Noontime and Primetime Teleseryes dominate the Top Trending Topics of the latter half of July (July 16 to 31) with a total engagement score of 11,444,848.00. As the popularity of Filipino series continues to grow, we will likely see even more high-quality Filipino series being produced in the years to come. There are so many refreshing changes from the traditional soapy dramas that Filipino series are known for, which shows beyond doubt the relevance of a social listening analysis by research agency Capstone-Intel.
Capstone-Intel Corporation, a research organization dedicated to obtaining insights and actionable intelligence outputs from data, gives an overview of the hot issues online based on the top trend findings from the communication campaigns and consulting firm BluePrint.PH. Based on the engagement score, which is determined by a formula that multiplies the number of comments and reactions by 0.1 and the number of shares, the following findings are rated. Here is a rundown of the trending TV series in the Philippines based on Capstone-Intel’s social listening tool:
GMA Network’s ‘Abot Kamay na Pangarap’ is currently in the lead of the top trending in the category of teleseryes with a 9,789,702 total engagement score. First aired in September 2022, it is considered the first medical drama in the Philippines and is led by well-known actresses Carmina Villaroel as Lyneth, Richard Yap as Doc RJ, and Jillian Ward as Doc Analyn. The most notable and related keywords are ‘abotkamaynapangarap’ with an engagement score of 3,579,237, ‘aknpstarsofthenight’ with 431,079, and ‘aknpep275’ with 427,485.
‘The Seed of Love’ secures the second-highest engagement score of Filipino soap operas with a total of 455,127.00. Beginning in May 2023, the program introduces viewers to a new and fresh perspective on building a new family structure called in-vitro fertilization. The plot depicts the tale of love and revenge with eminent GMA artists starring Glaiza De Castro as Eileen, Mike Tan as Bobby, and Valerie Concepcion as Alexa.
Bagging the third spot is also GMA Network’s newest teleserye, ‘Royal Blood’ with an engagement score of 454,088. It follows the story of a rich and complicated family and unearthing secrets, first aired on Philippine television just last month. This murder mystery family drama stars Dingdong Dantes as Napoy, Sienna Stevens as Lizzie, Tirso Cruz III as Gustavo, Megan Young as Diana, and other known GMA actors.
Aside from teleseryes, the TV news magazine broadcast ‘Kapuso Mo, Jessica Soho’ has the fourth-highest engagement score with a total of 315,246.00. It continues to be watched by the Filipino family. Moreover, it is still considered the most-watched news and public affairs program in the country. The program’s various segments feature socio-cultural stories, current issues, lifestyle trends, and more. It also features the real lives and circumstances of individuals and families in the Filipino community.
Fifth in the list of Trending Teleseryes is ‘Magandang Dilag’ with a total engagement score of 279,697. The GMA Network series started airing on June 26, 2023, with the cast starring Binibining Pilipinas 2022 1st Runner-Up Herlene Budol as Gigi, and leading actors Benjamin Alves as Eric and Rob Gomez as Jared. Other trending keywords related to the drama series are ‘magandangdilag’ with an engagement score of 197,672, ‘mdbangungotnigigi’ with 29,663, ‘mdinvested’ with 29,589, and ‘mdadmitordeny’ with 22,773.
‘FPJ’s Batang Quiapo’ secures the sixth spot in the list with 108,713 total engagement scores. ABS-CBN’s action-comedy drama adaptation of one of Fernando Poe Jr.’s (FPJ) projects trends once again after its pilot episode was released on February 13, 2023. The teleserye is packed with a star-studded cast with Coco Martin as Tanggol, Lovi Poe as Mokang, Charo Santos as Tindeng, and Christopher De Leon as Ramon, among many others.
Following in seventh is the ABS-CBN Revenge Drama ‘Dirty Linen’ with a total engagement score of 22,251. Starting January 23, 2023, the series airs on several channels such as Kapamilya Channel, A2Z, TV5, iWantTFC, and Kapamilya Online Live on ABS-CBN Entertainment’s YouTube channel and Facebook page. The never-before-seen drama stars artists such as Janine Gutierrez as Alexa, Zanjoe Marudo as Aidan, Joel Torre as Rolando, Jennica Garcia as Lala, Tessie Tomas as Cielo, Angel Aquino as Feliz.
The ABS-CBN and TV5 collaboration ‘Pira-Pirasong Paraiso’ with an engagement score of 20,024 bags the eighth spot. After its pilot episode airing on July 25, 2023, the teleserye’s engagement remains promising with its theme of following the delves into the pursuit of long-lost sisters to discover one another. Starring in this series are actresses Loisa Andalio as Baby/Aimee, Charlie Dizon as Diana, Alexa Ilacad as Angela, and Elisse Joson as Hilary. Other actors are KD Estrada as Vlad, Ronnie Alonte as Jonaf, and Joseph Marco as Josef.
TV series are a popular form of entertainment in the Philippines because they offer a variety of themes, genres, and storylines that appeal to people of all ages like stories about family, drama, revenge, and love. Some of the most popular Filipino TV series include Abot Kamay na Pangarap, Seed of Love, Royal Blood, and even Kapuso Mo, Jessica Soho. These series have all been running for the past couple of years and months, and have consistently high ratings as they were also the top trending topics for the first half of July. They also provide a way for Filipinos to connect with each other and share their common experiences. It is likely that TV series will continue to be a popular form of entertainment in the Philippines for many years to come. The popularity of Filipino-produced TV series will continue to feature relatable stories and characters. There are always a wide variety of options to use and profit from what is popular, so all that is needed to do is capture the essential tools to make it happen. Capstone-Intel is committed to assisting its clients in achieving this goal through the information-gathering process and other capabilities. For more information on Capstone-Intel and what it can do for your business, click here: https://www.capstone-intel.com/.
