Survey: 6 out of 10 Filipinos talk, worry about ‘heart attack’ online following Jaclyn Jose’s death
A social listening report from Capstone-Intel revealed that 6 out of 10 Filipino social media users or 63.1 percent of Filipinos online talk about “myocardial infarction” or heart attack across different social and non-social media platforms in the country following the untimely passing of award-winning actress Jaclyn Jose. Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency. Background Myocardial infarction, often referred to as a heart attack, occurs when the blood flow to a part of the heart is blocked, usually by a blood clot. This blockage deprives the heart muscle of oxygen, leading to damage or death of the affected heart tissue. The medical emergency became a hot topic online following the sudden passing of the award-winning actress Jaclyn Jose. Jaclyn Jose is a Filipina actress in the Philippines. Born on March 16, 1964, her full name is Mary Jane Santa Ana Guck. Jaclyn Jose has had a successful career in the entertainment industry, appearing in numerous films and television shows. One notable achievement in her career was winning the Best Actress award at the Cannes Film Festival in 2016 for her role in the film “Ma’ Rosa.” This recognition made her the first Filipino to win the Best Actress award at Cannes. Recently, the actress has made headlines following reports of her untimely passing. On Monday, Andi Eigenmann confirmed that Jose passed away on March 2 due to a myocardial infarction. She was 60. Methodology Capstone-Intel Corp. examined the online presence of “myocardial infarction” in the country as a topic of discussion from March 2 to March 11, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the medical emergency. Facebook Performance Capstone-Intel found that the “myocardial infarction” garnered a 48,662.6 engagement score for its 126 total post count, which yielded over 349,179 total reaction count. The bulk of the engagement score and total post count about “myocardial infarction” were all attributed to the untimely demise of Jaclyn Jose and some users posting about “myocardial infarction” to give awareness to the public, which heightened the social media presence of the topic across the country. When broken down, “Facebook sad” accounts for 60.4 percent of the total reactions, with 210,801. Followed by “Facebook like” with 114,688 reactions (32.8 percent), “Facebook love” with 23,090 (6.6 percent), “Facebook wow” with 387 (0.1 percent), “Facebook haha” with 165, and “Facebook angry” with 48 reactions. Looking at the data, the majority of “Facebook sad” reactions are attributed to Filipino social media users condoling the sudden death of the award-winning actress and the impacts of heart attack or “myocardial infarction” among Filipinos as reflected on the top posts being discussed online by social media users. Online mentions Capstone-Intel likewise revealed that “myocardial infarction” received 53.4 percent negative mentions, and the remaining 46.6 percent were positive mentions. This means that the article mentions about “myocardial infarction” was mostly angled negatively – focusing solely on the negative implications of myocardial infarction. On the other hand, It is also worth noting that the topic received 6,547,168 social media reach, while its non-social media reach yielded over 9,966,826 non-social media reach. Topics discussed for ‘myocardial infarction’ Over the duration of the study, Capstone-Intel found that the following topics are discussed under “myocardial infarction”: Healthcare tech innovation – 7.9 percent share of voice Heart attack insights – 7.4 percent share of voice Myocardial infarction care – 2.4 percent share of voice Share of voice refers to the comparison of the detected topic sizes, including the bulk of mentions belonging to these topics. This data shows that under the topic “myocardial infarction,” some of the social media users talk about innovating the healthcare technology about the topic including insights and appropriate healthcare methods for handling myocardial infarction during the duration of the study following the death of the actress. Sources of top posts In terms of top posts, 42.2 percent of mentions for “myocardial infarction” came from news. This was followed by the web with 25.2 percent, and blogs with 12.2 percent topic mentions. The analysis of the data indicates an overriding focus on myocardial infarction within the news media, particularly attributed to its association with the passing of Jaclyn Jose. This event served as a trigger for increased discussions on web platforms, where subsequent discourse was centered on the medical aspects of myocardial infarction, with an overarching aim to raise awareness and mitigate its incidence rates.
