It seems Filipino pageant fans are still on high following the recently concluded Miss Grand international pageant held in Vietnam on October 25, 2023.
Even though the country’s bet in the competition failed to enter the finals, she won the hearts of many Filipinos. However, this is not the case for the pageant’s owner, Nawat Itsaragrisil.
In a recent social media listening study conducted by Capstone-Intel Corporation, it said that most Filipino fans poked fun at the pageant’s owner, having recorded a total of 72.2 percent laughing reactions, claiming that Nawat is being “unprofessional” after disclosing how De Moura failed to enter the finals competition.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
Nikki de Moura, the representative from the Philippines, had an early exit in the Miss Grand International pageant, which took place in Ho Chi Minh City, Vietnam, on Wednesday, October 25, 2023.
During the coronation event hosted at the Phú Tho Indoor Stadium, Nikki was unable to secure a position among the Top 20 contestants.
Amid the height of the competition, a TikTok live by the pageant’s owner, Nawat Itsaragrisil claimed that De Moura was being “unprofessional” during the competition. Nawat cited De Moura’s unprofessionalism as the primary reason why the latter failed to clinch a spot in the pageant.
In July, Nikki won the title of Miss Grand Philippines 2023. The Miss Grand International Crown remains elusive in the country, with only Nicole Cordoves and Samantha Bernardo clinching the first runner-up, the highest placement the Philippines has won in the competition since its inception.
Methodology
Capstone-Intel conducted a one-month backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the issue. The agency utilized its customized social listening tools in order to gather data across all publicly available posts on social media from October 7 to November 6 in order to identify the sentiments of users about the topic.
Here’s how Nawat became a laughing stock online:
Facebook Performance
Capstone-Intel revealed in its social listening report that posts related to Nawat climbed up to 116 and had an engagement score of 15,766.8. These posts received a total of 103,464 Facebook reactions, with “Facebook haha” leading the roster with 74,661 (72.2 percent), followed by “Facebook like” with 18,187 reactions (17.6 percent), “Facebook angry” with 6,319 reactions, “Facebook love” with 1,866 (1.8 percent), “Facebook sad” with 1,279, and “Facebook wow” with 1,152.
These data can be seen as a manifestation of how Filipino pageant fans took the alleged “unprofessionalism” of the owner, considering that Nawat disclosed a very confidential take against the country’s bet.
More negative mentions
On the other hand, Capstone-Intel also found that over 92 percent of mentions related to Nawat are 92 percent negative, and only 8 percent are positive. This also suggests that social media users are not receptive to what Nawat aired online.
Top posts, more ‘haha’
In terms of top posts, Nawat’s statement, as published by the pageant fan page “Pageant Talk,” garnered the top post across the duration of the study, receiving a total of 3,298.5 engagement scores. This story says that Nawat said to Filipino pageant fans, “Mabuhay! I’m sorry for tonight. Next year you’re going to win.”
The next top post for the MGI’s owner narrates the owner’s controversial post that reveals the reason for De Moura’s early exit from the competition. This story received a 2,229.2 engagement score.
The third most engaging post for the pageant owner was a news report from ABS-CBN News, which talked about Nawat’s clapback to Miss Universe Philippines Mary Jean Lastimosa, whose interview with an influencer went viral after her interview with a transgender beauty queen who asserted that Miss Grand International is the “worst pageant” in the Philippines. Nawat threatened Lastimosa that the latter is no longer welcome to attend MGI events in the future. This report received a 659.5 engagement score.
