condiments and toppings that can be customized to suit individual preferences. Burgers have become an important symbol of foreign culinary traditions that Filipinos have extensively embraced and respected from a cultural and social standpoint. Moreover, the diverse encounters of internet users with the burgers they consume have become a subject of discourse on the social media platform Facebook. In this regard, a survey on the prevalent burger choices among Filipinos was conducted by Capstone-Intel Corporation. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology The study was conducted between July 1, 2023 to October 23, 2023, encompassing five prominent fast-food chains in the Philippines that primarily provide burgers. These chains include Army Navy Burger, Burger King, Jollibee, McDonald’s, and Tropical Hut. The methodology for the data utilized in this analysis was sourced from publicly accessible Facebook data obtained from the Philippines. No personal information or demographic data were collected or monitored during the data gathering process. The framework was able to identify relevant keywords such as “Army Navy Burger,” “Burger King,” “Jollibee Burger,” “Burger McDo,” and “Tropical Hut Burger.” Additionally, the number of posts, shares, reactions, comments, and engagement scores were quantified and taken into consideration. Comparative Engagement Score In terms of comparative engagement score, Burger King holds the lead. Among the competitors, Burger King has the highest number of posts with a score of 22,517.8, while Jollibee Burger has 18,734.8, McDo Burger has 16,354.3, Tropical Hut Burger has 313.7, and Army Navy has 92.9. Among these five, Burger King has the highest number of posts with a score of 797, while Jollibee Burger has 257, McDo Burger has 69, Army Navy has 18, and Tropical Hut Burger has 14. In the comments section, Burger King received 10,743, McDo Burger received 11,681, Jollibee Burger received 6168, Tropical Hut Burger received 130, and Army Navy Burger received 4. Regarding social volume, McDo Burger received 11,750, followed by Burger King with 11,540, Jollibee Burger with 6,425, Tropical Hut Burger with 144, and Army Navy Burger with 22. In terms of shares, Jollibee Burger had 16,154, Burger King had 15,501, McDo Burger had 10,954, Tropical Hut had 200, and Army Navy Burger had 62. Reactions Distribution for Each Burger Burger King has received a total of 22,517.8 engagement score, 59,425 reactions from netizens, with 40.3% being Facebook Likes, 31.6% being Love, 17.9% being Haha, 8.5% being Wow, 3.8% being Sad, and 0.2% being Angry reactions. This indicates that most of the audience has provided positive feedback. About Burger McDo, it has received a total of 42,322 reactions on Facebook, consisting of 40.3% Likes, 29.2% Love, 17.9% Haha, 8.5% Wow, 3.8% Sad, and 0.2% Angry reactions. Similarly, Jollibee Burger has received a total of 19,640 Facebook reactions, with 42.0% being Likes, 35.0% Love, 4.9% Haha, 3.5% Wow, 14.1% Sad, and 0.6% Angry reactions. This also indicates that the audience is mainly providing positive reactions. On the other hand, Tropical Hut Burger has garnered a total of 1,007 reactions from netizens, with 65.3% Facebook Likes, 27.7% Facebook love, 0.0% Haha, 6.7% Facebook wow, and 0.2% sad reactions. Finally, Army Navy Burger has received a significant response from online users, accumulating a total of 305 reactions. These reactions are comprised of 39.0% Likes, 29.2% Love, 31.1% Haha, 0.7% Wow, with no instances of Sad or Angry reactions. Top posts The highest-performing post related to Burger King was “Don’t blame the King,” and it achieved an engagement score of 2,143 with a total of 2,800 reactions collected. This post received 24% Likes, 52% Love, 0% Haha, 24% Wow, 0% Sad, and 0% Angry. On the other hand, the post titled “All the Bestsellers in a Super Meal” about Jollibee received an engagement score of 5,409 with 1,643 collected reactions. The reactions to this post were predominantly positive, with 27% Likes, 60% being Love, and the remaining percentages being Wow, Haha, Sad, and Angry at 0% each. The Facebook post for Tropical Hut Burger, featuring the message “Get ready for a satisfying meal!”, received an impressive engagement score of 212.6 and gathered 617 reactions. The breakdown of reactions includes 62% Likes, 28% Love, 0% Haha, 10% Wow, 0% Sad, and 0% Angry.
