Capstone-Intel Analysis Reveals Strong Online Fan Support for PVL
The Premier Volleyball League (PVL) is a significant sporting event in the Philippines, attracting a considerable following alongside basketball. Of particular interest today is the 2023 PVL Second All-Filipino Conference, which features a total of 12 teams. To determine the veracity and extent of this fan support, Capstone-Intel Corporation has conducted an analysis to assess the current level of public backing for the PVL. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The V-League, initially referred to as the Shakey’s V-League, was founded in 2004 by the Sports Vision Management Group, Inc., with the aim of revitalizing the sport and providing Filipino fans with an additional source of inspiration and enthusiasm alongside basketball. In 2017, a decision was made to rebrand the V-League as the Premier Volleyball League (PVL). This change was prompted by the increased participation of corporate and non-collegiate teams. As a result, the tournament format was modified, specifically the conferences, to better accommodate this evolving landscape. PVL is a professional volleyball league in the Philippines. It is recognized as one of the premier sporting competitions in the country, bringing together the best volleyball players and teams from across the nation. This organization provides a platform for both men’s and women’s volleyball teams to showcase their skills and compete at a high level. The league follows a tournament format, with teams battling it out in a series of matches to secure a spot in the playoffs. The league features top-notch talent, with players displaying exceptional athleticism and technique on the court. The matches are filled with intense rallies, powerful spikes, and strategic plays, captivating both casual viewers and die-hard volleyball enthusiasts. In addition to its competitive nature, the PVL also aims to promote the sport of volleyball and develop the next generation of athletes. The league works closely with various grassroots programs and training centers to identify young talents and provide them with opportunities to hone their skills. Through partnerships with national sports agencies and sponsors, the PVL offers support and resources to these aspiring athletes, fostering a culture of growth and excellence in Philippine volleyball. Methodology The study was conducted from September 27, 2023 to October 27, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for posts mentioning “PVL 2023.” In this study, there were no specific demographics or personal data that were tracked. Capstone-Intel was able to scan 668 posts with a consolidated 34,022 comments, 53,462 shares, a reaction count of 1,262,004 total, and an engagement score that reached 183,064.6. Reaction Distribution On Facebook, a total of 1,262,004 reactions were recorded. These reactions consisted of 477,320 (37.5%) Likes, 764,593 (60.0%) Love, 3,130 (0.2%) Haha, 7,682 (0.6%) Wow, 21,369 (1.7%) Sad, and 387 (0.03%) Angry. Top Posts The keyword “PVL 2023” generated significant engagement on multiple Facebook pages. One particularly noteworthy post showcased Michele Gumabao from the Premier Volleyball League, which received an impressive total engagement score of 5809.7. Additionally, another post by the Premier Volleyball League featuring the Cool Smashers garnered a substantial engagement score of 4688.7. Lastly, a post featuring Jema Galanza by One Sports also achieved a respectable engagement score of 4688.7. The official page of the Premier Volleyball League received a significant level of engagement on their recent posts. The first post garnered a total of 7,756 (21%) Likes, 28,212 (78%) Love, 6 (0%) Haha, 101 (0%) Wow, 2 (0%) Sad, and 3 (0%) Angry reactions. The next post by the Premier Volleyball League received a positive response from its followers. It received 2,730 Likes (13%), 17,474 Love (86%), 7 Haha (0%), 39 Wow (0%), 21 Sad (0%), and 1 Angry (0%) reaction. The third post received a total of 12,062 (60%) Likes, 15,096 (74%) Love, 18 (0%) Haha, 106 (1%) Wow, 0 (0%) Sad, and 1 (0%) Angry reaction.
How the Barangay, SK Elections Were Discussed Online After 5-Year Hiatus
The Philippines has finally conducted its Barangay and Sangguniang Kabataan Elections after a five-year hiatus due to various reasons. With that, Capstone-Intel Corporation looked into how Filipinos discussed the recently concluded elections, how engaging the polls were, the distribution of reactions, and influencers who significantly discussed the topic. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The country has finally held the Barangay and Sangguniang Kabataan Elections this year after a five-year postponement. The last Barangay and Sangguniang Kabataan Elections were conducted on May 14, 2018. This year, the polls were held on October 30, 2023, with 67,839,776 registered voters slated to cast their votes on the said dates. Methodology Capstone-Intel conducted a one-month backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the recently held Barangay and Sangguniang Kabataan Elections. The agency utilized its customized social listening tools in order to gather data across all publicly available posts on social media from October 1 to October 31 in order to identify the sentiments of users about the topic. Facebook Performance In terms of the topic’s Facebook performance, Capstone-Intel revealed that there were a total of 9,910 posts on the platform, recording a significant 278,202.4 engagement score. In terms of reactions, these posts received a total of 513,274 reactions. Putting these reactions into specifics, “like” reactions received the majority of reactions with 316,270 (61.6 percent), followed by “love” with 159,223 (31 percent), “haha” reactions with 24,525 (4.8 percent), “sad” with 7,851 (1.5 percent), “wow” with 3,617 (0.7 percent), and “angry” with 1,788 reactions (0.3) Combining the “like” and “heart” reactions, these dominant reactions suggest that the return of the Barangay and Sangguniang Kabataan elections was highly received by audiences, indicating the voters’ eagerness to participate in the recently held elections. Top sources, influencers In terms of top influencers for the “Barangay and Sangguniang Kabataan Elections,” Capstone-Intel data showed that the Commission on Elections was the top contributor for the topic, yielding a total of 73 posts and 89,014.8 engagement score. This was followed by The Philippine Star with a total posts of 110 and 14,874.4 engagement score. Even though the news agency reportedly amassed a higher number of posts compared to the Comelec, they varied in terms of the number of people they engaged. Online mentions On the other hand, Capstone-Intel data also revealed that during the duration of the study, there were 54 percent positive mentions while 46 percent were negative. This data indicates that even though there are many more positive mentions relating to the elections, the remaining percentage also suggests that some mentions and threads regarding the elections were potentially negative sentiments and mentions. Top posts Capstone-Intel likewise noted that most top posts were from Comelec, highlighting that the post with the highest engagement talked about the commission’s digitalization of precinct finder, which instigates a more progressive way to lessen the time of finding polling precincts among the voters. This story garnered a 61,079.3 engagement score. The next top story by the Comelec discussed tips from the commission on how to properly vote for the 2023 Barangay and Sangguniang Kabataan Elections. This received a total of 5,539.3. And lastly, the third most engaging story was about the ecumenical prayer posted by the Comelec for the Barangay and Sangguniang Kabataan aspirants. This alone yielded a 4,094.7 engagement score.
