SMNI in hot water; gets more negative presence online, data shows
A recent social listening report conducted by Capstone-Intel Corporation that aims to gauge the online presence of Sonshine Media Network International (SMNI) showed that the news network’s online presence is negative – adding that the recent issue involving SMNI adds up to the increasing negative mentions for the network. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Swara Sug Media Corporation (SSMC) owns the franchise for SMNI, which runs over a variety of platforms around the Philippines, including free TV, many digital channels, and cable TV affiliates. SSMC also operates a radio station network across the country. SMNI is a broadcasting branch of the Kingdom of Jesus Christ (KJC) led by Pastor Apollo C. Quiboloy, a Filipino televangelist and religious leader. On Tuesday, December 5, 2023, the House Committee on Legislative Franchises charged two SMNI members with contempt for rudeness and reluctance to answer inquiries, including the source of information that Speaker Ferdinand Martin Romualdez had spent P1.8 billion on travel expenses. The TV network was accused of peddling fake news, which is against the terms of the franchise it was given under the Republic Act 11422. The House committee began investigating the matter last week. Methodology Capstone-Intel Corp. examined the online presence of SMNI in the country as a topic of discussion from November 6, 2023, to December 6, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the news network. Facebook Performance Capstone-Intel found that the SMNI garnered a 62,001.4 engagement score for its 2,111 total post count, which yielded over 208,432 total reaction count. When broken down, “Facebook like” accounts for 63.1 percent of the total reactions, with 131,569. Followed by “Facebook love” with 38,385 reactions (18.4 percent), “Facebook haha” with 33,677 (16.2 percent), “Facebook wow” with 1,967 (0.9 percent), “Facebook angry” with 1,654 (0.8 percent), and “Facebook sad” with 1,180 reactions (0.6 percent). Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be seen as positive due to the turnout of the reactions, but it can be seen that most of these posts social media users reacted to are about the fake news peddling allegations towards the SMNI. Online mentions Capstone-Intel likewise revealed that the SMNI received 87.5 percent negative mentions, and the remaining 12.5 percent were positive mentions. This means that the article mentions the brand was mostly angled negatively. It is also worth noting that SMNI received 61,525,797 social media reach, while its non-social media reach yielded over 3,804,541 non-social media reach. Top posts In terms of top posts, the top post for “SMNI” was a Facebook post from content creator Rendon Labador, discussing the “fake news” of SMNI, which received a 6,421.3 engagement score. This was followed by a Facebook post from Salafi Media Philippines, which featured SMNI’s Quiboloy. This post yielded a total of 1,988.0 engagement score. The third most engaging post for SMNI was also a Facebook post from Atty. Mark Tolentino yielded a total engagement score of 1,801.3.
Capstone-Intel’s analysis: Senator Hontiveros Earns Public Appreciation Online
Senator Risa Hontiveros is renowned for her adeptness in scrutinizing flawed policies within society and government. Given her active role as a legislator, Capstone-Intel Corporation conducted an analysis of the senator’s online popularity. Upon investigating she is appreciated by the public Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Senator Risa Hontiveros is a political figure of the country. She is a member of the Senate of the Philippines, representing the Akbayan Citizens’ Action Party. Known for her progressive stance on various social and political issues, Hontiveros has become a vocal advocate for human rights, gender equality, and healthcare reform. Throughout her political career, Senator Hontiveros has actively worked towards advancing women’s rights and gender equality. She has championed the passage of important legislation aimed at protecting women from violence and discrimination, such as the Safe Spaces Act (Bawal Bastos Law) and the Anti-Discrimination Bill. Hontiveros has also been a staunch advocate for reproductive health rights, pushing for the full implementation of the Responsible Parenthood and Reproductive Health Law to ensure that women have access to comprehensive healthcare services. In addition to her advocacy for gender equality, Senator Hontiveros has been a strong voice in promoting mental health awareness and support in the Philippines. She has pushed for the passage of the Mental Health Act, which seeks to provide affordable and accessible mental health services to all Filipinos. Hontiveros recognizes the importance of addressing mental health as a crucial component of overall well-being and has been at the forefront of efforts to remove the stigma surrounding mental health issues in the country. Methodology The study was conducted between October 30, 2023 and November 29, 2023. Capstone-Intel utilized its social listening tools to scan publicly available Facebook pages for the keyword “Risa Hontiveros.” In this study, there were no specific demographics or personal data that were tracked. Reaction distribution On Facebook, a total of 213,615 reactions, and 47,658.6 engagement score were recorded. Among these, 96,865 (45.3%) were categorized as Likes, 82,927 (38.8%) as Love, 31,008 (14.5%) as Haha, 532 (0.25%) as Wow, 1,277 (0.6%) as Angry, and 1,006 (0.6%) as Sad. These figures suggest that a significant majority of individuals expressed positive reactions. Top posts The post on Senator Risa Hontiveros’ page received the highest engagement score of 8,086.1. It garnered a total of 36,965 reactions, with a breakdown as follows: 25,413 (68.75%) Love, 11,320 (30.62%) Like, 181 (0.49%) Haha, 34 (0.09%) Wow, 12 (0.03%) Sad, and 8 (0.02%) Angry reactions. The second post on Senator Risa Hontiveros’ page has garnered a significant engagement score of 4,076.3. It has received a substantial number of reactions, with a total of 19,620. The reactions include 9,056 (46.25%) Likes, 10,017 (51.05%) Love, 410 (2.09%) Haha, 39 (0.19%) Wow, 20 (0.10%) Sad, and 8 (0.04%) Angry. The third post, shared by Abante News Online, received an impressive engagement score of 983.4 and garnered a total of 4,369 reactions. The breakdown of reactions includes 3,334 (76.31%) Likes, 101 (2.31%) Love, 852 (19.50%) Haha, 31 (0.71%) Wow, 27 (0.62%) Sad, and 24 (0.55%) Angry reactions.
