Amid issues, SMNI faces hilarious social media presence – social listening report
A recent social listening report from Capstone-Intel Corporation revealed that for the past 30 days, SMNI’s social media presence has drawn negative criticisms with laughing reactions added up to the concerning social media presence of the embattled media agency. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Sonshine Media Network International (SMNI) filed an appeal with the Court of Appeals (CA) to overturn the National Telecommunications Commission’s (NTC) 30-day suspension order against the network for allegedly breaking its franchise rules. However, the case was dismissed. The 14th Division of the CA rejected the petition for certiorari and mandamus with the request for a temporary restraining order and/or preliminary injunction lodged by Swara Sug Media Corp., which conducts business and broadcasts under the moniker SMNI, through its counsels led by Rolex Suplico. This is in accordance with a five-page resolution promulgated on January 4, Thursday, but the decision was only made public on Sunday, January 7. Methodology Capstone-Intel Corp. examined the online presence of SMNI in the country as a topic of discussion over the month, from December 9, 2023, to January 8, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the media agency at the height of its controversy. Facebook Performance Capstone-Intel found that SMNI garnered a 64,679.0 engagement score for its 2,218 total post count, which yielded over 259,318 total reaction count. When broken down, “Facebook like” accounts for 55.1 percent of the total reactions, with 142,803. Followed by “Facebook haha” with 72,813 reactions (28.1 percent), “Facebook love” with 35,540 (13.7 percent), “Facebook angry” with 3,933 (1.5 percent), “Facebook wow” with 3,221 (1.2 percent), and “Facebook angry” with 1,008 reactions (0.4 percent). Looking at the data, the majority of “Facebook like” and “Facebook haha” reactions can be attributed to the agency’s integrity to several Filipino social media users, emphasizing that this can be seen as something to be alarmed by the media agency for them to evaluate their social media presence. Online mentions Capstone-Intel likewise revealed that SMNI received 86 percent negative mentions, and the remaining 14 percent were positive mentions. This means that the article mentions about SMNI were mostly angled negatively adding that most of these article mentions talked about the media agency’s unethical journalistic practices and the issues surrounding its appeal to the court. It is also worth noting that SMNI received 74,942,788 social media reach, while its non-social media reach yielded over 5,378,442 non-social media reach. Top posts In terms of top posts, the top post for SMNI was a Facebook post from vlogger Rendon Labador discussing the 30-day suspension of SMNI, which received a 2,445.2 engagement score. This was followed by another post from the Labador, which also narrated the tale of the embattled SMNI. This post yielded a total of 2,427.5 engagement score. The third most engaging post for SMNI was a news post from Manila Bulletin, regarding SMNI paying broadcaster Jay Sonza P1 million a month “for his expertise,” yielding a total engagement score of 2,019.4.
