Liza Soberano’s Hollywood debut gets 127M reach in PH
A social listening report from Capstone-Intel Corporation revealed that Liza Soberano’s debut in Hollywood as Taffy garnered 127,849,190 social media reach in the country – emphasizing the pride given by the actress in the country as a result of her appearance at the horror comedy film Lisa Frankenstein. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background After a year-long anticipation, Liza Soberano’s introduction to Hollywood is now a reality. In the whimsical horror-romance film set in 1989, titled “Lisa Frankenstein,” directed by Zelda Williams and penned by the Oscar-winning Diablo Cody, the Filipino actress takes on the role of Taffy. Taffy is portrayed as the sociable and popular but unaware stepsister of the main character, Lisa Swallows (played by Kathryn Newton). Following the tragic loss of her mother and the hasty remarriage of her father Dale (Joe Chrest) to Taffy’s mother Janet (Carla Gugino), Lisa enlists Taffy’s assistance as she attempts to adjust to her new family, school, and life. Methodology Capstone-Intel Corp. examined the online presence of Liza Soberano in the country as a topic of discussion for over a month, from January 8 to February 7, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the actress. Facebook Performance Capstone-Intel found that “Liza Soberano” garnered a 148,911.3 engagement score for its 777 total post count, which yielded over 963,690 total reaction count. The bulk of the engagement score and total post count were all attributed to her appearance at the Lisa Frankenstein which heightened her social media presence across the country. When broken down, “Facebook love” accounts for 55.1 percent of the total reactions, with 31,335. Followed by “Facebook like” with 341,527 reactions (35.4 percent), “Facebook wow” with 66,743 (6.9 percent), “Facebook sad” with 14,107 (1.5 percent), “Facebook haha” with 10,169 (1.1 percent), and “Facebook angry” with 401 reactions. Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing excessive support for Liza Soberano. Online mentions Capstone-Intel likewise revealed that “Liza Soberano” received 89.3 percent positive mentions, and the remaining 10.7 percent were negative mentions. This means that the article mentions about the international superstar were mostly angled positively, but the negative mentions are also worth understanding as the numbers discuss the rumored breakup of Soberano to her long-time on-screen love team Enrique Gil. On the other hand, It is also worth noting that Liza Soberano received 127,849,190 social media reach, while its non-social media reach yielded over 3,487,840 non-social media reach. Top posts In terms of top posts, Liza Soberano was more widely discussed on X (27.6 percent mentions) and News (23.9) than on Facebook (20.5). On Facebook, the majority of top posts for Liza Soberano were linking her to breakup rumors with Enrique Gil, garnering a 33,257.4 engagement score. However, these claims were refuted by Enrique Gil himself.
