A social listening study conducted by Capstone-Intel Corporation revealed that the popular noontime show “It’s Showtime” has become a trending topic across social media space during the agency’s recently concluded one-day backtracking of its online presence, adding that the show’s hashtag “#ShowtimeFlexKo” provided a very entertaining presence across social and non-social media platforms.
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Background
ABS-CBN Entertainment produces the noontime variety show It’s Showtime in the Philippines. On October 24, 2009, it made its debut with Vhong Navarro, Anne Curtis, Kim Atienza, Jugs Jugueta, Teddy Corpuz, and Vice Ganda serving as its hosts. The network aired the noontime show up until it was shut down on May 5, 2020.
The channels it currently airs on are A2Z, GTV on the GMA Network, Jeepney TV, Kapamilya Channel, and free-to-air television channels.
Recently, the show has made rounds online. In a comical incident on the November 23 broadcast of “It’s Showtime,” a contestant confused the noontime show for a previous ABS-CBN show that had aired in the same time slot.
Methodology
Capstone-Intel Corp. examined Showtime’s “#ShowtimeFlexKo” online presence for one day, from November 23, 2023, to November 24, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the said hashtag over the past 24 hours.
Facebook Performance
Capstone-Intel found that the hashtag “#ShowtimeFlexKo” garnered a 30,826.4 engagement score for its 29 total post count, which yielded over 270,533 total reaction count. When broken down, “Facebook haha” accounts for the majority of the reactions, with 94 percent of the total reactions, with 254,291. Followed by “Facebook like” with 10,016 reactions (3.7 percent), “Facebook love” with 6,013 (2.2 percent), “Facebook wow” with 187 (0.1 percent), “Facebook angry” with 14 reactions, and “Facebook sad” with 12 reactions.
Looking at the data, the majority of “Facebook haha” reactions can be attributed to Filipino audiences being entertained by the day’s episode.
Online mentions
Capstone-Intel likewise revealed that “#ShowtimeFlexKo” got 86 percent positive mentions, and the remaining 14 percent were negative mentions. It is also worth noting that “#ShowtimeFlexKo” received 28 million social media reach overnight.
This means that for the past 24 hours, the online presence of the hashtag “#ShowtimeFlexKo” has been significantly evident and high, fueling a prolonged trending spot online.
Top posts
The top post for the hashtag “#ShowtimeFlexKo” was a meme from Kapamilya Online World discussing a comical incident on the November 23 broadcast of “It’s Showtime,” where a contestant confused the noontime show for a previous ABS-CBN show that had aired in the same time slot, Wowowee, receiving a 20,933.3 engagement score. This was followed by another meme from Kapamilya Online World featuring another contestant from the episode. This post yielded a total of 7,247.3 engagement score.
The third most engaging post for the “#ShowtimeFlexKo” was a video from “It’s Showtime,” which highlights the contestant’s confusion with “Its Showtime” and “Wowowee,” yielding a total of 746.7 engagement score.
Looking at the top post and the engagement it translated, it can be emphasized that the memes were produced for the episode. Mainly, mistakenly labeling “It’s Showtime” as “Wowowee” was the preceding reason as to how it garnered thousands of traction on Facebook.
