‘Replacing Chef Chico’ gets high online support, reach – social listening report
A social listening report from Capstone-Intel Corporation revealed that the first Filipino Netflix original series, “Replacing Chef Chico,” has received overwhelming support online with less than a month of release in the country. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The show “Replacing Chef Chico” was produced by director Dan Villegas, assistant director Joi Bayan, and showrunner Antoinette Jadaone. It features Piolo Pascual, Alessandra de Rossi, and Sam Milby, three of the top personalities in the local entertainment scene. Replacing Chef Chico was created in collaboration with CS Studios and Project8 for Netflix. “Replacing Chico” was the first Philippine-produced Netflix original series that introduced Filipino cuisine to international audiences through this eight-episode series. Methodology Capstone-Intel examined the online presence of “Replacing Chef Chico” in the country as a topic of discussion since its premiere, from November 24, 2023, to December 6, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the show. Facebook Performance Capstone-Intel found that the “Replacing Chef Chico” garnered a 6,037.2 engagement score for its 182 total post count, which yielded over 35,118 total reaction count. When broken down, “Facebook love” accounts for 50.8 percent of the total reactions, with 18,393. Followed by “Facebook like” with 15,901 reactions (46.6 percent), “Facebook wow” with 284 (1.2 percent), “Facebook sad” with 292 (0.7 percent), “Facebook haha” with 226 (0.6 percent), and “Facebook angry” with 22 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users supporting the premiere and showing the film in the country. Online mentions Capstone-Intel likewise revealed that the series “Replacing Chef Chico” received 91.9 percent positive mentions, and the remaining 8.1 percent were negative mentions. This means that the article mentions the brand was mostly angled positively. It is also worth noting that “Replacing Chef Chico” received 10,438,729 social media reach, while its non-social media reach yielded over 3,321,789 non-social media reach. Top posts In terms of top posts, the top post for “Replacing Chef Chico” was a Facebook post from Catriona Gray, congratulating her fiance, which received a 1,817.4 engagement score. This was followed by a Facebook post from MIHCA Mandaluyong – Magsaysay Center for Hospitality and Culinary Arts Inc., which also featured Sam Milby, one of the lead stars of Replacing Chef Chico. This post yielded a total of 1,117.3 engagement score. The third most engaging post for “Replacing Chef Chico” was also a Facebook post from Rural Rising Philippines, yielding a total engagement score of 385.9.
Public Reacts Positively to ‘Rice’ with Over 1-M online ‘Likes’, ‘Love’
Rice holds great importance in the lives and culinary traditions of Filipinos. It serves as a staple food that is consumed regularly, and it features prominently in both savory meals and sweet desserts among the Filipino population. To gauge public sentiment towards rice, the Capstone-Intel Corporation undertook a comprehensive study on the subject. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Rice plays a significant role in the daily lives of people in Asian countries, serving as a staple food and an integral part of their cultural heritage. From China to Japan, Vietnam to India, Malaysia to Philippines, rice is a dietary cornerstone that has been cultivated and consumed for centuries. Its versatility and nutritional value have led to its widespread popularity and incorporation in various cuisines. Rice is not just a simple carbohydrate; it is a source of energy, protein, and essential vitamins and minerals. Its ability to adapt to different cooking methods and flavors, whether in savory dishes or sweet desserts, has made it a beloved ingredient in Asian cuisine. Among the Asian countries that hold a deep affection for rice, the Philippines stands out as one of the nations where rice is particularly cherished. Rice has become ingrained in the Filipino culture, and its consumption is deeply rooted in their traditions and customs. Filipinos have a strong emotional connection to rice, as it symbolizes abundance, unity, and shared meals with family and friends. It is no surprise that rice is present in almost every Filipino meal, serving as the foundation upon which other dishes are built. The Filipino love for rice is also demonstrated by the variety of rice-based dishes that are indigenous to the country, such as adobo rice, sinangag (garlic fried rice), and bibingka (rice cake). Rice, in all its forms, holds a special place in the hearts and palates of Filipinos, creating a bond that goes beyond mere sustenance. Methodology The Capstone-Intel study was conducted over a period of two months, from September 20, 2023 to November 20, 2023. The research agency employed social listening tools to analyze publicly available Facebook pages, specifically focusing on posts mentioning “Rice.” It is essential to emphasize that no specific demographic or personal information was collected or monitored as part of this study. Reaction distribution The Facebook post received a significant response, accumulating a total count of 2,226,095 reactions. These reactions can be further classified as follows: 1,307,687 (58.70%) Likes, 687,211 (30.90%) Love, 143,828 (6.50%) Haha, 65,282 (2.90%) Wow, 19,410 (0.90%) Sad, and 2,677 (0.10%) Angry. Top posts The keyword “Rice” generated noteworthy levels of engagement across various Facebook pages of news companies and influencers. Among these pages, the post from Brigada Batangas received the highest engagement score, accumulating 5,189 (42.60%) Love, 3,657 (30%) Likes, 3,326 (27.30%) Wow, 16 (0.10%) Haha, 3 (0.00%) Sad, and 2 (0.00%) Angry reactions. Following closely, the second post with a significant engagement score of 28,648.9 was shared by Animal Kingdom Foundation. This post received 12,111 (22.80%) Likes, 40,951 (77%) Love, 55 (0.10%) Haha, 40 (0.10%) Wow, 40 (0.10%) Sad, and 0 (0.00%) Angry reactions. Lastly, the third post belonging to Mang Inasal Philippines, achieved an engagement score of 11,813.6. This post garnered 3,419 (46.20%) Love, 2,936 (39.70%) Likes, 1010 (13.60%) Wow, 25 (0.30%) Haha, 11 (0.10%) Sad, and 0 (0.00%) Angry reactions.
