With UP’s win, UAAP Season 86 makes the internet engaged – study
A recent social listening report conducted by Capstone-Intel revealed that UAAP Season 86 is now making a massive noise across social and non-social media platforms, adding that the recent game one win of the University of the Philippines Fighting Maroons has contributed to the positive social media presence of the tournament. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The University Athletic Association of the Philippines (UAAP) is in its 86th season, which runs from September 2023 to 2024. The University of the East (UE) is hosting the season with the theme “Fueling the Future.” Currently, the University of the Philippines secured the top rank in this year’s season after defeating the De La Salle University Archers. Following the triumph, the latest season of the UAAP is currently making headlines and rounds across social media. Will UP keep its momentum? Methodology Capstone-Intel Corp. examined the online presence of UAAP Season 86 in the country as a topic of discussion for one month, from November 1, 2023, to December 1, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the tournament. Facebook Performance Capstone-Intel found that the UAAP Season 86 garnered a 91,769.1 engagement score for its 2,859 total post count, which yielded over 466,060 total reaction count. When broken down, “Facebook love” accounts for 47.5 percent of the total reactions, with 221,336. Followed by “Facebook like” with 350,236 reactions (47.4 percent), “Facebook haha” with 13,941 (3 percent), “Facebook wow” with 5,500 (1.2 percent), “Facebook sad” with 3,911 (0.8 percent), and “Facebook angry” with 318 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users taking season 86 of the UAAP in a good presence. Online mentions Capstone-Intel likewise revealed that UAAP Season 86 received 95.5 percent positive mentions, and the remaining 4.5 percent were negative mentions. This means that the article mentions the brand was mostly angled positively. It is also worth noting that UAAP Season 86 received 81,659,198 social media reach, while its non-social media reach yielded over 3,623,838 non-social media reach. Top posts In terms of top posts, the top post for UAAP Season 86 was a social media post from the UP Men’s Basketball Team, encouraging fans to support UP in the next finals game, which received a 3,816.5 engagement score. This was followed by a Facebook post from Slam Philippines, which featured the score standing of DLSU’s Kevin Quiambao. This post yielded a total of 2,522.9 engagement score. The third most engaging post for UAAP Season 86 was a news report from One Sports featuring UP’s Francis, yielding a total engagement score of 1,321.6.
EDSA Carousel Gets Positive Sentiments Online
Since the launch of the EDSA Carousel in June 2020, the public’s response to the service has been diverse. In relation to this, Capstone-Intel Corporation conducted an analysis to assess the public’s perception of the service in terms of its convenience and reliability. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background EDSA Carousel, also known as the Epifanio de los Santos Avenue Carousel, is a unique transportation system in the Philippines. It is a dedicated bus lane that runs along the length of EDSA, one of the busiest and most congested highways in Metro Manila. The EDSA Carousel aims to provide a more efficient and reliable means of public transportation, while also reducing traffic congestion and promoting sustainable mobility in the city. The EDSA Carousel operates similarly to a tram system, with designated stops and dedicated lanes exclusively for buses. It utilizes a median busway, separating the buses from the regular lanes of traffic, allowing for faster and smoother travel. The system is complemented by modern bus stations equipped with comfortable waiting areas. Passengers can easily access the Carousel through designated pedestrian crossings and elevated walkways, ensuring convenient connectivity between the bus stations and nearby buildings or transportation hubs. The EDSA Carousel is also integrated with other modes of public transportation, such as the Metro Rail Transit (MRT) and other bus systems, providing seamless transfers for commuters. However, despite its numerous advantages, there have been complaints from individuals with disabilities and senior citizens with limited mobility regarding the accessibility of the EDSA Carousel. Some have expressed difficulties in accessing the stations and navigating through the system due to the lack of appropriate facilities for persons with disabilities (PWDs) or the elderly. The implementation of the EDSA Carousel has had a significant impact on improving the daily commute experience for thousands of Filipinos. With reduced travel times and improved reliability, it has become a preferred mode of transportation for many who previously relied on private cars or other modes of public transportation. The system has also helped alleviate traffic congestion along EDSA, as more people opt for the convenient and efficient public transportation offered by the Carousel. In the long run, the EDSA Carousel is expected to contribute to a more sustainable and environmentally-friendly transportation network in the Philippines, reducing carbon emissions and promoting a greener future for the country. Methodology The research was conducted by Capstone-Intel from November 28, 2022, to November 28, 2023. Throughout this study, the agency employed social listening tools to analyze publicly accessible Facebook pages for posts referencing the keyword “EDSA Carousel.” It is important to emphasize that no specific demographic information or personal data was gathered or monitored as part of this research. Reaction distribution From a cumulative count of 224,762 reaction posts, it was observed that 134,667 (59.92%) received Likes, 58,927 (26.22%) elicited Haha, 16,742 (7.44%) Love, 9,776 (4.35%) Sad, 3,101 (1.38%) Wow, and 1,549 (0.69%) generated Angry reactions. These findings indicate that when the Love and Like reactions on Facebook are combined, it reflects a positive response from the public. Top posts The keyword “EDSA Carousel” generated substantial engagement on Facebook pages belonging to news agencies and influential individuals. The post with the highest number of reactions came from Gadget Addict, receiving 18,722 (56.7%) Haha, 13,603 (41.32%) Like, 365 (1.10%) Love, 88 (0.27%) Wow, 77 (0.23%) Angry, and 63 (0.19%) Sad reactions. The second highest number of reactions was garnered by MMDA, with a total of 10,624. Specifically, it received 10,143 (95.47%) Likes, 354 (3.33%) Love, 70 (0.66%) Haha, 53 (%) Wow, 4 (0.49%) Angry, and 0 (0%) Sad reactions. The third highest number of reactions was observed on the Inday Sara Duterte page, where it received a total of 6,632 reactions. It obtained 4,371 (65.91%) Likes, 2,199 (33.16%) Love, 46 (69%) Wow, 15 (0.23%) Haha, 1 (0.01%) Angry, and 0 (0%) Sad reactions.
