Considering the observance of National Heroes Day in the country, Capstone-Intel Corporation conducted an analysis to determine if Filipinos have been discussing it on publicly accessible online platforms between August 16, 2022 and August 16, 2023.
National Heroes Day is a day of great significance for any nation. It is a day that is dedicated to honoring the brave men and women who have made significant contributions to the growth and development of their country.
In accordance with Act No. 3827, the last Sunday in August is designated as a day to honor our heroes, and this led to the first statewide commemoration in 1931. As per the legislation of Republic Act No. 9492 signed by President Gloria Macapagal Arroyo, the date of the holiday was revised in 2007 to be observed on the last Monday of August.
In 1995, a year prior to the centennial of the Philippine Revolution during the presidency of Fidel V. Ramos, the government recognized nine distinguished Filipinos as part of the pantheon of the Philippine independence movement. These heroes include Jose Rizal, Andres Bonifacio, Emilio Aguinaldo, Apolinario Mabini, Marcelo Del Pilar, Sultan Dipatuan Kudarat, Juan Luna, Melchora Aquino, and Gabriela Silang. However, there are numerous other heroes worthy of recognition for their invaluable role in shaping our nation’s history. These include overseas Filipino workers, teachers, health workers, and other notable figures who have demonstrated exceptional dedication and selflessness in their respective fields.
To conduct an analysis of public discourse surrounding National Heroes Day, publicly available Facebook data from the Philippines were utilized. No personal data or demographic information was collected. The keywords “Bayaning Pinoy,” “Bayani,” and “Araw ng mga Bayani” were identified for the analysis. A scan was conducted that identified 10 posts related to “Bayaning Pinoy.” These posts garnered a total of 149 comments and were shared 56 times, for a combined reaction count of 505. The engagement score for these posts was calculated to be 121.40. On average, the number of posts per day was found to be 0.027.
On the specified date, a comprehensive scan yielded 17,001 instances for “Bayani.” These instances were accompanied by 454,166 comments, 448,904 shares, 4,734,696 reactions, and an engagement score of 967,790.20. The average number of posts per day was calculated to be 47.
Similarly, the scan identified 1,445 posts for “Araw ng Bayani.” These posts received 30,372 comments, 31,187 shares, and 380,560 reactions. The engagement score for these posts was computed as 41,994. On average, four posts were made per day.
Public Sentiments
For the keyword “Bayaning Pinoy,” out of the 505 reactions, 72.9% were classified as “likes”, 26.5% as “love”, and only 0.4% as “angry”.
Regarding the keyword “Bayani”, out of the 4,734,696 recorded reactions, 54.1% were classified as “like”, 32.1% as love, 8.3% as “haha”, 4.3% as “sad”, 1.1% as “wow”, and 0.1% as “angry”.
For “Araw ng mga Bayani,” out of the total of 380,560 responses, 56% were in the form of “likes”, 37.7% expressed “love”, 6% showed “haha”, and 0.1% exhibited a “wow.”
Primary Sources
For “Bayaning Pinoy,” the Facebook page of Cebu Pacific Air has achieved an engagement score of 92.89999. Meanwhile, the Facebook page of Konsehal Ting Niefes obtained 12.2, and News5 garnered 8.1.
On the other hand, for the keyword “Bayani,” the Facebook page of Malaya Business Insight scored 0.2 in terms of engagement. Additionally, the Facebook pages of Lalawigan ng Laguna and DILG VII obtained a score of 0.2 for this keyword.
For “Araw ng mga Bayani” keyword, the Facebook page of Bongbong Marcos achieved an engagement score of 11312.8. The Facebook page of DepEd obtained an engagement score of 4555.7, while Kami.com.ph achieved a score of 3541.
Word cloud
Word clouds are graphical depictions of word frequency in which words that occur more frequently in a source material are given more prominence.
Regarding the keyword “Bayaning Pinoy,” it is evident that the highlighted words are “bayaning,” “Pinoy,” “heroes,” “national,” “lahat,” and “kumakayod.” For the keyword “Bayani,” the word cloud consists of “makabagong,” “bayani,” “pagpupugay,” and “libingan.”
As for the keyword “Araw ng mga Bayani,” the most prominent words are “bayani,” “katapangan,” “makabagong,” “maligayang,” and “pagpupugay.”
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