The not-so-quiet ‘quiet quitting’ in the PH: a social media analysis
A recent social listening report from Capstone-Intel revealed that “quiet quitting” has received notable social and non-social media interactions among Filipinos. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background “Quiet quitting” is a term that grew prevalent across social media platforms during the pandemic. Employees who fit this description do what they’re supposed to do without showing initiative, going above and beyond, or taking on additional tasks. Employees engage in quiet quitting when they accomplish just enough to keep their employment but not enough to truly satisfy their employers. Refusing to participate in meetings, offering to help out, or working extra hours could all fall under this category. It could also lead to more people calling in sick to work. What does the research say about the online presence of “quiet quitting” in the country? Methodology Capstone-Intel examined the online presence of “quiet quitting” for one year, from November 21, 2022, to November 21, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the topic. Facebook Performance Capstone-Intel found that “quiet quitting” garnered a 6,723.1 engagement score for its 182 total post count, which yielded over 23,753 total reaction counts. When broken down, “Facebook like” accounts for 48.2 percent of the total reactions, with 12,429,11711,460. Followed by “Facebook haha” with 6,263 reactions (26.4 percent), “Facebook love” with 5,594 (23.6 percent), “Facebook sad” with 264 (1.1 percent), “Facebook wow” with 100 (0.4 percent), and “Facebook angry” with 72 (0.3 percent). This data suggests that even though some people are receptive to the concept of quiet quitting in the workplace, the “haha” reactions are an indication that quite more people are still making fun of the topic and are not receptive to the idea in the workplace. No online mentions, but high social, non-social media reach Capstone-Intel likewise revealed that there were no positive or negative mentions surrounding the topic of “quiet quitting.” However, it can be seen that there were a total of 1.1 million social media reach and 5.2 million social media reach. This data suggests that the topic is being searched online across non-social media platforms compared to being discussed across social media platforms. Top posts In terms of top posts, the top post for the quiet quitting was a news report from the Manila Times’ official Facebook page that talks about “unspoken resignations” or “quiet quitting,” receiving a 1,936.5 engagement score. This was followed by a social media post from Work Is Life PH, which talks about the reality of quiet quitting in the Philippine workplace. This post yielded a total of 1,437.4 engagement scores. The third most engaging post for “quiet quitting” was a status post from Francis Kong, which discusses “giving your best” in light of the trending “quiet quitting,” yielding a total of 756.6 engagement score.
Ranking the Popularity of Koomi, Chimmy, BLK513, Llaollao: From Lowest to Highest
The food industry in the Philippines is experiencing notable advancements, marked by the emergence of various well-received food and beverage brands. This noteworthy trend has captured the interest of the general public, as they witness the swift success of esteemed establishments such as Llaollao, BLK513, Koomi, and Chimmy. These exceptional brands have swiftly garnered a devoted following and have positioned themselves as purveyors of inventive and delectable culinary experiences. Consequently, Capstone-Intel Corporation conducted a study to determine which of these brands would resonate most with the public. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background In recent years, the Philippines has witnessed the rise of several popular food and beverage brands that have taken the country by storm. Among these trending brands are Llaollao, BLK513, Koomi, and Chimmy, which have quickly gained a loyal following and become synonymous with delicious and innovative treats. Llaollao, originating from Spain, is a frozen yogurt brand that has captivated the taste buds of Filipinos with its creamy texture and wide variety of toppings. With its commitment to using only natural ingredients and a focus on health-conscious consumers, Llaollao has become a go-to destination for those seeking a guilt-free indulgence. Whether it’s the classic yogurt cup topped with fresh fruits or their signature parfaits, Llaollao offers a delightful and refreshing experience that keeps customers coming back for more. Another notable brand making waves in the country is BLK513, a concept that revolutionizes the way people perceive ice cream. BLK513’s claim to fame lies in its activated charcoal-infused frozen yogurt, which not only adds a unique twist to the taste but also offers potential health benefits. The brand’s black-colored froyo is not only visually appealing but also attracts health-conscious individuals who are seeking alternative dessert options. With a myriad of customizable toppings and a trendy black cone, BLK513 has succeeded in creating an Instagrammable and memorable experience that has caught the attention of social media-savvy Filipinos. Moving on to Koomi, has gained popularity for its unique take on milk-based beverages. Koomi’s specialty lies in its “Bubble Teaspresso,” which infuses traditional milk tea with a shot of espresso, creating a delightful fusion of flavors. This innovative twist has made Koomi a favorite among both tea and coffee lovers, as it offers the best of both worlds in a single cup. With its eye-catching packaging and consistently high-quality ingredients, Koomi has established itself as a must-try beverage brand in the country. Lastly, Chimmy, a local brand, has made a name for itself with its delectable and instagrammable pastries. From beautifully decorated cakes to mouthwatering cupcakes and cookies, Chimmy has mastered the art of creating visually appealing desserts that taste as good as they look. Their attention to detail and dedication to using premium ingredients have earned them a reputation for delivering extraordinary treats that are perfect for any occasion. Methodology The study was conducted between June 1, 2023, and August 13, 2023, using publicly available Facebook data sourced from the Philippines. The data analyzed was obtained from publicly available Facebook pages in the country, and no personal or demographic information was tracked. Facebook performance of the keywords During the specified period, there were a total of 28 posts related to llaollao on publicly available pages. These posts received 4,503 comments, were shared 6,568 times, and had a reaction count of 10,786. The overall engagement score for these posts was 8,097. Similarly, there were 11 posts related to BLK513 on publicly available pages. These posts garnered 691 comments, were shared 464 times, and received a reaction count of 1,770. The engagement score for these posts was 710.10. There were 63 posts related to Chimmy on publicly available pages. These posts accumulated 344 comments, were shared 525 times, and received a reaction count of 531. The engagement score for these posts was 612.50. Lastly, Koomi had 62 posts found on publicly available pages. These posts generated 59 comments, were shared 53 times, and received a reaction count of 422. The engagement score for these posts was 101. Reaction distributions For Koomi, a cumulative count of 422 reactions has been bestowed by digital users on the popular social media platform, Facebook. Of this collective sum, an overwhelming majority of 62.1% comprises Likes, while a notable proportion of 34.1% corresponds to expressions of fondness, aptly termed Love. A smaller fraction of 3.6% constitutes reactions characterized by amazement or astonishment, denoted by Wow. Lastly, a mere 0.2% of the reactions manifest sentiments of Anger. For Chimmy, it has a total of 531 reactions on Facebook. Among these reactions, 50.3% Likes, 46.3% Love, and 3.4% are Wow. BLK513 has successfully amassed an impressive count of 1,770 reactions from its avid followers. These reactions, when analyzed, reveal a fascinating breakdown: a noteworthy 30.2% corresponds to Facebook Likes, a substantial 62.1% emanates from Facebook love, a negligible 0.1% stems from Haha reactions, while an intriguing 7.6% manifests as Facebook wow. llaollao has achieved a substantial count of 10,786 reactions on the Facebook platform. Within this array of interactions, it is noteworthy to mention that 21.9% comprise of Likes, while an impressive 69.6% are represented by Love. A mere 0.1% of the total reactions are categorized as Haha expressions, whereas a notable 8.2% encompass Wow. Lastly, a minimal 0.1% of the responses are characterized by sentiments of Sadness.
