Traffic Issue: Filipinos’ Various Online Reactions Revealed
Traffic has long been a pervasive aspect of daily life for Filipinos. It is a prevalent phenomenon in densely populated areas and a multifaceted problem that has substantial implications on people’s lives. It leads to disruptions, anxiety, and financial implications for individuals, while also compromising the operational efficiency of businesses and the efficacy of emergency services. Considering this, Capstone-Intel Corporation conducted an analysis of online discussions pertaining to this issue, to gain insights into public sentiments. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The traffic situation in the Philippines, particularly in Metro Manila, is a pressing issue that affects the daily lives of millions of people. With a rapidly growing population and limited infrastructure development, congestion on the roads has become a major challenge for commuters and businesses alike. The combination of outdated public transportation systems, inefficient traffic management, and a high number of vehicles on the road contribute to the worsening traffic conditions in the city. Metro Manila is known for its heavy traffic during peak hours, with long queues and slow-moving vehicles becoming the norm. This not only leads to increased travel times but also results in significant economic losses due to productivity decline and increased fuel consumption. Some Filipinos’ practice involves parking a vehicle parallel to another one already parked on the roadside, effectively occupying two lanes and impeding the flow of traffic. The consequences of double parking are far-reaching and impact not only the movement of vehicles but also the overall efficiency of transportation systems in urban areas. The lack of proper urban planning and road network expansion exacerbates the problem, as the existing roadways struggle to accommodate the ever-increasing number of vehicles. Additionally, the absence of effective traffic management strategies and enforcement of traffic rules often leads to chaotic situations on the roads, further compounding the congestion issues. Methodology Capstone-Intel conducted a study from June 20, 2023 and November 20, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for the posts mentioning “traffic.” In this study, there were no specific demographics or personal data that were tracked. The agency was able to scan 26,567 posts with a consolidated 449,550 comments, 451,315 shares, a reaction count of 3,636,748 total, and an engagement score that reached 859,944.8. Reaction Distribution Out of a total of 3,636,748 reactions from Facebook, 1,772,975 (48.80%) were Likes, 1,010,151 (27.80%) were categorized as Haha, 576,925 (15.90%) were Love, 199,024 (5.50%) were Sad, 44,266 (1.20%) were Wow, and 33,408 (0.90%) were Angry. Top posts The keyword “traffic” has generated significant levels of engagement across multiple Facebook pages belonging to news agencies and influencers. Here’s a selection of the top posts related to road traffic. Taking the lead is a post shared by the Philippine Concerts Facebook page featuring Eric Nam’s remark, “Manila, your traffic is unparalleled.” This particular post has attained an impressive engagement score of 37,071.9, with 261,519 (98.10%) Haha, 3,840 (1.40%) Likes, 796 (0.30% Love, 202 (0%) Sad, 127 (0%) Wow, and 5 (0%) Angry. Bandera shared a video depicting a situation of being stuck in traffic, which received an impressive engagement score of 9454.7. This has 58,663 (98.70%) Haha, 570 (1.00%) Like, 138 (0.10%) Love, 39 (0.10%) Wow, 8 (0.00%) Sad, and 2 (0.00%) Angry. Another top post was from DZBB, highlighting a video of MMDA personnel pursuing a traffic violator. This post achieved an engagement score of 9,235.2, with 6,619 (14.30%) Likes, 169 (0.40%) Love, 39,012 (84%) Haha, 311 (0.70%) Wow, 92 (0.20%) Sad, and 216 (0.50%) Angry reactions.
iPhone 14 Receives Positive Reactions from Online Users
On October 14, 2023, the newest product from Apple dropped in the Philippines. The iPhone 14 took the country by storm, and the reviews have been positive. Lines outside Apple stores have reportedly been long, as Filipinos are eager to get their hands on the new unit. Capstone-Intel Corporation looks into the reception of the product in the Philippines. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The iPhone is the name of the series of cellphones produced by tech company Apple Inc. These units have been infamous over the years for being released every so often, nearly annually. With the Philippines being dubbed as the “Texting Capital” of the world, it stands to reason that new units of a well-known cellphone brand would be at the top of Filipinos’ priorities on their to-buy lists. Social media influencers were also quick to snag a few units for themselves so that they could host an iPhone giveaway for their fans and supporters. Methodology From November 28, 2022 to November 28, 2023, Capstone-Intel utilized its social listening tools in order to scan publicly available Facebook accounts for their posts that mention “Iphone 14.” It should be noted that there were no specific demographics or personal data that were tracked. Facebook performance Capstone-Intel Corporation’s social listening tool scanned through Facebook in order to garner posts that are about the iPhone 14, or at the very least make mention of the event. The results indicate that there were 7,909 posts in total. Among these posts are 855,861 total comments, 315,259 total shares, and a reaction count of 3,305,156. This consolidated into a total engagement score of 731,360.7. Dominant reaction, top stories The top story about the iPhone 14 comes from influencer Ivana Alawi’s official Facebook page. The story posted was the announcement of her iPhone giveaway. This post garnered 260,471 (49.6 percent) Love reactions, 254,148 (48.3 percent) Like reactions, 10,437 (2 percent) Wow reactions, 564 (0.1 percent) Haha reactions, 478 (1 percent) Sad reactions, and 66 Angry reactions. This led to an engagement score of 72.077. The second story is one that was posted in the official Facebook page of influencer Pio Balbuena, where he filmed a surprise involving an iPhone 14. This clip garnered 125,637 (67.8 percent) Love reactions, 54,680 (29.5 percent) Like reactions, 4,211 (2.3 percent) Haha reactions, 582 (0.3 percent) Wow reactions, 41 Sad reactions, and 37 Angry reactions. The engagement score for this post was 27,141.3. Finally the third top story comes from another content creator and streamer, Wamoscruz, in which a Facebook video was posted. This was able to garner 80,404 (42.6 percent) Like reactions, 58,335 (30.9 percent) Love reactions, 46,428 (24.6 percent) Haha reactions, 2,110 (1.1 percent) Wow reactions, 319 (0.2 percent) Sad reactions, and 1,024 (0.5 percent) Angry reactions. This yielded an engagement score of 23,847.
Is it time to rejoin ICC? Over 36% Filipino social media users laugh about it
A recent social listening report from Capstone-Intel Corporation revealed that over 36 percent of Filipinos laugh about the International Criminal Court (ICC), adding to the recent developments between the ICC and its move to investigate former President Rodrigo Duterte in connection with the latter’s controversial war on drugs campaign. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background President Ferdinand Marcos Jr. said on November 24, 2023 that the administration is thinking of rejoining the ICC. In an ambush interview in Taguig City, Marcos was pressed for his opinion to a House of Representatives debate over enabling ICC investigators to probe the drug war under former President Rodrigo Duterte’s administration. The court in The Hague allowed its prosecutor’s plea to restart an inquiry into the killings in January, after the probe was paused in November 2021 at the request of the Philippines, who maintained that its own institutions were capable of prosecuting the alleged crimes. According to official government records, Duterte’s drug war has killed at least 6,000 people. However, several human rights organizations and defenders believe the figure might surpass 20,000. Despite Duterte’s withdrawal of the Philippines from the Court, the ICC announced it would investigate the pervasive killing. While the Philippines was subject to the Rome Statute, the ICC could still investigate alleged crimes. Vice President Sara Duterte, the former president’s daughter, ruled such a probe unlawful, highlighting that allowing the ICC to enter the Philippines “not only patently unconstitutional but effectively belittles and degrades our legal institutions.” Methodology Capstone-Intel Corp. examined the ICC’s online presence for one year, including how posts were reacted to by social media users from November 24, 2022, to November 24, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the said topic. Facebook Performance Capstone-Intel found that for over a year, the ICC garnered a 163,995.4 engagement score for its 5,491 total post count, which yielded over 884,931 total reaction count. When broken down, “Facebook like” accounts for the majority of the reactions, with 52.8 percent of the total reactions, with 466,825. Followed by “Facebook haha” with 320,749 reactions (36.2 percent), “Facebook love” with 77,815 (8.8 percent), “Facebook angry” with 11,015 (1.2 percent), “Facebook wow” with 5,225 reactions (0.6 percent), and “Facebook sad” with 3,302 reactions (0.4 percent). Looking at the data, the intensity of “Facebook haha” reactions can be attributed to Filipino audiences laughing or either disagreeing with the ICC’s move to investigate the former president’s war on drugs campaign, Meanwhile, the bulk of like reactions can be seen as users’ approval for the ICC’s inquiry against Duterte. Online mentions Capstone-Intel likewise revealed that ICC got 95 percent negative mentions, and the remaining 5 percent were positive mentions. It is also worth noting that the ICC received 34 million social media reach and a non-social media reach of 55 million. Top posts The top post for the ICC was a news report from 24 Oras narrating the possibility of issuing an arrest warrant, receiving a 4,289.5 engagement score. This was followed by another news report from 24 Oras, featuring a report that tackles the European Parliament’s advice to the Philippine government to release former senator Leila De Lima and rejoin the ICC. This post yielded a total of 3,432.2 engagement score. The third most engaging post for the ICC was also a news report from CNN Philippines,” which highlights the warning given by Department of Justice Secretary Jesus Crispin Remulla to the ICC, yielding a total of 1,937.6 engagement score.
Latest McDo ad gets outstanding support online – study
The recent advertisement released by the popular fast-food chain McDonald’s has received a positive reception from social media users, a social listening report conducted by Capstone-Intel Corporation showed. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background McDonald’s Philippines, often known as McDo in the Philippines, is the master franchise of the worldwide fast food corporation McDonald’s. The Golden Arches Development Corporation, an Alliance Global Group company, owns the master franchise. Due to the country’s prohibition on majority foreign ownership, McDonald’s entered the Philippine market in 1981, with McDonald’s International collaborating with McGeorge Food Industries of Filipino entrepreneur George Yang. This gave Yang’s firm sole control of McDonald’s operations throughout the Philippines. There were already 300 franchised restaurants with more than 100 franchisees by the 1990s. Recently, the popular fast-food chain has made rounds across social and non-social media platforms after a series of advertisements showcased an inclusive story for the Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, and Asexual (LGBTQIA+) community. Its latest advertisement, which features Vice Ganda and Paolo Ballesteros, two LGBTQIA+ icons, starred together in the new McDonald’s Share The Love commercial, which has gone viral since it was released on November 27, 2023. In the one-minute clip, the two award-winning hosts of rival noontime programs share a sentimental encounter in one of the fast food chain’s locations. Vice was shown walking in with a box of fried chicken, taking a seat in front of Paolo, and taking a photo with the meal while saying, “Nice! Ganda!” Methodology Capstone-Intel examined McDonald’s online presence for one month, from October 29, 2023, to November 28, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the recently released advertisement by the popular fast-food chain. Facebook Performance Capstone-Intel found that McDonald’s garnered a 29,247.4 engagement score for its 564 total post count, which yielded over 134,614 total reaction count. When broken down, “Facebook love” accounts for 49.9 percent of the total reactions, with 67,108. Followed by “Facebook like” with 51,666 reactions (38.4 percent), “Facebook haha” with 7,251 (5.4 percent), “Facebook wow” with 7,047 (5.2 percent), “Facebook sad” with 1,458 (1.1 percent), and “Facebook angry” with 84 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users loving McDonald’s latest advertisement. Online mentions Capstone-Intel likewise revealed that McDonald’s received 76.5 percent positive mentions, and the remaining 23.5 percent were negative mentions. This means that the article mentions of the brand is mostly in a good light. It is also worth noting that McDonald’s received 1,579,286 social media reach while its non-social media reach yielded over 21,871,300 non-social media mentions, which has generated over 129,269 user interactions. Top posts The top post for McDonald’s was a promotional post from McDonald’s Philippines about its collaboration with footwear brand Crocs, which received a 6,171.8 engagement score. This was followed by a social media post from Kami.com.ph featuring the collaboration of Vice Ganda and Paolo Ballesteros. This post yielded a total of 6,146.1 engagement score. The third most engaging post for McDonald’s was an advertisement from McDonald’s again, which also promotes a collaboration with a footwear brand, yielding a total of 2,517.7 engagement score.
