Taylor Swift’s Popularity Soars in PH as Fans Show Their Love, Support – study
Taylor Swift is widely regarded as one of the most esteemed singer-songwriters globally, with a considerable fan base even extending to the Philippines. Her every action elicits fervent responses from her devoted followers. To gauge her popularity and the public’s perception of her, Capstone-Intel Corporation conducted an analysis. Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Taylor Swift is an internationally renowned singer-songwriter who has captivated millions of fans with her heartfelt lyrics and catchy melodies. Swift, whose real name is Taylor Alison Swift, was born on December 13, 1989, in Reading, Pennsylvania. She began her musical journey at a young age, learning to play the guitar and writing her own songs. Swift’s talent and dedication quickly caught the attention of the music industry, leading to her signing with Big Machine Records at the age of 15. Throughout her career, Taylor Swift has won numerous awards, including 11 Grammy Awards (and 42 Grammy nominations). She is known for her catchy pop-infused country music, which has evolved over the years to incorporate elements of pop and synth-pop. Swift’s ability to connect with her audience through her heartfelt and relatable lyrics has endeared her to millions of fans around the world. In addition to her musical achievements, Swift is also a philanthropist and activist. She has used her platform to advocate for various causes, including education, disaster relief, and gender equality. Swift has often been praised for her generosity and willingness to lend her voice and resources to those in need. Swift’s immense popularity spans across the globe, and these are various compelling reasons that contribute to her widespread appeal. Methodology The analysis conducted from November 28, 2022 to November 28, 2023 focused on the keyword “Taylor Swift” and utilized publicly available Facebook data from the Philippines. A research agency employed its social listening tools to analyze publicly accessible Facebook pages. It is important to note that no specific demographic information or personal data was collected or monitored during this study. Reaction distribution The following analysis pertains to the keyword “Taylor Swift” and is based on publicly available Facebook data from the Philippines. The total count of reactions for this keyword is 30,613,948, comprised of 15,049,147 (49.20%) Love, 10,578,344 (34.60%) Likes, 3,569,839 (11.70%) Haha, 496,404 (1.60%) Wow, 908,286 (3.00%) Sad, and 12,213 (0.10%) Angry reactions. Top post The top three most engaging stories contain posts related to Taylor Swift from Facebook pages of influencers and news agencies. From the post of Inquirer.net, that inform Taylor Swift has reportedly broken up with her boyfriend Joe Alwyn has received 113,191 (81.70%) Sad, 12,859 (9.30%) Like, 10,928 (7.90%) Wow, 691 (0.50%) Haha, 533 (0.40%) Love, and 293 (0.20%) Angry reactions. The highest post was shared by Christian Antolin and it revolves around a comedic perspective on Swift’s decision not to perform a concert in the Philippines. This post has received overwhelmingly positive feedback, with 405527 (98.3%) Haha, 5,783 (1.40%) Likes, 961 (0.20%) Love, 189 (0.00%) Wow, 114 (0.00%) Sad, and 12 (0.00%) Angry. The third highest post was from Philippine Star discussed the breakup of Swift with her boyfriend. It garnered a total of 120,273 (88.20%) Sad reactions, 12,237 (9.00%) Likes, 2,353 (1.70%) Wow reactions, 770 (0.60%) Haha reactions, 446 (0.30%) Love reactions, and 274 (0.20%) Angry reactions.
Mentions that make Filipinos’ ‘Simbang Gabi’ a popular topic online
As a Catholic-majority nation, “Simbang Gabi” is one of the highlights of the longest Christmas celebration in the country. Not only does it signify the start of the holidays in the country, but it is also a symbol of birth and a time to bond with their families through attending these masses. Simbang Gabi is a series of devotional masses held for nine days leading up to Christmas Eve. It is practiced in most countries that are practicing Roman Catholicism. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Facebook Performance In a social listening report, Capstone-Intel revealed that in terms of Facebook Performance, Simbang Gabi recorded a total of 362,265.0 engagement score for its 6,756 posts, which yielded over 1,491,761 total reaction count. When broken down, “Facebook love” accounts for 42.9 percent of the total reactions, with 640,218. Followed by “Facebook like” with 521,992 reactions (42.1 percent), “Facebook haha” with 310,084 (20.8 percent), “Facebook sad” with 16,786 (1.1 percent), “Facebook wow” with 1,806 (0.1 percent), and “Facebook angry” with 875 reactions. Looking at the data from a seven-day study, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users posting positive stories about Simbang Gabi, with a bunch of “Facebook haha” reactions for Simbang Gabi-related memes. Check out some of the Simbang Gabi stories if you are eager to know what made the Simbang Gabi more amusing and worth talking about: A Reddit post emerged as one of the most popular mentions for Simbang Gabi, citing a story from an anonymous blog user, who’s currently looking for a sponsor for her confirmation. While this may be a usual cry for help, one thing that made it more interesting is, that she’s looking for a confirmation sponsor in order for her to attend the Simbang Gabi and receive the Holy host. https://www.reddit.com/r/FilipinoCatholics/comments/18ivh72/i_havent_found_any_sponsor_for_my_confirmation/ The next popular mention of Simbang Gabi highlights a story from TikTok. The user, known as “A Man Full of Bad Ideas” fictionally talks about the horror side of Simbang Gabi. This story trended online as it tapped into various realities of human lives. https://www.tiktok.com/@amanfullofbadideas/video/7314738947731492102 Meanwhile, a podcast from Feast Radio which talks about rejection, became one of the top podcasts for Simbang Gabi, discussing rejection on the first day of Simbang Gabi. This story narrated how God can “change the course of your rejection to nothing but His divine redirection.” https://soundcloud.com/feastradio/you-are-worthy-of-his-blessings-o-come-simbang-gabi-day-1 These mentions, which gained over 92.9 positive mentions, led the topic to receive over 40,889,282 social media reach and 3,101,690 non-social media reach. Top Posts (Facebook-concentrated) In terms of top posts, the top post for Simbang Gabi was a Facebook post from Hogwarts Memes, featuring a meme that talks about attending masses, which received a 15,949.9 engagement score. This was followed by another post from 100% Katolikong Pinoy, which featured a call from the religious group to pray for good health during “Simbang Gabi.” This post yielded a total of 13,411.1 engagement score. The third most engaging post for Simbang Gabi was a reel from celebrity influencer Alex Gonzaga dancing to the tune of a popular Christmas song, yielding a total engagement score of 8,754.7.
