Capstone-Intel Research Unwrapped: Top 10 trending keywords in the Philippines
A social listening report from Capstone-Intel Corporation revealed that religiously motivated keywords are mostly being searched for by Filipino social media users online, with Christmas-related keywords adding to the roster of keywords. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. As the holidays fast approach, here are some of the trending keywords Filipino social media users are searching based on the research data collected by Capstone-Intel. Keyword Engagement Score Online Mass 208,694.0 Catholic 182,579.0 Quiapo Church 167,719.0 Nazareno 2024 167,666.0 Advent 166,257.0 Blessed Virgin Mary 165,907.0 Katoliko 165,865.0 Minor Basilica and National Shrine of Jesus Nazareno 165,701.0 Ave Maria 164,859.0 Advent 2023 160,469.0 According to Capstone-Intel, the volume of these trending keywords being searched for online indicates how Filipinos maximize the use of social media to strengthen their faith “These keywords have been consistent in the list of the daily trending, it shows how religious Filipinos are, utilizing their means to bolster their beliefs,” Capstone-Intel said. “These searches made by Filipinos are mostly to look for live masses and probably build up their faith through social media. It reveals that even though Filipinos are active online, they do not neglect their faith but they are now seeing these online masses as significant and more accessible to prosper their faith despite not going to churches physically,” it added. Capstone-Intel likewise said that the surge of the COVID-19 pandemic greatly contributed to the number of these engagement scores, emphasizing that the absence of physical masses due to the restrictions imposed by the Philippine government to ensure the containment of the virus made Filipinos and other religious leaders use online platforms in order to continue organizing masses. Although religious keywords have been topping the list of trending keywords in the country even before the pandemic, this shows that the advent of social media has been crucial enough to be relatable to the religious community as well.
‘13th month pay’ receives loud online ‘haha’
The 13th month pay is highly anticipated by employees each year as it represents a significant resource allocation or savings opportunity. Over a period of six months, Capstone-Intel Corporation conducted an analysis on the perception of Filipinos regarding this benefit. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The 13th month pay is a mandatory benefit provided to employees. The law regarding this benefit was established through Presidential Decree No. 851, which was signed into law on December 16, 1975, by President Ferdinand Marcos. This decree ensures that every employee in the country receives an extra month’s salary, regardless of their position or employment status. The purpose of the 13th month pay is to give employees a financial boost during the holiday season and to recognize their hard work and contributions to the company. The calculation of the 13th month pay is relatively straightforward. It is equivalent to 1/12 of the total basic salary earned by an employee within a calendar year. This includes all salary components, such as basic pay, fixed allowances, and regular monetary benefits. However, it excludes overtime pay, night differential, and other similar additional compensation. The 13th month pay must be paid to employees no later than December 24th of each year, allowing them to have the funds for their holiday expenses and celebrations. It is important for employers to be aware of this legal requirement and to fulfill their obligations to their employees promptly. Methodology The study was conducted from June 22, 2023 to December 22, 2023. The research agency used its social listening tools to analyze publicly accessible Facebook pages for posts related to the keyword “13th month pay.” In this study, there’s no specific demographic information or personal data were collected or monitored during this study. Reaction distribution From Facebook, it was recorded that out of 701,281 reactions, 402,472 (57.4%) are Haha reactions, 190,650 (27.2%) Likes, 87,741 (12.5%) Love, 12,120 (1.7%) Wow, 6,018 (0.9%) Sad, and 2,280 (0.3%) Angry reactions. Top posts The following information presents the high engagement scores gathered from the Facebook pages of influencers and news agencies. According to the ABS-CBN News post, it received a total of 35,555 Facebook reactions, with 57.50% (20,447) being Haha, 25.91% (9,212) Likes, 10.82% (3,848) Wow, 5.05% (1,797) Love, 0.67% (239) Sad, and 0.03% (12) Angry reactions. The post with the highest reactions, amounting to 17,112, was from Kami.com.ph. It received 15,346 (89.68%) Haha, 1,554 (9.08%) Likes, 73 (0.43%) Wow, 66 (0.38%) Love, 66 (0.38%) Sad, and 7 (0.04%) Angry reactions. The third post was from CFO PESO SENSE which generated a total of 11,761 reactions, consisting of 5,179 (5.05%) Likes, 5,070 (43.10%) Haha, 1,409 (11.98%) Love, 45 (0.38%) Wow, 44 (0.37%) Sad, and 14 (0.12%) Angry reactions. The Facebook ‘haha’ reaction has become a popular way for users to express their amusement or lightheartedness towards a post. This reaction is often used to indicate that something is funny or not to be taken too seriously. Users may employ the ‘haha’ reaction when they find a post humorous, entertaining, or when they simply want to show their appreciation for the lighter side of things. Also, the ‘haha’ reaction can also be interpreted as a form of sarcasm. Users may choose to use this reaction to express a sarcastic tone towards a post or comment that they find ironic, hypocritical, or in jest. An example of this is the ABS-CBN News post. even though the employees have not yet received their 13th month pay, numerous financial obligations have already amassed. Unfortunately, this situation has been met with ridicule from the public.
Commuter Safety and Protection Convenor says drivers’ refusal to cooperate in PUV modernization is ‘hostage-taking’
As the government pushes for the full-scale implementation of the Public Utility Vehicle Modernization Program, a notable fraction of jeepney drivers still refuse to consolidate and their defiance, which compromises the overall welfare of commuters, is tantamount to “hostage-taking.” This was the direct statement of the National Center for Commuter Safety and Protection, Inc. Convenor Elvira Medina in a media forum held by Capstone-Intel Corporation about the current state of transportation in the country. The nationwide survey of Capstone-Intel which aimed to explore public perception on transportation in the Philippines, revealed that the majority of Filipinos “approve” of the initiative with over 70% positive sentiments online. The survey also showed that the jeepney still remains to be among the most commonly used modes of transport across the country. Medina supported the accuracy of Capstone-Intel’s survey as it aligns with the latest statistics saying over 70% of jeepneys have already consolidated but about 30% still have not. The survey was also timely because of the transport strike last December 14-15 in protest of the jeepney modernization program. Medina slammed those who refuse to partake in the modernization for putting commuters in discomfort. “What I’ve been telling the press before and even now, what these people are doing is that they are blackmailing the government and using commuters as hostages. ‘Hindi kami lalabas, kawawa ang commuters ninyo.’ Hindi ba hostage taking ‘yon?” she said. Consequently, distress among commuters affects the economy as a whole, said Medina. “They refuse to ply the commuters which are mostly people who are working. It’s the commuters that deliver the goods, the products and the services that are being used by the country’s economy and the people who are preparing themselves to be the next employees or generators of the economy and these are the students. So dalawang sectors ‘yung kanilang tina-target and this is definitely against the law,” she said. Medina also pointed out the boundary system, or the scheme engaging drivers to drive jeepney units of owners or operators for an arranged unit use fee, has to see its end. “Boundary system is an evil in the system. That is one of the things that the government wants to address – make the drivers know they are owners because they are cooperatives. Sila na ‘yung mag-ma-mayari in the long run but it is the cooperative’s responsibility to make sure that all their amortizations are paid,” she said. Old jeepneys are ‘rolling coffins’ Over and above other issues about jeepney modernization, commuter safety and security are the primal concern for the strong push of the initiative. This is because old, traditional jeepneys offer little to no safety to commuters given their antiquated design and functionality. Medina said most jeepneys have life spans of over fifty years already and this poses serious risks to the lives and safety of commuters. “None of them have handbrakes and most of the seats are not welded and the body. So I’ve been asking those who interviewed me in the press, are you going to allow your children to take a ride in a vehicle that has no handbrake or the seats are not welded. Will you take the chance?” Medina said. Medina resolutely described old-type jeepneys as “rolling coffins. They are all putting our lives in danger,” she added. Capstone-Intel’s Chief of Public Affairs Atty. Nic Conti supported the issue of safety and believes that the government should score a solution balancing the Filipino traditional transport with local and international mass transport standards. “Bakit po mahalaga ang kaligtasan ng pasahero? Tao po sila at sila po ang dahilan kung bakit may negosyong ganito? Part of the modernization is actually installing additional safety measures like an anti-lock braking system, speed limiter, etc.,” he said. “At importante po na makita natin na ‘yung modernization ay balansehin ‘yung very iconic and traditional yung way of transport natin yung jeepney parang na-identify na po ang mga Pilipino sa jeepney. Still, we have to align and upgrade our transport pagdating po sa standards hindi lang po local but international standards at that,” he added. **** To know more about the data, please click here. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
