‘Five Breakups and a Romance’ Strikes a Chord with Audiences, Capstone-Intel Study Reveals
The appeal of love story films with sad endings lies in their ability to evoke deep emotions and challenge societal expectations. These films provide audiences with an opportunity to connect with their own experiences of love and loss, while also offering a more realistic and complex portrayal of relationships. This particular appeal is exemplified by the local movie “Five Breakups and a Romance,” has garnered support not only within the country, but also from international moviegoers. Capstone-Intel Corporation recently conducted an analysis to determine the public sentiment surrounding this film. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The film “Five Breakups and a Romance” is a captivating love story that revolves around the lives of the talented actors, Alden Richards and Julia Montes. The narrative unfolds with the serendipitous encounter of fashion brand manager Justine (Montes) and medical student Lance (Richards) in a bustling locale in Singapore. Despite Montes initially harboring doubts, their chance encounters gradually develop into a profound love connection. However, their initial spark is quickly extinguished when they face their first breakup. Little do they know that destiny has more surprises in store for them, as they continue to encounter each other throughout the film, enduring more heart-wrenching breakups along the way. According to the latest report released on November 15th, the film has generated worldwide gross sales of 72 million dollars over the course of the last four weeks. Furthermore, Montes expressed her gratitude on her official Instagram account to all those who have supported and watched the film, acknowledging their contribution to its success. It can be inferred that the inclusion of a striking intimate scene between the two main characters in the initial part of the film has likely piqued the interest of the audience, thereby further driving its popularity. Methodology The study was conducted between August 20, 2023 and October 20, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for the posts mentioning “5 Breakups and a Romance.” In this study, there were no specific demographics or personal data that were tracked. Capstone-Intel The study was conducted between August 23, 2023 and October 23, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for the posts mentioning “5 Breakups and a Romance.” In this study, there were no specific demographics or personal data that were tracked. Reaction distribution Casptone-Intel was able to scan 114 posts with a consolidated 864 comments, 2,448 shares, a reaction count of 9,088, and an engagement score that reached 3,443. On Facebook, out of a total of 9,088 reactions, 5,441 (59.90%) were Likes, 3,477 (38.30) were Love, 137 (1.50%) were Wow, 21 (0.20%) were Haha, 10 (0.10%) Sad, and 0.1% were Angry reaction. Top posts The keyword “5 Breakups and a Romance” garnered considerable engagement scores from various Facebook pages of news agencies and influencers. Heart Evangelista recently shared some delightful moments on social media, showcasing her time spent with Alden Richards at a special screening of 5 BaaR. The photos she posted sparked a wave of excitement among their fans, who expressed their fervent desire to see the two talented artists collaborate in a film as the lead actors. The post received an impressive engagement score of 187.6, along with a total reaction count of 1726. Specifically, it garnered 1027 (59.50%) Likes, 649 (37.60%) Love reactions, 9 (0.50%) Haha reactions, and 41 (2.40%) Wow reactions. Meanwhile, there were no Sad or Angry reactions. The second post that received a significant level of engagement was shared by 24 Oras. This post features a video clip of renowned actors Alden Richards and Julia Montes, who star in the popular show “Five Breakups and a Romance,” discussing their experiences on Boy Abunda’s show, “Fast Talk with Boy Abunda.” This post achieved an impressive engagement score of 113.3, with a total reaction count of 1017. The breakdown of reactions is as follows: Likes – 779 (76.60%), Love – 232 (22.80%), Haha – 4 (0.40%), Wow – 1 (0.10%), Sad – 1 (0.10%), and Angry – 0. The post that received the third highest scores was shared by Nice Print Photography & Exige Weddings. This post features pictures of Julia Montes and Alden Richards during the press conference for their film. With an engagement score of 67, the post garnered a total reaction count of 606. The breakdown of reactions is as follows: Love: 349 (57.60%), Likes: 256 (42.20%), Haha: 1 (0.20%), and there were no Wow, Sad, and Angry reactions.
‘#ShowtimeFlexKo’ trends online, receives positive, high engagements across social media – study
A social listening study conducted by Capstone-Intel Corporation revealed that the popular noontime show “It’s Showtime” has become a trending topic across social media space during the agency’s recently concluded one-day backtracking of its online presence, adding that the show’s hashtag “#ShowtimeFlexKo” provided a very entertaining presence across social and non-social media platforms. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background ABS-CBN Entertainment produces the noontime variety show It’s Showtime in the Philippines. On October 24, 2009, it made its debut with Vhong Navarro, Anne Curtis, Kim Atienza, Jugs Jugueta, Teddy Corpuz, and Vice Ganda serving as its hosts. The network aired the noontime show up until it was shut down on May 5, 2020. The channels it currently airs on are A2Z, GTV on the GMA Network, Jeepney TV, Kapamilya Channel, and free-to-air television channels. Recently, the show has made rounds online. In a comical incident on the November 23 broadcast of “It’s Showtime,” a contestant confused the noontime show for a previous ABS-CBN show that had aired in the same time slot. Methodology Capstone-Intel Corp. examined Showtime’s “#ShowtimeFlexKo” online presence for one day, from November 23, 2023, to November 24, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the said hashtag over the past 24 hours. Facebook Performance Capstone-Intel found that the hashtag “#ShowtimeFlexKo” garnered a 30,826.4 engagement score for its 29 total post count, which yielded over 270,533 total reaction count. When broken down, “Facebook haha” accounts for the majority of the reactions, with 94 percent of the total reactions, with 254,291. Followed by “Facebook like” with 10,016 reactions (3.7 percent), “Facebook love” with 6,013 (2.2 percent), “Facebook wow” with 187 (0.1 percent), “Facebook angry” with 14 reactions, and “Facebook sad” with 12 reactions. Looking at the data, the majority of “Facebook haha” reactions can be attributed to Filipino audiences being entertained by the day’s episode. Online mentions Capstone-Intel likewise revealed that “#ShowtimeFlexKo” got 86 percent positive mentions, and the remaining 14 percent were negative mentions. It is also worth noting that “#ShowtimeFlexKo” received 28 million social media reach overnight. This means that for the past 24 hours, the online presence of the hashtag “#ShowtimeFlexKo” has been significantly evident and high, fueling a prolonged trending spot online. Top posts The top post for the hashtag “#ShowtimeFlexKo” was a meme from Kapamilya Online World discussing a comical incident on the November 23 broadcast of “It’s Showtime,” where a contestant confused the noontime show for a previous ABS-CBN show that had aired in the same time slot, Wowowee, receiving a 20,933.3 engagement score. This was followed by another meme from Kapamilya Online World featuring another contestant from the episode. This post yielded a total of 7,247.3 engagement score. The third most engaging post for the “#ShowtimeFlexKo” was a video from “It’s Showtime,” which highlights the contestant’s confusion with “Its Showtime” and “Wowowee,” yielding a total of 746.7 engagement score. Looking at the top post and the engagement it translated, it can be emphasized that the memes were produced for the episode. Mainly, mistakenly labeling “It’s Showtime” as “Wowowee” was the preceding reason as to how it garnered thousands of traction on Facebook.
