Filipinos express support for Korean League of Legends team T1
On November 19, 2023, Riot Games recently concluded the World Championship 2023 for their game League of Legends. The finals included two powerhouses from China and Korea, namely Weibo Gaming and T1, respectively. The two teams fought their way through nearly a month of various matches with teams from all around the world. Capstone-Intel Corporation looks into how the international event was received by the Filipino audience. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background League of Legends is a 5 versus 5 multiplayer online battle arena (MOBA) game created by the game development company Riot Games. The League of Legends World Championships, more colloquially known as Worlds, started in 2011. It began with competitors from Europe, North America, and Southeast Asia. One of the most anticipated teams to go through the event was a Korean team by the name of T1, as this roster was composed of Choi “Zeus” Woo-je, Mun “Oner” Hyeon-jun, Lee “Gumayusi” Min-hyeong, Ryu “Keria” Min-seok, and one of the main faces of League of Legends e-sports, Lee “Faker” Sang-hyeok. After the quarterfinals of the World Championships 2023, T1 was the only Korean team left in the tournament, against three other teams from China, despite the event itself being hosted in Korea. This led to them becoming the crowd favorite, especially following their heartbreaking loss in the finals last year. After a rigorous match, they take the overall championship title, earning Faker’s fourth world title and the first world championship title for the entirety of this year’s roster. Methodology From August 20, 2023 to November 20, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available Facebook accounts for their posts that mention “Worlds 2023”. It should be noted that there were no specific demographics or personal data that were tracked. Facebook performance Capstone-Intel’s social listening tool scanned through Facebook in order to garner posts that are about Worlds 2023, or at the very least make mention of the event. The results indicate that there were 705 posts in total. Among these posts are 16,633 total comments, 63,183 total shares, and a reaction count of 464.146. This consolidated into a total engagement score of 111,260.9. Dominant reaction, top stories The top story that involved Worlds 2023 comes from the official LOL Esports Facebook page. The story posted was the announcement that T1 won their finals match and have been titled the 2023 World Champions. This post garnered 54,579 (26.1 percent) Like reactions, 153,351 (73.4 percent) Love reactions, 333 (0.2 percent) Haha reactions, 449 (0.2 percent) Wow reactions, 54 (0.1 percent) Sad reactions, and 19 (0.1 percent) Angry reactions. This led to an engagement score of 140,969.3. The second story is one that was posted on PTV’s official news channel through a clip reporting T1’s qualification for the finals. This clip garnered 7,031 (16.8 percent) Like reactions, 31,761 (75.9 percent) Love reactions, 166 (0.4 percent) Haha reactions, 2,893 (6.9 percent) Wow reactions, and 2 (0.1 percent) Sad reactions. The engagement score for this post was 14,669.9. Finally. the third top story comes from Filipino content creator and streamer Razzie Binx, in which he posted a Facebook reel showing his reaction to the winning moment of T1 during the finals. This was able to receive 12,563 (34.6 percent) Like reactions, 19,004 (52.4 percent) Love reactions, 4,599 (12.7 percent) Haha reactions, 108 (0.3 percent) Wow reactions, 4 Sad reactions, and 2 Angry reactions. This yielded an engagement score of 7,128.6.
Did you get your tickets? Data shows Seventeen receive online high engagements, love ahead of ‘Follow’ tour
A recent social listening study conducted by Capstone-Intel Corporation revealed that Seventeen’s online presence, in light of its upcoming concert in the Philippines and recently announced ticket selling, has received a total of 71.6 love reactions from Filipino social media users, highlighting that the impact of the band on the Filipino audience is worth noting. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Follow concert tour stop in Bulacan now has two performances by K-pop boy band Seventeen’. On Tuesday, November 14, 2023, PLEDIS Entertainment posted on Weverse that they had added a second show for Seventeen’’s concert at the Philippine Sports Stadium in Bulacan on Sunday, January 14, 2024. January 13 tickets went on sale from November 9-11. Late on Saturday, November 11, concert promoter Live Nation Philippines said that all tickets for the show on January 13 were sold out. Unlike the January 13 event, for which there were two pre-sales for CARAT members and Unionbank Mastercard holders before the general sale, tickets for the January 14 show will only be available through the open sale on Thursday, November 16. Tickets start at P4,550 for sections in the Bleachers Centre 2 and go all the way up to P19,000 for VIP Gold sections. Soundcheck and a reserved spot on the floor are included in both the Gold and Silver VIP Packages. The concert in January of 2024 will be Seventeen’’s first performance in the country in over a year. The 13-piece act staged their Be The Sun in Bulacan concert in December 2022 at the Philippine Arena. The band had previously performed their Be The Sun performances in the Mall of Asia Arena in Manila on October 8 and 9, 2022. On May 26, 2015, Seventeen’ made their PLEDIS Entertainment debut. Popular songs by the band include “Aju Nice,” “Home,” “Don’t Wanna Cry,” “Hot,” and “Super.” Methodology Capstone-Intel examined the online presence of the popular group Seventeen for one month, from October 22, 2023, to November 21, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the recently held ticket-selling. Facebook Performance Capstone-Intel found that in just one month, Seventeen garnered a 143,878.2 engagement score for its 967 total post count, which yielded over 689,786 total reaction count. When broken down, “Facebook love” accounts for 71.6 percent of the total reactions, with 494,017. Followed by “Facebook like” with 160,610 reactions (23.3 percent), “Facebook sad” with 19,945 (2.9 percent), “Facebook angry” with 7,094 (1 percent), “Facebook wow” with 5,121 (0.7 percent), and “Facebook haha” with 2,999 (0.7 percent). The data shows that looking at the specific reactions, the bulk of sad reactions may be attributed to fans showing their unhappiness for not securing a ticket for the group’s upcoming concert, while the majority of the dominant reactions are for fans that are both excited for the concert and at the same time showing their support for the group. Talk about reach Capstone-Intel likewise revealed that the famous boy group received a total of 312 million social media reach and 78 million non-social media reach. Meanwhile, the group reported 29 million interactions among social media users during the duration of the study. Top posts In terms of top posts, the top post for Seventeen was a post from the Philippine Star, which features Seventeen who made history as they became key speakers in front of around 170 youth representatives at UNESCO’s Youth Forum in Paris, France, receiving a 12,044.7 engagement score. This was followed by a social media post from LIVE Nation Philippines, which announced that the tickets for the Follow concert in 2024 were already sold out. This post yielded a total of 11,657.8 engagement score. The third most engaging post for Seventeen was another post from LIVE Nation Philippines, which says there will be a second day of the Follow concert in Bulacan, yielding a total of 6,968.9 engagement score.
The Importance of Capturing and Comprehending Survey Respondent Sentiments
In today’s fast-paced world, businesses and organizations are constantly seeking ways to improve their products and services. One key aspect of this improvement process is gathering and analyzing feedback from customers and clients. However, simply collecting data is not enough – understanding the sentiments behind the data is crucial for making informed decisions. Capturing and comprehending survey respondent sentiments allows businesses and organizations to get a deeper understanding of their customers’ needs and preferences. By analyzing the tone and emotion behind survey responses, businesses can identify areas for improvement, make data-driven decisions, and ultimately provide better products and services to their customers. This not only leads to higher customer satisfaction, but also increases the likelihood of customer loyalty and repeat business. Why is it important to capture and comprehend the sentiments of survey respondents? Capturing and understanding the sentiments of survey respondents is crucial for several reasons. Firstly, it allows businesses and organizations to gain valuable insights into the preferences, expectations, and opinions of their target audience. By analyzing the sentiments expressed by respondents, businesses can identify patterns and trends that can inform their decision-making processes. This information can be used to improve products and services, enhance customer satisfaction, and ultimately boost the company’s bottom line. Secondly, sentiment analysis can help businesses and organizations gauge the overall perception of their brand or reputation. By analyzing the sentiments expressed in survey responses, businesses can identify areas of strength and weakness in their image. Positive sentiments can highlight the aspects of their brand that are resonating well with customers, while negative sentiments can alert them to potential issues that need to be addressed. This understanding can be used to shape marketing strategies, improve brand messaging, and ultimately enhance the company’s reputation in the eyes of its target audience. In essence, capturing and understanding the sentiments of survey respondents can provide organizations with invaluable insights that can drive strategic decision-making and improve overall business performance. What are the consequences of predominantly negative feedback from survey respondents? When survey respondents predominantly express negative sentiments, it can have significant implications for organizations. The implications of a mostly negative response from survey respondents can be far-reaching. Firstly, it indicates that there may be underlying issues or gaps in the products or services being offered. This negative feedback can serve as an opportunity for businesses to reassess their strategies and make necessary improvements to meet customer expectations. Ignoring or dismissing negative sentiments can lead to a decline in customer satisfaction and loyalty, potentially resulting in lost revenue and market share. Additionally, a mostly negative response can also have implications on the company’s reputation and brand image. In today’s age of social media and online reviews, customers have more power than ever to share their experiences and opinions with a wide audience. Negative sentiments expressed by survey respondents can quickly spread through word-of-mouth or online platforms, potentially deterring prospective customers from engaging with the business. What are the implications of predominantly positive feedback from survey respondents? A mostly positive response from survey respondents can be highly beneficial for organizations. It signifies that customers are satisfied with the products, services, and overall experience provided by the organization. A positive sentiment can boost the brand’s reputation, enhance customer trust and loyalty, and attract new customers through positive word-of-mouth. It also provides organizations with a sense of validation and reassurance that their efforts to meet customer needs and expectations are paying off. However, it is still important for businesses and organizations to continuously monitor and analyze customer sentiments, even when they are positive, to identify areas for further improvement and ensure that customer satisfaction levels are consistently high.
