Filipino K-pop fans are still on a high after the back-to-back electrifying performances of South Korean girl group Twice during their recently held sold-out Ready To Be concerts in the Philippines. Leaving fans awestruck, the internet broke out once more when the nine-girl group rocked the Philippine Arena on September 30 and October 1, 2023.
As with all other K-pop acts, the high volume of reactions was credited to their loyal legions of fans who display such unique love for their idols, playing a huge role in their success and continued online supremacy.
This was found out in a study conducted by Capstone-Intel Corporation on the performance of keywords related to the K-pop girl group from September 29 until October 3.
Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Methodology
Capstone-Intel utilized its customized social listening tools in order to gather data across all publicly available posts on social media from September 29 until October 3 in order to identify the sentiments of users about the topic.
Facebook performance
In terms of post count, the topics “Twice,” “Ready To Be” and “Ready To Be in Bulacan” yielded 831, 109, and 2,978 posts respectively. This directly translates to individual total engagement scores of 2,978,933 (Twice), 168,972.1 (Ready To Be) and 215,048 (Ready To Be in Bulacan).
Breaking these into specifics, “Twice” alone got 31,529 comments, 32,360 social volume, and 128,937 shares, with an overall total of 1,468,438 reaction counts.
Meanwhile, “Ready To Be” got 57,817 comments, 60,795 social volume, 96,141 shares, for a total reaction count of 670,494.
Lastly, “Ready To Be in Bulacan” made 7,248 comment count, 7,357 social volume, and 24,217 shares, for a total reaction count of 215,048.
The following is a breakdown of the reactions relating to Twice and keywords related to their group and their Philippine concert leg.
Interpreting the reaction distribution, the overwhelming “like” and “love” reactions mean Facebook users have positive sentiments for both Jungkook and SB19.
Note that according to the standards for scanning, the emotions “Like” and “Love” are considered positive, “Haha” and “Wow” are considered neutral, and “Sad” and “Angry” are deemed negative.
Twice
| Total Engagement | Percentage | |
| Like | 210,370 | 12.58% |
| Love / Heart | 934,879 | 48.24% |
| Laugh | 162,284 | 0.14% |
| Wow | 5,189 | 0.22% |
| Sad | 155,463 | 38.80% |
| Angry | 253 | 0.02% |
Ready To Be
| Total engagement | Percentage | |
| Like | 167,142 | 24.99% |
| Love / Heart | 399,346 | 59.56% |
| Laugh | 2,343 | 0.35% |
| Wow | 4,285 | 0.64% |
| Sad | 96,856 | 14.45% |
| Angry | 122 | 0.02 |
Ready To Be in Bulacan
| Total engagement | Percentage | |
| Like | 215,048 | 14.33% |
| Love / Heart | 27,051 | 63.66% |
| Laugh | 103,740 | 11.05% |
| Wow | 307 | 0.35% |
| Sad | 463 | 10.59% |
| Angry | 44 | 0.02% |
Top posts
Capstone-Intel also revealed that member Chaeyoung’s absence in Ready To Be concerts in Bulacan was among the stories that yielded the most engaging news reports tallying a total of 2,507.02 engagement scores. It was followed by member Jihyo’s bikini photos becoming viral with an engagement yield of 1,828.7.
Top sources of discussion
In addition, news holds the highest number of discussions or posts that mention the keywords “Twice,” “Ready To Be” and “Ready To Be in Bulacan.” The overwhelming internet buzz about pop icons, specifically Korean performers only shows Filipinos’ love for pop icons which makes them newsworthy.
