Noontime shows are undoubtedly a staple in every Filipino household, especially when lunchtime hits. The original Eat Bulaga first aired back in 1979,yet it has continued to air on different networks throughout the years to where it is now. Likewise, It’s Showtime has persevered since 2009 and remains unmoved from its position as a noontime staple in the Kapamilya network. Though many shows tend to switch and end, these have become a true hallmark to the type of entertainment the Filipinos enjoy.
Having been running for decades, there are some things we don’t see a noontime show without, such as engaging games, interactions with audiences both within the studio and outside of it, and the presence of charismatic hosts that reel in attention. New people might join the crew, and new segments might be switched for something else, but the core of it remains unchanged for the most part. Who could ever forget the iconic Pinoy Henyo segment in the original Eat Bulaga, or the highly trending Aldub bit that reeled a lot of viewers in?
According to gathered data from Capstone-Intel regarding trending keywords in the first half of July, E.A.T. and It’s Showtime remain highly watched by their audiences. Even with the issue of Tito, Vic, and Joey—fondly called TVJ—transferring networks with a show under a new name and the fight for who gets to keep the iconic “Eat Bulaga” title, the airing of E.A.T. on TV5 was a highly celebrated one. There might be a reason why many viewers shifted channels with TVJ, and were hence titled “legit dabarkads,” and it had something to do with the nearly 44 years of Eat Bulaga’s history. According to findings from Capstone-Intel, “tvjontv5” was highly trending back on July 2, along with other similar keywords in support of Tito, Vic, and Joey, such as “legitdabarkads”, “lunchtimesayatv5”, and “tvjmediaquest” among others. Data gathered found that this trend would continue from July 1 to July 15, ending with Noontime Shows being the second most popular category online, which can perhaps be owed to the big waves left by the switching of networks along with the loyal viewers of said shows.
In this category, keyword engagements pertaining to E.A.T. far outnumbered those from It’s Showtime, their totals equaling up to 11,674,317 and 2,397,656 engagement scores, respectively. E.A.T., the product of Tito, Vic, and Joey moving stations and taking their “original dabarkads” with them, has retained most of its popularity even to this day as a staple that grew up with its audience through the years, and there is perhaps no better place to measure this than online engagements. Social media has been flooding with related hashtags to generate more awareness and engagement, which is a tactic often used by It’s Showtime. Through monitoring the engagements centered around these keywords, it would be easy to determine the standing of a program in contrast to its competitors, leading to better brand awareness. Planning ahead requires data to know what to plan ahead for, leading to the drafting of specialized plans centered on social media. What’s more, it’s easier to keep track that way to figure out which platform is best for a program, and which demographic interacts more often to tailor itself accordingly. This is something Capstone-Intel, a private research agency, can provide for its clients, with its ability to gather, monitor, and access relevant information across different platforms according to a company’s needs.
In this way, one can distinguish that “tvjontv5” is the top trending keyword overall, and also for anything E.A.T.-related, while “itsshowtime” is the one with the most engagement for It’s Showtime. Opportunities to utilize and take advantage of what is trending are always available, so all that’s left to do is seize the means to make it happen. Capstone-Intel’s information gathering and other capabilities are devoted to helping its clients achieve this end. To find out more about Capstone-Intel and what it can do for your company, visit its official website at: https://www.capstone-intel.com/.
