Mobile Legends: Bang Bang continues to receive positive reception from Filipino fans
In the Philippines, mobile games are no stranger to the youth, as these types of games are one of the most accessible kinds of games as they can be played on a mobile phone. Filipinos may not always have access to a full computer or even a console, but it is relatively easy to say that most Filipinos have access to at least a mobile phone. In that regard, mobile games always take the country by storm. Capstone-Intel Corporation looks into the Filipino’s perspective on the game entitled Mobile Legends: Bang Bang. Capstone-Intel is a high-impact research company that uses innovative research. Technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background In 2016, game developer Moonton produced and released their 5 versus 5 team multiplayer online battle arena (MOBA) game to the public. This game is called Mobile Legends: Bang Bang, more colloquially known as “ML” (pronounced as Em-El). Over the years, the ML community and playerbase have grown and eventually reached the status of having an esports community built around them. It was even included in the 2019 Southeast Asian Games. However, ML has also received criticism and infrigement cases due to its similarities to the more popular game that preceded it, League of Legends by Riot Games. Methodology From November 28, 2022 to November 28, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available Facebook accounts for their posts that mention “Mobile Legends”. It should be noted that there were no specific demographics or personal data that were tracked. Facebook performance Capstone-Intel Corporation’s social listening tool scanned through Facebook in order to garner posts that are about Mobile Legends: Bang Bang, or at the very least make mention of the event. The results indicate that there were 13,850 posts in total. Among these posts are 11,443,653 total comments, 1,741,824 total shares, and a reaction count of 13,703,152. This consolidated into a total engagement score of 4,256,594.5. Dominant reaction, top stories The top story that involved Mobile Legends was a mention on the Facebook page of Kami.com.ph, where the caption involved a public figure commenting on another’s couple picture. This post garnered 18,982 (2.9 percent) Like reactions, 5,737 (0.9 percent) Love reactions, 638,654 (96.2 percent) Haha reactions, 377 (0.1 percent) Wow reactions, 206 (0.1 percent) Sad reactions, and 42 Angry reactions. This led to an engagement score of 70,795.1 The second story is one that was posted on an influencer’s Facebook page, wherein he was thanking his friends, and one of them in particular was praised for being a good Mobile Legends player. This post garnered 48,368 (13.8 percent) Like reactions, 300,309 (85.5 percent) Love reaction, 568 (0.2 percent) Haha reactions, 155 Wow reactions, 543 (0.2 percent) Sad reactions, and 9 Angry reactions. The engagement score for this post yielded 57,004.8 Finally, the third top story comes from Filipino news company TV5, in which they posted a Facebook graphic sharing a moment from one of their shows, Face2Face, where the game was mentioned. This was able to garner 856 (0.9 percent) Like reactions, 72 (0.1 percent) Love reactions, 94,759 (98.9 percent) Haha reactions, 64 (0.1 percent) Wow reactions, 10 Sad reactions, and 1 Angry reaction. This yielded an engagement score of 40,253.5.
Why Including Older Generations in Surveys is Vital for Decision-Making and Inclusivity
Including older generations in surveys is crucial for several reasons. We need to understand that older generations possess unique perspectives that can shed light on trends, behaviors, and opinions that may have been overlooked by younger generations. By excluding older generations from surveys, we risk missing out on a wealth of valuable information that can greatly inform decision-making processes. Next, including older generations in surveys promotes inclusivity and ensures that the voices of all age groups are heard. It is important to recognize that older adults make up a significant portion of the population, and their opinions and experiences are just as important as those of younger individuals. By including older generations in surveys, we can ensure that policies, products, and services are designed to meet the needs and preferences of a diverse population, fostering a more inclusive and equitable society. Sample case Why should older generations be included in surveys, like in the case of reviving the implementation of ROTC? Upon the public release of the survey conducted by Capstone-Intel Corporation regarding Reserve Officers’ Training Corps (ROTC), there have been concerns raised by certain individuals regarding the inclusion of participants who may not ultimately enroll in ROTC. It is important to acknowledge that joining this program entails significant commitment and should not be taken lightly. In today’s rapidly changing world, it is crucial to include the perspectives and experiences of older generations in surveys regarding the revival of ROTC implementation. While the focus of such surveys may predominantly be on the opinions of younger individuals, it is essential to recognize the valuable insights that older generations can provide. The inclusion of older individuals in these surveys ensures a holistic and comprehensive understanding of the potential benefits and challenges associated with reintroducing ROTC programs. To understand, firstly, the involvement of older generations in surveys helps to draw upon their years of wisdom and experience. Older individuals have witnessed the evolution of society, including the role of the military and the impact it has on young individuals. Their perspectives can shed light on the historical context and long-term implications of ROTC implementation, providing valuable insights that younger respondents may not have. Their knowledge of past military training programs and their understanding of societal and cultural changes over time can contribute to a more well-rounded evaluation of the potential benefits and drawbacks of reviving ROTC. Secondly, including older generations in this kind of survey topic promotes intergenerational dialogue and understanding. By actively seeking their opinions, we acknowledge the importance of inclusivity and respect for diverse perspectives. Older individuals have a wealth of experiences that can inform discussions around ROTC implementation. Their input can help bridge the gap between generations and foster a sense of unity and collaboration, as different age groups work together to shape the future of military training programs. Moreover, older individuals may have a vested interest in the success of ROTC programs, as they may have family members or loved ones who are considering a military career. Their insights can help ensure that the implementation of ROTC aligns with the aspirations and needs of both younger and older generations, creating a program that is inclusive and beneficial for all.
Skincare is life: Watsons garnered relatively high social media engagements, positive reactions from netizens – study
A recent social listening report from Capstone-Intel revealed that international health and beauty care brand Watsons has been making a good social media presence for over a year, highlighting that most of its presence is positive and highly engaged by Filipino social media users. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Watsons is a prominent healthcare and beauty care retail chain operating in Asia and Europe. It serves as the flagship brand for the A.S. Watson Group, which is primarily owned by CK Hutchison Holdings. With an extensive presence, Watsons operates approximately 8,000 stores and 1,500 pharmacies across 15 markets in Asia and Europe. These markets include Hong Kong, Indonesia, Macau, mainland China, Malaysia, the Philippines, Singapore, Taiwan, Thailand, Vietnam, Turkey, Ukraine, the United Arab Emirates, the Kingdom of Saudi Arabia, and Qatar. In 2002, Watsons entered the Philippine market through a partnership with SM Prime Holdings. The brand made its debut at the SM Megamall, marking its entry into the country. Watsons has gained popularity among skincare lovers in the Philippines due to its diverse range of products, which encompass various options for personal care, including soaps and hair care. Additionally, the store also caters to pharmaceutical needs, providing a comprehensive shopping experience for customers. Methodology Capstone-Intel examined Watsons’ online presence for one year, from November 23, 2022, to November 23, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the beauty and health care brand. Facebook Performance Capstone-Intel found that Watsons garnered a 305,725.8 engagement score for its 12,893 total post count, which yielded over 1,262,330 total reaction count. When broken down, “Facebook like” accounts for 43.1 percent of the total reactions, with 544,698. Followed by “Facebook love” with 410,642 reactions (32.5 percent), “Facebook haha” with 267,553 (21.2 percent), “Facebook wow” with 37,034 (2.9 percent), “Facebook sad” with 4,035 (0.3 percent), and “Facebook angry” with 905 (0.1 percent). Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users loving the brand. Online mentions Capstone-Intel likewise revealed that Watsons received 88 percent positive mentions and the remaining 12 percent was negative mentions. This means that the article mentions of the brand is mostly in a good light. It is also worth noting that Watsons received 13 million social media reach while its non-social media reach yielded over 5.1 million non-social media mentions, which has generated over 1.1 million user interactions. Top posts The top post for Watsons was a promotional post from Ever Bilena Cosmetics inviting consumers to avail of its discounted items, receiving a 27,765.8 engagement score. This was followed by a nostalgic social media post from Klasik Titos and Titas of Manila exposing the “original Watsons” of adults back in the 90s. This post yielded a total of 13,813.3 engagement score. The third most engaging post for Watsons was an advertisement from social media personality Senyora, which also promotes a rising skincare brand, yielding a total of 11,158.3 engagement score.
Despite gaining positive reactions, engagements, Mercury Drug’s presence ‘lacking’ – study
A recent social listening report from Capstone-Intel Corporation, which aims to gauge the social media presence of Mercury Drug, one of the country’s pharmaceutical giants, revealed that although it garnered considerable positive social media reactions, its presence across social and non-social media platforms is lacking. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Mercury Drug Corporation, also referred to as Mercury Drug, is a drugstore chain based in the Philippines. Headquartered in Bagumbayan, Quezon City, the aforementioned entity is a subsidiary of the Mercury Group of Companies. The establishment of the chain took place in 1945 in Santa Cruz, Manila, rendering it the second most ancient drugstore chain in the Philippines, following Southstar Drug by a margin of eight years. As of 2017, Mercury Drug boasts a statewide presence with a network of more than 1,000 branches, thereby capturing a significant market share of over 50 percent in the pharmaceutical retail industry in the Philippines. Methodology Capstone-Intel examined the online presence of Mercury Drug for one year, from November 22, 2022, to November 22, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the drug chain. Facebook Performance Capstone-Intel found that the Mercury Drug garnered a 581,055.4 engagement score for its 7,752 total post count, which yielded over 500,170 total reaction count. When broken down, “Facebook like” accounts for 52.3 percent of the total reactions, with 261,451. Followed by “Facebook love” with 217,097 reactions (43.4 percent), “Facebook wow” with 9,963 (2 percent), “Facebook haha” with 5,612 (1.1 percent), “Facebook sad” with 5,305 (1.1 percent), and “Facebook angry” with 742 (0.1 percent). This shows that for over a year, there was a majority of positive reception for the Mercury Drug. Online reach Capstone-Intel likewise revealed that Mercury Drug received a total of 1 million social media reach and 122,000 non-social media reach. Meanwhile, the drug chain reported only 5,235 interactions among social media users during the duration of the study. This data suggests that even though there was quite a number the Mercury Drug reached for the past year, it only yielded a small number of interactions across these social and non-social media platforms. Top posts In terms of top posts, the top post for Mercury Drug was a post from the official Facebook page of Mercury Drug Corporation, inviting social media users to join the Mercury Drug TikTok Dance challenge, receiving an 845.4 engagement score. This was followed by another social media post from Mercury Drug Corporation featuring promo content for its Halloween promo. This post yielded a total of 786.9. Meanwhile, the remaining top posts for Mercury Drug are technology-related content, mentioning the drug chain as a landmark to find these tech business stores. This shows that even though the one-year presence of Mercury Drug is impressive and positive, its presence, mainly focused on its branding, remains lacking as most of the content discussing Mercury Drug are mostly topics that are not related to pharmaceuticals.
