ABS-CBN Christmas Special gets 37 million social media reach – social listening report
A 14-day social listening study conducted by Capstone-Intel Corporation, which aims to understand the virality of ABS-CBN’s Christmas Special, said that the network’s recent Christmas special received a whopping 37,807,245 social media reach. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The ABS-CBN Christmas Special, which is renowned for its star-studded performances, unexpected appearances, and outstanding collaborations, is a staple of the holiday season and will always seem incomplete without it. With a full house of Kapamilya stars on Wednesday night, the ABS-CBN Christmas Special made its third-year return to the Araneta Coliseum. Since 2020, COVID-19 regulations have forced ABS-CBN to move its yearly Christmas special to Studio 10. Instead, they made a comeback to the Big Dome this year, bringing the network’s devoted audience some much-needed fun, joy, and holiday cheer. The celebration of ABS-CBN’s 70th anniversary and Christmas Special this year fall on the same day, which made it even more star-studded and packed with surprises. Methodology Capstone-Intel Corp. examined the online presence of ABS-CBN Christmas Special in the country as a topic of discussion over the past weeks, from December 1, 2023, to December 14, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the network’s Christmas special. Facebook Performance Capstone-Intel found that the ABS-CBN Christmas Special garnered a 299,231.4 engagement score for its 360 total post count, which yielded over 1,242,322 total reaction count. When broken down, “Facebook love” accounts for 66.7 percent of the total reactions, with 828,129. Followed by “Facebook like” with 343,752 reactions (27.7 percent), “Facebook haha” with 34,439 (2.8 percent), “Facebook wow” with 30,208 (2.4 percent), “Facebook sad” with 5,320 (0.4 percent), and “Facebook angry” with 477 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing off excessive support for the comeback of the ABS-CBN Christmas Special highlighting the star-studded performance at the dome. Online mentions Capstone-Intel likewise revealed that ABS-CBN Christmas Special received 87.2 percent positive mentions, and the remaining 12.8 percent were negative mentions. This means that the article mentions about ABS-CBN Christmas Special were mostly angled positively. It is also worth noting that ABS-CBN Christmas Special received 37,807,245 social media reach, while its non-social media reach yielded over 270,708 non-social media reach. The data suggests that the network’s Christmas Special has been more widely interacted upon on social media than on non-social media platforms. Top posts In terms of top posts, the top post for the ABS-CBN Christmas Special was a Facebook post from ABS-CBN, featuring the network’s station ID, which received a 91,715.2 engagement score. This was followed by another post from ABS-CBN News, which featured the former love team, Kathniel, who recently broke the internet after confirming their breakup, spotted performing together at the Christmas Special. This post yielded a total of 90,101.9 engagement score. The third most engaging post for Taylor Swift was a news post from Philippine Star, regarding the network’s station ID, yielding a total engagement score of 12,152.2.
Sentiments on Skyway: Facebook Users Express ‘Haha’, ‘Sad’ Emotions with Top Posts
Skyway is a groundbreaking infrastructure project that has revolutionized transportation in the Philippines. As society continues to embrace modern advancements in transportation, this highway has emerged as a critical driver for economic growth and improved quality of life for individuals. To assess public sentiment regarding the Skyway infrastructure, Capstone-Intel Corporation undertook a comprehensive study from November 28, 2022, to November 28, 2023. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Skyway is a remarkable infrastructure achievement, proudly standing as the first fully grade-separated highway in the Philippines. Serving as a testament to the country’s commitment to modern transportation systems, it has become a symbol of progress and innovation. Stretching across a staggering length of approximately 39.2 kilometers (24.4 mi), Skyway is not only an impressive feat of engineering but also one of the longest elevated highways in the world. The development of the Skyway infrastructure has significantly transformed the transportation landscape in the Philippines. It has introduced an enhanced and expedited mode of travel for commuters, particularly during high-traffic periods such as holidays. By eliminating the need for traffic lights and intersections through its innovative design, Skyway ensures a seamless flow of vehicles, significantly reducing congestion and travel time. This elevated highway not only offers convenience to motorists but also enhances safety, as it minimizes the likelihood of accidents caused by unexpected stops or sudden turns. With its well-maintained infrastructure and advanced technology, Skyway has become a beacon of reliability and effectiveness in the realm of transportation. Methodology The study was conducted between November 28, 2022 and November 28, 2023. By utilizing social listening tools, Capstone-Intel was able to capture a wide range of conversations and discussions happening on Facebook related to the topic of “Skyway.” In this study, there were no specific demographics or personal data that were tracked. Reaction distribution On Facebook, out of a total of 217,044 reactions, 116,302 (53.58%) were Likes, 33,917 (15.63%) were categorized as Love, 29,919 (13.78%) were Sad, 29,389 (13.54%) were Haha, 7,732 (3.56%) were Wow, and 785 (0.36%) were Angry reactions. Top posts The keyword “Skyway” garnered considerable engagement scores from various Facebook pages of news agencies and influencers. Among them, the Chuupaghetti’s page recorded an engagement score of 8,684.8, followed by ABS-CBN News with 7,998.8, and the Department of Transportation with 7,408.6. The post from Chuupaghetti Facebook page received a total of 6,671 (71.72%) Sad reactions, 1,451 (15.59%) Like reactions, 997 (10.72%) Wow reactions, 132 (1.42%) Angry reactions, and 51 (0.55%) Haha reactions. On the other hand, the post from ABS-CBN News generated 9,084 (36.39%) Haha reactions, 8,096 (32.43%) Like reactions, 5,738 (22.98%) Sad reactions, 1,804 (7.23%) Wow reactions, 241 (0.96%) Love reactions, and 110 (0.44%) Angry reactions. Lastly, the topic from the Department of Transportation gathered 3,900 (80.05%) Like reactions, 478 (9.81%) Love, 363 (7.45%) Haha reactions, 79 (1.62%) Wow reactions, 8 (0.16%) Angry reactions, 4 (0.08%) Sad reactions. It is noteworthy to mention that “Skyway” has garnered significant numbers of “Haha” and “Sad” reactions. The mention of “Skyway” in online posts often leads to discussions about the traffic situation or highway usage system. This term is commonly associated with the elevated roadways that provide a quicker and more efficient mode of transportation. The public’s reactions to posts about the “Skyway” can vary widely, as they are influenced by their own personal perceptions and experiences with this particular infrastructure. The interpretation of a “Sad” reaction may vary depending on the context of the post. In the case of mentioning the Skyway as a highway, it could imply a sense of concern or disappointment regarding the impact of this infrastructure on the environment or on the overall urban landscape. Understanding the underlying motivations behind a sad reaction can provide valuable insights into the sentiments and opinions of the online community surrounding a particular topic. Meanwhile, when individuals respond to a serious post, for example, with a “Haha” reaction, it can be viewed as a signal that they do not take the matter at hand seriously. In some cases, individuals may use it as a coping mechanism to cope with difficult or uncomfortable topics.
