PBA rose to 179M reach on socmed, fans expressed over 84% positive reax
A social listening report from Capstone-Intel Corporation revealed that the Philippine Basketball Association was well-received by social media users following the championship tourney that was won by San Miguel beermen on Wednesday, February 14, 2024. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background The PBA Season 48 Commissioner’s Cup was won by the San Miguel Beermen on Wednesday night as they overcame the Magnolia Chicken Timplados Hotshots 104-102 in the fourth quarter of Game 6. With less than five minutes remaining and behind 95-86, the Beermen resorted to Chris Ross, Jericho Cruz, and CJ Perez, who together launched a 17-4 run to take a 103-99 lead with 48 seconds remaining. The Beermen took a firm lead as Ross finished the run with a 3-pointer from the right corner. Methodology Capstone-Intel Corp. examined the online presence of PBA in the country as a topic of discussion for over a month, from January 16 to February 15, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the superstar. Facebook Performance Capstone-Intel found that “PBA garnered a 358,281.8 engagement score for its 2,061 total post count, which yielded over 2,409,911 total reaction count. The bulk of the engagement score and total post count were all attributed to the championship being posted by supporters and other influencers, which heightened her social media presence across the country. When broken down, “Facebook like” accounts for 68.1 percent of the total reactions, with 1,640,200. Followed by “Facebook love” with 592,513 reactions (24.6 percent), “Facebook haha” with 150,781 (6.3 percent), “Facebook wow” with 13,064 (0.5 percent), “Facebook sad” with 10,096 (0.4 percent), and “Facebook angry” with 3,260 reactions. Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing excessive support for PBA– highlighting the artist’s undying significance to the industry. Online mentions Capstone-Intel likewise revealed that “PBA” received 84.8 percent positive mentions, and the remaining 15.2 percent were negative mentions. This means that the article mentions about the league were mostly angled positively. On the other hand, It is also worth noting that PBA received 179,088,106 social media reach, while its non-social media reach yielded over 16,508,379 non-social media reach. Top posts In terms of top posts, the top post for PBA was a Facebook post from One Sports posting a video of Calvin Abueva hugging San Miguel coach Jorge Gallent. This story received a 15,195.1 engagement score. The rest of the top posts for PBA were Facebook posts from supporters celebrating the win of San Miguel.
