Video games for most people, if not all, serve as a great way for people to escape the harsh realities of life, or at least the problems that they are currently facing. These games may stem from something such as an assassin trying to save the world or even a 10-year-old catching and taming different monsters to fight other monsters. However, it is hard to ignore the classics—those video games that started it all. Amongs these influential titles is the iconic Super Mario Bros. In this analysis, Capstone-Intel Corporation explores the enduring reputation of Super Mario Bros. within online communities.
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Background
Super Mario Bros. is a seminal video game that was developed and published by Nintendo. It was released in 1985 for the Nintendo Entertainment System (NES) and quickly became a cultural phenomenon. The game follows the adventures of the Italian plumber Mario and his brother Luigi as they traverse the Mushroom Kingdom in order to rescue Princess Peach from the villainous Bowser. Super Mario Bros. is credited with revolutionizing the platforming genre and setting the standard for future video games.
The history of Super Mario Bros. dates back to the early 1980s when Nintendo’s president, Hiroshi Yamauchi, wanted to create a game that would showcase the capabilities of the newly released NES console. He gave the task to a young designer named Shigeru Miyamoto, who developed the concept of a plumber named Mario navigating through a series of levels filled with obstacles and enemies. Miyamoto drew inspiration from his childhood experiences exploring the countryside and caves near his home in Japan. He also incorporated elements from his previous game, Donkey Kong, such as the jumping mechanics and the character of Mario.
Super Mario Bros. was released in Japan in September 1985 and quickly gained popularity due to its innovative gameplay, vibrant graphics, and catchy soundtrack. It was later released in North America and Europe, where it achieved even greater success. The game’s success led to the creation of a franchise that has spawned numerous sequels, spin-offs, and merchandise. Super Mario Bros. is often regarded as one of the greatest video games of all time and has left a lasting impact on the gaming industry as a whole.
Methodology
From November 28, 2022 to November 28, 2023 Capstone-Intel utilized its social listening tools in order to scan publicly available Facebook accounts for their posts that mention “Super Mario Bros.” It should be noted that there were no specific demographics or personal data that were tracked.
Facebook performance
According to the data obtained from Facebook, the engagement score for the keyword “Super Mario Bros.” was recorded as 19,194.3. This score was derived from a total of 1,448 posts, 8,722 comments, and 10,726 shares. Additionally, it has received a total of 75,961 reactions. A breakdown of the 75,961 reactions reveals that 48,491 (63.80%) were Likes, 24,259 (31.90%) were Love reactions, 1,099 (1.40%) were Haha reactions, 2,016 (2.70%) were Wow reactions, 61 (0.10%) were Sad reactions, and 35 (0.00%) were Angry reactions.
Dominant reaction, top stories
The top story that involved Super Mario Bros. was posted by Ry-Spirit Art on Facebook, wherein they posted their fanart on social media about the beloved franchise. This post was able to garner 5,890 (69.5 percent) Like reactions, 2,543 (30 percent) Love reactions, 27 (0.3 percent) Haha reactions, 9 (0.1 percent) Wow reactions, 2 (0.1) Sad reactions, and 1 (0.1 percent) Angry reaction. This led to an engagement score of 2,516.6
The second highest engagement comes from the official McDonald’s Facebook page. In this post, they are advertising the Super Mario Bros. happy meal toys. This post was able to garner 822 (50.2 percent) Like reactions, 646 (39.5 percent) Love reactions, 4 (0.2 percent) Haha reactions, and 165 (10.10 percent) Wow reactions. This was able to reach an engagement score of 723.6.
Finally, the third highest top story is from the Facebook page of KCC Mall of Marbel, specifically the showing times of the Super Mario Bros Movie. It was able to gather 62 (32.5 percent) Like reactions, 127 (66.5 percent) Love reactions, and 2 (1 percent) Wow reactions.
