Hamilton a hit on Broadway and Filipinos online, study shows
Filipino theater fans do not come in small volumes; they are near, far, and so many in between. This is evident in the sheer support for more local productions such as Ang Huling El Bimbo, but a love for theater also stems from a love for Broadway productions. When the Broadway-hit Hamilton first launched way back in August of 2015 in New York, Filipino fans were quick to get hooked on it. Its popularity continued to grow as more and more shows began to appear across the world, especially when the extremely talented Rachelle Ann Go-Spies was cast as Eliza in the London production of Hamilton. When it was announced by the man behind Hamilton back in April that the Asian premiere of the musical would be in the Philippines, fans were quick to race to purchase tickets. They have been on their run since September 17, 2023, up until its extension in the latter part of November. Capstone-Intel looks into how it has been faring on social media. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Methodology From September 23, 2023 to October 23, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available social media accounts for their posts that mention “Hamilton.” The company would also like to emphasize that all data gathered here did not include specifics on the private profiles of individuals online. There were no demographics that were tracked. Results from Facebook performance The social listening tool was able to identify and collect 642 unique posts from Facebook that specifically refer to the Philippine production of Hamilton. Across all the posts, there was a consolidated 4,142 comment count, 8,173 shares, and a total of 97.708 reactions on Facebook. This was able to gather a total engagement score of 18,358. Dominant reaction, top stories The first most engaging post boasting an engagement score of 2,665. Interestingly, it comes from a Taylor Swift fan page rather than a Hamilton-centered one. The post narrates the quote of Lin Manuel-Miranda as he compares the experience of seeing Hamilton live with seeing Swift’s Eras Tour live as well, despite having streamed the songs already. It currently has 14,969 (68.5 percent) Like reactions, 6,856 (31.4 percent) Love reactions, 10 Haha reactions, and 5 Wow reactions on that post. The spot for the post with the second-highest engagement score comes from the Facebook page of Philippine Concerts. This particular page mainly posts about pop-culture events that are happening in the country, not just concerts. The post in question reports the press conference that the cast of Hamilton was invited to. This post was able to gather 674 (14 percent) Like reactions, 4,056 (84.4 percent) Love reactions, 1 Haha reaction, 67 (1.4 percent) Wow reactions, and 7 Sad reactions on their page. Finally, the post with the third-highest engagement boasts a score of 1,131. This covers the same story of the same press conference for Hamilton as the Facebook page of Philippine Concerts. The reaction breakdown follows a similar pattern of 956 (24 percent) Like reactions, 2,986 (74.9 percent) Love reactions, 39 (1 percent) Wow reactions, and 7 (0.2 percent) Sad reactions. With the minuscule amount of negative reactions—specifically, Sad and Angry reactions—the data shows that audiences really do perceive the Hamilton run here in the Philippines in a positive light. This is more evident as the Love reactions for all three stories significantly exceed the Like reactions in terms of percentage.
Celebrating Diversity and Culture: How PH and SK Boy Groups Unite Fans Online Through Music
Capstone-Intel Corporation’s latest social intelligence analysis detailing the impact of South Korean star Jungkook and the Philippine pop group SB19 on breaking the internet is a testament to KPop’s constantly expanding prominence and the blossoming success of Pinoy pop groups. This emergence highlights South Korea and the Philippines’ enormous mutual cultural interaction and collaboration, triggering an international upsurge of enthusiasm and curiosity among supporters. K-pop, a popular music genre all over the world, has an especially fervent fanbase in the Philippines. KPop groups’ captivating tunes, exceptional dance choreography, and fascinating imagery have struck a chord with the Filipino audience, becoming an essential component of their entertainment scene. The synthesis of South Korean and Filipino talent, such as Jungkook and SB19, illustrates music’s unifying force and capacity to transcend boundaries, which was evident in Capstone’s social intelligence report. The growth of Pinoy pop groups like SB19 reflects the Philippines’ outstanding potential and burgeoning global relevance in the music landscape. Their accomplishment is an affirmation of budding Filipino artists and an expression of national pride. Both K-pop and Pinoy pop groups’ high social media engagements and interactions online demonstrate the potential for cross-cultural collaboration, allowing Filipino talent to reach a global audience and compete with KPop group giants. In an age where technology and social media enable cultural exchange, it’s gratifying to see South Korean and Filipino musicians connect and communicate with audiences on a worldwide scale. The internet has evolved into a strong tool for uniting individuals across boundaries, generating a sense of community among KPop fans and Pinoy pop fans. As these two musical worlds continue to collide, the worldwide stage grows more valuable, diversified, and increasingly welcoming, reflecting the true essence of music’s effectiveness in bridging the gap between people of all backgrounds. Ultimately, the study on the impact of Jungkook and SB19 breaching the internet emphasizes K-pop’s tremendous impact and the increasing appeal of Pinoy pop groups in the Philippines. Through the common language of music, this constantly evolving cultural exchange not only enriches the music and entertainment industries but also fosters global cooperation and connectivity. The connection between South Korean and Filipino artists, and their significance to their fandoms, represents how music penetrates physical boundaries and possesses the power to bring individuals from all walks of life together in support of creativity and skill.
