Over 70% of Filipinos love ABS-CBN’s ‘Pasko Ang Pinakamagandang Kwento’ Station ID
A social listening report from Capstone-Intel Corporation revealed that 70.1 percent of Filipino social media users love the recently released station ID of ABS-CBN, indicating that the “Pasko Ang Pinakamagandang Kwento” symbolizes hope and togetherness. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background On Friday, ABS-CBN unveiled its newest Christmas Station ID, titled “Pasko ang Pinakamagandang Kwento.” This year’s Christmas station ID was written by Robert Labayen and Lawrence Arvin Sibug, with music by Kiko Salazar and Jonathan Manalo arranged by Theo Martel and Tommy Katigbak, while Jonathan Manalo headed the vocal arrangement and overall music production. Unlike the previous Christmas theme songs, this year’s station ID featured the halls of GMA and TV5 – ABS-CBN’s competing networks turned channels to air its shows following the shutdown of ABS-CBN. Methodology Capstone-Intel Corp. examined the online presence of ABS-CBN’s station ID in the country as a topic of discussion over the month, from November 4, 2023, to December 4, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the station ID. Facebook Performance Capstone-Intel found that ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” garnered a 177,729.2 engagement score for its 276 total post count, which yielded over 878,539 total reaction count. When broken down, “Facebook love” accounts for 70.1 percent of the total reactions, with 616,235. Followed by “Facebook like” with 237,201 reactions (27 percent), “Facebook haha” with 18,815 (2.1 percent), “Facebook wow” with 2,567 (0.3 percent), “Facebook angry” with 2,093 (0.2 percent), and “Facebook sad” with 1,629 reactions (0.2 percent). Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users supporting and loving the recently released Christmas station ID of ABS-CBN. Online mentions Capstone-Intel likewise revealed that ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” received 98.7 percent positive mentions, and the remaining 1.3 percent were negative mentions. This means that the article mentions that the brand was mostly angled positively. It is also worth noting that ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” received 8,670,545 social media reach, while its non-social media reach yielded over 135,828 non-social media reach. Top posts In terms of top posts, the top post for ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” was a Facebook post from ABS-CBN featuring the station ID itself, which received a 91,715.2 engagement score. This was followed by another news report from the Philippine Star, which reported the station ID. This post yielded a total of 12,152.2 engagement score. The third most engaging post for ABS-CBN’s “Pasko Ang Pinakamagandang Kwento” was a video from ABS-CBN News regarding the story of ABS-CBN’s station ID, yielding a total engagement score of 9,609.1.
Study Reveals: Lotto Wins People’s ‘Likes’
The power of the lotto or lottery cannot be misjudged. It has the ability to transform the lives of individuals overnight, turning dreams into reality. The allure of winning a substantial sum of money with just a small investment is what makes the lotto so appealing to millions of Filipinos. With the potential to provide financial freedom, the lotto holds great promise and excitement for those who participate. To assess public sentiment towards this form of gambling, Capstone-Intel Corporation conducted a comprehensive study. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Lotteries have been present in the country since as early as 1800. Lotto, short for lottery, is a popular form of gambling that has captivated people worldwide for centuries. It is a game in which participants purchase tickets and select a set of numbers in the hope of winning a substantial cash prize. The appeal of lotto lies in the excitement and anticipation it offers, as well as the potential to become an overnight millionaire. The allure of easy money and the possibility of a life-changing win are key factors that attract people to participate in this game of chance. One of the main reasons people are attracted to lotto is the dream of financial freedom. The idea that a small investment in a ticket could lead to a massive windfall is incredibly enticing. Many individuals see lotto to as a way to escape financial struggles, pay off debts, or fulfill lifelong dreams. The possibility of winning a substantial sum of money without having to put in much effort is undeniably appealing. Additionally, the simplicity and accessibility of lotto contribute to its popularity. The rules are straightforward, requiring participants to select a set of numbers and wait for the drawing to determine if they have won. Furthermore, lotto tickets are widely available, and often sold in the streets, inside subdivisions, supermarkets, and online platforms. The ease of participation and the low cost of entry make it accessible to a wide range of individuals, further fueling its appeal. Methodology The study was conducted by Capstone-Intel between November 28, 2022 and November 28, 2023. During this research, the agency utilized social listening tools to analyze publicly available Facebook pages for posts mentioning the term “Lotto.” It is important to note that no specific demographics or personal data were collected or tracked as part of this study. Reaction distribution From a cumulative count of 28,065,854 reaction posts, it was observed that 24,197,373 (86.22%) received Likes, 1,942,511 (6.92%) elicited Love reactions, 1,117,948 (3.98%) received Wow reactions, 710,260 (2.53%) provoked Haha reactions, 69,102 (0.25%) evoked Sad reactions, and 28,661 (0.11%) generated Angry reactions. Top posts The keyword “lotto” generated significant levels of engagement on Facebook pages belonging to news agencies and influential individuals. The post that received the most reactions was from the Inquirer Facebook page, with a total of 30,058 reactions. Among these reactions, 11,465 (38.14%) were Like, 10,892 (36.24%) were Wow, 4,703 (15.65%) were Haha, 2,917 (9.71%) were Love, 66 (0.22%) were Sad, and 15 (0.05%) were Angry. Following closely behind was a post from GMA News, which received a total of 158,282 reactions. Among these reactions, 87,218 were Likes, 39,453 were Wow, 29,779 were Love, 1,636 were Haha, 151 were Sad, and 45 were Angry. The third post, shared by ABS-CBN News, received a significant number of reactions, totaling 76,057. This post generated 33,864 (44.53%) expressions of astonishment, 28,575 (37.57%) instances of approval, 10,310 (13.55%) displays of affection, 2,599 (3.42%) instances of amusement, 639 (0.84%) expressions of sadness, and 70 (0.09%) instances of anger.
