A recent social listening report conducted by Capstone-Intel revealed that UAAP Season 86 is now making a massive noise across social and non-social media platforms, adding that the recent game one win of the University of the Philippines Fighting Maroons has contributed to the positive social media presence of the tournament.
Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
The University Athletic Association of the Philippines (UAAP) is in its 86th season, which runs from September 2023 to 2024. The University of the East (UE) is hosting the season with the theme “Fueling the Future.”
Currently, the University of the Philippines secured the top rank in this year’s season after defeating the De La Salle University Archers.
Following the triumph, the latest season of the UAAP is currently making headlines and rounds across social media. Will UP keep its momentum?
Methodology
Capstone-Intel Corp. examined the online presence of UAAP Season 86 in the country as a topic of discussion for one month, from November 1, 2023, to December 1, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the tournament.
Facebook Performance
Capstone-Intel found that the UAAP Season 86 garnered a 91,769.1 engagement score for its 2,859 total post count, which yielded over 466,060 total reaction count. When broken down, “Facebook love” accounts for 47.5 percent of the total reactions, with 221,336. Followed by “Facebook like” with 350,236 reactions (47.4 percent), “Facebook haha” with 13,941 (3 percent), “Facebook wow” with 5,500 (1.2 percent), “Facebook sad” with 3,911 (0.8 percent), and “Facebook angry” with 318 reactions.
Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users taking season 86 of the UAAP in a good presence.
Online mentions
Capstone-Intel likewise revealed that UAAP Season 86 received 95.5 percent positive mentions, and the remaining 4.5 percent were negative mentions. This means that the article mentions the brand was mostly angled positively. It is also worth noting that UAAP Season 86 received 81,659,198 social media reach, while its non-social media reach yielded over 3,623,838 non-social media reach.
Top posts
In terms of top posts, the top post for UAAP Season 86 was a social media post from the UP Men’s Basketball Team, encouraging fans to support UP in the next finals game, which received a 3,816.5 engagement score.
This was followed by a Facebook post from Slam Philippines, which featured the score standing of DLSU’s Kevin Quiambao. This post yielded a total of 2,522.9 engagement score.
The third most engaging post for UAAP Season 86 was a news report from One Sports featuring UP’s Francis, yielding a total engagement score of 1,321.6.
