Public Perception of Chowking Remains Positive Despite Recent Incident
Chowking is a well-established fast-food chain that has made a substantial contribution to the culinary scene in the Philippines. However, it has recently garnered attention for negative reviews and trending discussions surrounding one of its staff members. To gain a comprehensive understanding of the overall public perception of Chowking, Capstone-Intel Corporation conducted a thorough study. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Chowking, a popular fast-food chain in the Philippines, has a rich history that spans almost four decades. Founded in 1985, it was the brainchild of Roberto Fung Kuan, a Filipino-Chinese entrepreneur who aimed to introduce a fusion of Chinese and Filipino flavors to the local market. Inspired by the success of American fast-food chains, Kuan saw an opportunity to create a unique dining experience that would cater to the diverse taste preferences of Filipinos. From its humble beginnings as a small restaurant in Manila, Chowking quickly gained popularity among locals and soon expanded its operations throughout the country. The chain’s menu offers a wide variety of dishes, ranging from traditional Chinese favorites like dim sum and noodles to Filipino-inspired specialties such as halo-halo and pancit. With its affordable prices and quick service, Chowking became popular for Filipinos looking for a satisfying meal that combines the best of both worlds. Chowking restaurant is currently facing some operational challenges, which is not uncommon in the business world. However, the recent incident involving one of their staff members went viral for going the extra mile by personally visiting a residential subdivision in Davao City to take orders, ensuring that their branch meets its sales targets. Methodology The research study was conducted from August 31, 2023 to November 29, 2023. During this period, the research agency utilized its social listening tools to survey publicly accessible Facebook pages using the keyword “Chowking.” It is important to note that no specific demographic or personal information was collected during the course of this study. Reaction distribution The study collected a comprehensive Facebook reaction count of 234,202, encompassing various types of reactions. These include 96,865 (34.1%) Likes, 82,927 (22.9%) Love, 31,008 (22.4%) Haha, 1,277 (5.1%) Angry, 1,006 (13.7) Sad, and 532 (1.7%) Wow reactions. Considering the duration of the study, which spanned three months and encompassed the incident involving a Chowking staff member, it is evident that a significant number of online users still maintain a favorable perception of this fast-food chain. Top posts The post that received the highest level of engagement has unfortunately become inaccessible. It accumulated a total of 19,620 reactions, which can be categorized as follows: 10,017 (51.05%) Love, 9,056 (46.15%) Likes, 410 (2.08%) Haha, 39 (0.19%) Wow, 20 (0.10%) Sad, and 8 (0.04%) Angry reactions The subsequent post, it achieved a total of 4,369 reactions, distributed as follows: 3,334 (76.31%) Likes, 852 (19.50%) Haha, 101 (2.31%) Love, 31 (0.71%) Wow, 27 (0.61%) Sad, and 24 (0.55%) Angry reactions.
Social listening report shows Heart Evangelista gets massive social media presence, ‘love’ reax
A recent social listening report from Capstone-Intel Corporation revealed that public personality Heart Evangelista received a good social media presence in the past three months, adding that her visibility across social and non-social media platforms is mostly positive. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Love Marie Payawal Ongpauco-Escudero, better known as Heart Evangelista, is a Filipino actress, model, painter, and socialite. She debuted in the Philippine entertainment world when she was 13 years old. She began as a commercial model and has since progressed to become one of the country’s highest-profile celebrities. Evangelista is married to Senator Francis Escudero. The duo were acquainted by Evangelista’s “mentor,” the late and former senator Miriam Defensor Santiago, a close friend of Evangelista’s mother. She became Sorsogon’s first lady on June 30, 2019, following Escudero’s electoral win in the province. Recently, Evangelista was named one of Asia’s Most Influential People by Tatler Asia, indicating that she “has reinvented herself as an international A-list celebrity and fashion influencer.” Methodology Capstone-Intel Corp. examined Heart Evangelista’s online presence for three months, from August 31, 2023, 2023, to November 29, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the public figure. Facebook Performance Capstone-Intel found that Heart Evangelista garnered a 144,963.2 engagement score for its 1,722 total post count, which yielded over 1,177,974 total reaction count. When broken down, “Facebook love” accounts for 50 percent of the total reactions, with 588,302. Followed by “Facebook like” with 529,495 reactions (45 percent), “Facebook haha” with 35,982 (3.1 percent), “Facebook wow” with 20,488 (1.7 percent), “Facebook sad” with 2,441 (0.2 percent), and “Facebook angry” with 308 reactions. Online mentions Capstone-Intel likewise revealed that Heart Evangelista received 95.3 percent positive mentions, and the remaining 4.7 percent were negative mentions. This means that the article mentions the brand mostly in a good light. It is also worth noting that Heart Evangelista received 28,965,320 social media reach, while its non-social media reach yielded over 911,287 non-social media reach, which has generated over 111,761 user interactions. Top posts The top post for Heart Evangelista was a social media post from INQUIRER.net that featured Heart Evangelista and other actresses attending a luxury brand event. This story received a 15,096.0 engagement score. This was followed by a social media post from Kami.com.ph featuring one of Heart Evangelista’s fans, who turned out to be the actress’ video editor. This post yielded a total of 7,389.3 engagement score. The third most engaging post for Heart Evangelista was a news report from GMA News that featured Heart Evangelista and Anne Curtis Smith posing together for the Paris Fashion Week, yielding a total of 6,669.0 engagement score.
TGP Offers Affordable Medical Care and Medicines, Receiving Positive Reactions from Online Users
Accessing affordable medical care and maintenance medicine in the Philippines can be challenging for the average citizen due to their high costs. To address this issue and improve accessibility, the market has seen an emergence of more generic brands of medicines that aim to provide the same level of quality at a lower price. One such pharmacy that offers these affordable alternatives is The Generics Pharmacy (TGP). Capstone-Intel Corporation conducted an analysis of the online reputation of this pharmacy. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The Generics Pharmacy was initially established in 1949 under a different name by its former owner, Pacific Insular Co. However, it underwent a change in ownership and is presently led by Mr. Liuson, who recognized the demand for affordable medication in the Philippines. As a result, the company expanded its reach by opening numerous branches, eventually reaching a total of 1400 locations nationwide by 2012. TGP has earned a strong reputation as a reliable pharmaceutical brand, becoming a familiar name in households across the country. In addition to offering a wide range of affordable medications, the company also provides valuable medical services such as free medical check-ups, blood pressure monitoring, and low-cost blood sugar testing. Methodology From November 28, 2022 to November 28, 2023 Capstone-Intel utilized its social listening tools in order to scan publicly available Facebook accounts for their posts that mention “The Generics Pharmacy.” It should be noted that there were no specific demographics or personal data that were tracked. Facebook performance Capstone-Intel’s social listening tool scanned through Facebook in order to garner posts that are about the keyword “The Generics Pharmacy.” The results indicate that there were 580 posts in total. Among these posts are 794 total comments, 1,274 total shares, and a reaction count of 8,256. Based on an analysis of 8,256 reactions, it was found that 57.90% (4,780) of the reactions were Likes, 36% (2,970) were Love, 5.50% (456) were categorized as Haha, 0.60% (47) were Wow, 0.10% (2) were Angry, and 0.10% (1) was Sad. These statistics suggest that a majority of netizens expressed positive reactions. This consolidated into a total engagement score of 2,179. Dominant reaction, top stories The top story that involved The Generics Pharmacy was posted by The Sarah Geronimo on Facebook announcing Geronimo as the latest endorser for TGP. This post garnered 906 (58 percent) Like reactions, 646 (41.3 percent) Love reactions, and 11 (0.7 percent) Wow reactions. There’s no Haha, Sad, and Angry reactions for this post. This led to an engagement score of 177.4 The second story is one that was posted in the official Facebook page of Viva Artists Agnecy, narrating the same story as the Top Post. This clip garnered 135 (51.1 percent) Like reactions, 127 (48.1 percent) Love reactions, 1 (0.4 percent) Haha reaction, and 1 (0.4 percent) Wow reaction. Theres no Sad, and Angry reactions for this post. The engagement score for this post yielded 56.8. Finally the third top story comes from the official Facebook page of The Generics Pharmacy. This was able to garner 189 (99.5 percent) Like reactions, and 106 Love reactions. There’s no Haha, Sad and Angry reactions for this post. This yielded an engagement score of 47.2.
SLEX roadway receives positive reactions from online users
SLEX, also known as the South Luzon Expressway, is an essential and widely-utilized roadway among Filipino motorists. Stretching over 60 kilometers, SLEX connects the bustling metropolis of Metro Manila to the provinces of Laguna, Batangas, and Quezon. Serving as a major artery, this expressway plays a pivotal role in facilitating the movement of people, goods, and services between these key areas. To gain insights into the public’s perception of SLEX, Capstone-Intel Corporation undertook a comprehensive study. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The South Luzon Expressway (SLEX) is a major tollway in the Philippines that connects Metro Manila to the provinces of Laguna, Batangas, and Quezon. It is a vital infrastructure project that plays a crucial role in facilitating the movement of people and goods between the capital region and the southern part of Luzon. Construction of the SLEX began in the late 1960s and was completed in several phases over the years. The initial phase of the SLEX construction started in 1967, with the first segment connecting Alabang in Muntinlupa City to Calamba in Laguna. This stretch of the expressway, known as the Alabang-Calamba segment, was opened to the public in 1969. As the demand for a more efficient transportation system grew, subsequent phases were undertaken, expanding the SLEX further south towards Batangas and Quezon provinces. These additional segments included the Calamba to Santo Tomas section, which opened in 1970, and the Santo Tomas to Lucena City section, which was completed in 1982. Throughout the years, various enhancements and improvements have been made to the SLEX, such as the integration of electronic toll collection systems and the widening of certain sections to accommodate the increasing volume of vehicles. Today, the SLEX serves as a vital transportation artery, enabling smoother and faster travel between Metro Manila and the southern regions of Luzon. Methodology The study was conducted between November 28, 2022 and November 28, 2023. The research agency used its social listening tools to examine publicly accessible Facebook pages for posts referencing the keyword “SLEX.” During the study, no specific demographic or personal information was collected or monitored as part of this study. Reaction distribution The keyword “SLEX” received a significant total reaction of 217,044, comprising of 116,302 (53.60%) Likes, 33,917 (15.60%) Love, 29,919 (13.80%) Sad, 29,389 (13.1%) Haha, and 785 (0.40%) Angry reactions. The combined number of Likes and Love indicates a predominantly positive response from online users. Top posts The post with the highest engagement on the Chuupaghetti Facebook page received a total of 6,671 (71.70%) Sad reactions, 1,451 (15.60%) Like reactions, 997 (10.70%) Wow reactions, 132 (1.40%) Angry reactions, 51 (0.50%) Haha reactions, and 7 (0.10%) Love reactions. The second post with the highest engagement was from ABS-CBN News, accumulating 9,084 (36.20%) Haha reactions, 8,096 (32.30%) Like reactions, 5,738 (22.90%) Sad reactions, 1,804 (17.20%) Wow reactions, 241 (1.00%) Love reactions, and 110 (0.40%) Angry reactions. Lastly, the post from the Department of Transportation received 3,900 (80.70%) Like reactions, 478 Love reactions, 363 Haha reactions, 79 Wow reactions, 8 Angry reactions, and 4 Sad reactions.
