The love for movies is deeply ingrained in the hearts of Filipinos. From the early days of silent films to the modern era of streaming platforms, Filipinos have always been avid moviegoers and enthusiasts. With the rise of digital technology and the accessibility of movie streaming platforms, such as Disney+ and HBO Max, the Filipino audience now has an even wider range of options to satisfy their cinematic cravings. To ascertain which of these platforms is preferred by the general public, a comprehensive study was conducted by Capstone-Intel Corporation.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
HBO Max is a popular movie streaming service that offers a vast library of movies, TV shows, and original content. Launched in May 27, 2020, HBO Max quickly gained recognition as a premier destination for entertainment enthusiasts. As a streaming platform, HBO Max provides users with the ability to stream movies and TV shows directly to their devices, eliminating the need for physical media or traditional cable TV subscriptions.
With HBO Max, subscribers have access to a wide range of content from various genres, including action, comedy, drama, fantasy, and more. The platform features a robust collection of movies from major studios, including Warner Bros., Universal Pictures, and Sony Pictures, ensuring a diverse selection for all tastes. Moreover, HBO Max offers exclusive access to original content produced specifically for the platform, such as acclaimed series like “Game of Thrones” and “Westworld.” Additionally, HBO Max provides users with the option to stream content in high-definition quality, enhancing the overall viewing experience.
Disney+ is also a popular movie streaming platform that offers a vast library of movies and TV shows from various franchises owned by the Walt Disney Company. Launched in November 2019, Disney+ quickly gained traction in the streaming industry, becoming a go-to destination for fans of Disney, Pixar, Marvel, Star Wars, National Geographic content, and more.
Both Disney+ and HBO Max have revolutionized the way people consume entertainment, offering a wide variety of content that caters to different preferences and interests. With their extensive libraries of movies, series, and original programming, these platforms provide endless hours of entertainment for subscribers.
Methodology
The data analyzed in this report is derived solely from publicly available Facebook data from the Philippines. It is important to note that no personal data or demographic information was collected or tracked during this process.
Using advanced listening tools, a comprehensive scan was conducted to identify relevant keywords associated with the entertainment industry, specifically “Disney+” and “HBO.”
Between the dates of June 1, 2023, and August 13, 2023, the scan yielded a total of 1,878 posts related to Disney+ on publicly available pages. These posts garnered significant engagement, with 41,375 comments, 138,950 shares, and an impressive 652,274 reactions. The overall engagement score for this period reached an impressive 208,314.90.
In comparison, the scan detected a relatively smaller number of 9 posts pertaining to “HBO Max” on publicly available pages during the same time frame. These posts received 46 comments and were shared 55 times, resulting in a reaction count of 216. The overall engagement score for HBO Max during this period reached 81.2.
Reaction distributions
For “Disney+” the cumulative count of reactions on Facebook stands at an impressive 652,274, generously contributed by the active online community. In this assortment, 245,907 (37.7%) comprises Facebook Likes, 181,332 (27.8%) Love, 217,859 (33.4%) Haha, while a modest 5,870 (0.9%) Wow. A minimal fraction of 652 (0.1%) conveys Sadness, and equally negligible, 652 (0.1%) display anger. Such data substantiates the prevailing inclination of the audience towards predominantly positive reactions.
For “HBO Max”
A collective sum of 216 reactions were from Facebook online users. This assortment of reactions comprises 108 (50.0%) Likes, 65 (30.0%) Love, 40 (18.52%) Haha reactions, and 2 (1.3%) Wow. These statistics substantiate that the audience predominantly expresses positive sentiments.
