The Department of Education (DepEd) has been one of the most crucial government agencies in the country. Not only does it ensure that educational institutions are equipped with quality instruction management, but they are also in charge of disseminating policies that help schools improve their way of teaching and honing the youth.
In line with this, Capstone-Intel conducted an examination of DepEd’s online performance in order to evaluate the visibility of the education department on social media, particularly on Facebook.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Methodology
From July 1, 2023 to August 14, 2023, Capstone-Intel utilized its advanced social media data analytic tools in order to gather and analyze all publicly accessible information from Facebook users in the country. Data revealed that there was a total of 6,845 posts related to DepEd with 107,098 comments, shared 252,365 times, a reaction count of 753,191, and an engagement score of 338.393.9.
It also added that the users have provided a cumulative total of 753,191 reactions on Facebook, which was used as a parameter to measure their sentiment toward the education department. These reactions consist of 46.1 percent of Facebook Likes, 34.8 percent of Facebook Loves, 16.0 percent of Facebook Haha, and 1.6 percent of Facebook Wow.
This suggests that the audiences are, for the most part, responding to the information with responses that can be classified as “neutral.”
Top posts for DepEd
On the other hand, Capstone-Intel also found out that even though DepEd reached a significantly high engagement score, its Facebook page only reported a single top post during the duration of the study. The most engaging post from DepEd Philippines, which is about the department’s advisory on the opening of classes for the school year 2023-2024, garnered a total of 47,488.2 engagement scores. This was followed by a blog post from “Utoy Potato” which received a total of 29,472.6 engagement scores about a hacked DepEd page.
Raffy Tulfo in Action came in third with a 26,244.3 engagement score, which tackled the prohibition of “class contributions” among students in public schools. The fourth and fifth spots are for GMA News, which collected an engagement score of 7,335.3 and 7,275.4 for its stories about the implementation of the K-to-10 curriculum, respectively.
Top sources for DepEd
Meanwhile, Capstone-Intel reported that GMA News topped the list of sources for DepEd with an engagement score of 377.7 while the DepEd Bukidnon page came next with a 152.4 engagement score. At the same time, INQUIRER.net placed third in the list of top sources for DepEd after recording a 148.6 engagement score.
This data only demonstrated that social media users are still getting the bulk of the information they would like to know about the education department from news sites rather than the Facebook pages of DepEd and its attached schools.
