The Miss Grand International title remains elusive to the Philippines as the country’s bet for the competition, Nikki de Moura, failed to enter the Top 20 semi-finalists. As the country faces this defeat, especially pageant fans, a recent study from Capstone-Intel Corporation showed that despite failing to enter the semifinal round of the competition, Nikki de Moura received several positive reactions and online mentions, showing Filipinos’ support for de Moura.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
Nikki de Moura, the representative from the Philippines, had an early exit in the Miss Grand International pageant, which took place in Ho Chi Minh City, Vietnam, on Wednesday, October 25, 2023.
During the coronation event hosted at the Phú Tho Indoor Stadium, Nikki was unable to secure a position among the Top 20 contestants.
In July, Nikki won the title of Miss Grand Philippines 2023. The Miss Grand International Crown remains elusive in the country, with only Nicole Cordoves and Samantha Bernardo clinching the first runner-up, the highest placement the Philippines has won in the competition.
Methodology
Capstone-Intel conducted a one-month backtracking of posts across social and non-social media platforms in order to determine how Filipinos reacted to the issue. The agency utilized its customized social listening tools to gather data across all publicly available posts on social media from September 26 to October 26 in order to identify the sentiments of users about the topic.
Facebook Performance
Capstone-Intel data revealed that Nikki de Moura garnered a total of 1,461,628 reactions out of all the 901 total post counts related to her. Breaking down the data, love reactions took over the majority of reactions with 802,328 (54.9 percent), followed by like reactions with 591,341 (40.5 percent). The third highest reaction were sad, with 45,860 (3.1 percent). Wow reactions with 13,105 (0.9 percent), and haha reactions with 8,622 (0.6 percent).
Online mention analysis
The data also showed that during the duration of the study, a total of 85 positive mentions were recorded for de Moura across social and non-social media platforms, which means that even though the candidate failed to enter the semifinal competition, she was highly and positively received by audiences. These mentions led to a total of 12 million social media reach and 2.2 non-social media reach, according to Capstone-Intel.
Meanwhile, news agencies remain the top influencers for de Moura, with ABS-CBN News getting a voice share of 17.83 percent, influencing over 2.1 million audiences. This was followed by INQUIRER.net, with 14.44 percent voice share, which influenced 1.7 million audiences.
Top posts
On the other hand, Capstone-Intel also emphasized that a teaser video from Pageant Talk became the top post for De Moura during the duration of the study, highlighting a total of 9,453.6 engagement scores and 3,654 shares. This was followed by a news report from ABS-CBN News about her early exit from the competition, adding that the crown remains elusive to the Philippines. This story received an engagement score of 8,801.3 and a 5,389 share count. The third most engaging story for de Moura was from another pageant fan page, Pageanthology 101, which features the colorful national costume of De Moura, which accumulated a total of 6,873.3 engagement score and 1,546 share count.
