AAA 2023 gets 28M reach in PH; Melai among top trending artists – social listening report
A social listening report from Capstone-Intel Corporation revealed that the recently held 8th Asia Artist Awards 2023 has received over 28 million social media reach in the Philippines, with Filipino artist Melai Cantiveros-Francisco topping the stories for her humorous lines during the ceremony. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background On December 14, 2023, the 8th edition of the Asia Artist Awards, sponsored by Star News, was held at the Philippine Arena in Bulacan, Philippines. Artists Jang Won-young, Sung Han-bin, and Kang Daniel served as the ceremony’s hosts. Weverse in South Korea, Hulu in Japan, and Lazada in the Philippines all carried the live show. The ceremony, which honored accomplishments in music, cinema, television, and online content creation, brought together a number of K-pop and K-drama stars at the Philippine Arena, together with many artists from Japan, China, and the Philippines. Philippine-based Korean entertainer Ryan Bang was given the privilege of serving as the red-carpet’s host. During the event, Filipino comedienne Melai Cantiveros trended online after her amusing encounters made the awarding ceremony even more promising and a trending topic. Methodology Capstone-Intel Corp. examined the online presence of the 8th Asia Artist Awards 2023 in the country as a topic of discussion over the past week, from December 13, 2023, to December 20, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the awarding ceremony. Facebook Performance Capstone-Intel found that the 8th Asia Artist Awards 2023 garnered a 368,237.8 engagement score for its 1,709 total post count, which yielded over 2,078,330 total reaction count. When broken down, “Facebook love” accounts for 62.4 percent of the total reactions, with 1,296,157. Followed by “Facebook like” with 473,110 reactions (22.8 percent), “Facebook haha” with 288,634 (13.9 percent), “Facebook wow” with 13,041 (0.6 percent), “Facebook sad” with 6,890 (0.3 percent), and “Facebook angry” with 499 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing off excessive support to the 8th Asia Artist Awards 2023– highlighting the significant number of Filipino fans who have been streaming on Facebook to support their idols who attended the event. Online mentions Capstone-Intel likewise revealed that the 8th Asia Artist Awards 2023 received 98.7 percent positive mentions, and the remaining 1.3 percent were negative mentions. This means that the article mentions that the 8th Asia Artist Awards 2023 were mostly angled positively. It is also worth noting that the 8th Asia Artist Awards 2023 received 28,703,221 social media reach, while its non-social media reach yielded over 4,352,507 non-social media reach. Top posts In terms of top posts, the top post for the 8th Asia Artist Awards 2023 was a Facebook post from Philippine Concerts, featuring a number of South Korean superstars who joined the awards ceremony, which received a 24,874.0 engagement score. This was followed by another Facebook post from Darla Sauler, which featured Melai Cantiveros-Francisco’s acceptance speech. This post yielded a total of 16,838.1 engagement score. The third most engaging post for the 8th Asia Artists Awards 2023 was another Facebook post from KCC Mall of Gen San, regarding Melai’s funny interactions during the awarding ceremony, yielding a total engagement score of 12,781.1.
The ‘Commute’ Craze: Online Users React with More ‘Haha’ to Top Posts
Commuting in the Philippines is a widespread concern that affects individuals on a daily basis. The arduous task of navigating through congested roads, overcrowded public transportation, and unpredictable traffic conditions has become a major challenge for Filipinos. Recognizing the significance of this issue, Capstone-Intel Corporation conducted an in-depth analysis to understand the sentiments of the Filipino population towards commuting. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Commuting is a daily challenge faced by many Filipinos, particularly those who are part of the workforce. The Philippines, with its growing population and infrastructure constraints, has seen an increase in the number of individuals relying on public transportation to get to work. This situation has led to overcrowded buses and trains, long waiting times, and unpredictable travel durations. As a result, commuting has become a source of stress and frustration for many workers, impacting their overall well-being and productivity. Also, another obstacle faced by Filipino commuters is the issue of heavy traffic. The major cities in the country, such as Manila, are notorious for their congested roads and long travel times. Commuters often find themselves spending hours stuck in traffic, which not only wastes valuable time but also adds to the frustration and stress of their daily routine. Furthermore, the lack of efficient transportation systems in some areas of the country exacerbates the commuting difficulties. Rural areas, in particular, often have limited access to public transportation options, forcing workers to resort to alternative means of commuting, such as tricycles or motorcycles. These modes of transportation are not only less comfortable, but also pose safety risks. The lack of proper infrastructure, such as well-maintained roads and proper signaling systems, further compounds the challenges faced by commuters. Consequently, individuals are forced to endure longer travel times and harsher conditions, making their daily commute an arduous and exhausting experience. Methodology The study was carried out between November 28, 2022 and November 28, 2023, with the objective of gauging public sentiment online regarding commuting. Capstone-Intel employed its social listening tools to analyze publicly accessible Facebook pages for posts related to the keyword “commute.” It is important to note that no specific demographic information or personal data were collected or monitored during this study. Reaction distribution On the Facebook platform, an analysis of the data reveals that out of a total of 1,089,359 reactions, 489,583 (44.90%) were categorized as Like, 275,260 (25.30%) as Haha, 264,462 (24.30%) as Love, 37,049 (3.40%) as Wow, 20,856 (1.90%) as Sad, and 2,149 (0.20%) as Angry reactions. Top posts The keyword “commute” received significant engagement scores across multiple Facebook pages of news agencies and influencers. The Philippine Star led with an engagement score of 30,388.7, followed by Hi Baby with 28,523.5, and Just Luis with 8,750.6. The post from the Philippine Star’s Facebook page received a total of 66,951 (63%) Haha reactions, 23,356 (21.80%) Wow reactions, 14,409 (13.50%) Like reactions, 2,077 (1.90%) Love reactions, 108 (0.10%) Sad reactions, and 6 (0.00%) Angry reactions. The subsequent post by Hi Baby generated 6,659 (66.20%) Love reactions, 3,352 (33.30%) Like reactions, 25 (0%) Haha reactions, 11 (0.10%) Sad reactions, 10 (0.10%) Wow reactions, and 1 (0.00%) Angry reaction. Lastly, Just Luis’ post received 32,288 (98.60%) Haha reactions, 396 (%) Like reactions, 49 (0.10%) Love reactions, 22 (0.10%) Wow reactions, 11 (0.00%) Sad reactions, and 1 (0.00%) Angry reaction. The dominance of Haha reactions can be observed in the top posts. In the previous social intelligence report it provides an analysis of the possible implications of the Facebook Haha reaction. The “Haha” reaction provides users with a convenient and efficient means of expressing amusement without the need for commenting or typing out a response. This was particularly evident in the reactions to the Philippine Star’s post, which highlighted a graduate student who opted to save money by commuting via plane instead of renting accommodation due to the distance of the educational program’s location. It is worth noting, however, that the “Haha” reaction can also be utilized to convey sarcasm or insult while still appearing to agree with the content. This was evident in the response to Just Luis’s post, which featured a drawing of an individual expressing hunger due to the long commute to the office but choosing to resist the temptation to eat the packed food.
