A social listening study conducted by Capstone-Intel revealed that the television series “Pira-Pirasong Paraiso” has received a whopping 446,568,662 social media reach in the Philippines following one-month excessive scrutiny of the show’s online presence.
Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
“Pira-Pirasong Pangarap” is a Philippine romantic television drama series by Kapamilya Channel and TV5. Kapamilya stars including Loisa Andalio, Charlie Dizon, Alexa Ilacad, and Elisse Joson are among the cast members of the program.
The series is slated to conclude on January 27, 2024, with a total of 161 episodes.
Methodology
Capstone-Intel Corp. examined the online presence of “Pira-Pirasong Pangarap” in the country as a topic of discussion over the month, from December 12, 2023, to January 11, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the singer-songwriter.
Facebook Performance
Capstone-Intel found that “Pira-Pirasong Pangarap” garnered a 79,999.5 engagement score for its 241 total post count, which yielded over 754,159 total reaction count. When broken down, “Facebook like” accounts for 75.4 percent of the total reactions, with 568,463. Followed by “Facebook love” with 177,395 reactions (23.5 percent), “Facebook haha” with 3,823 (0.5 percent), “Facebook sad” with 2,800 (0.4 percent), “Facebook wow” with 1,139 (0.2 percent), and “Facebook angry” with 539 reactions.
Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing off excessive support for the series – highlighting that the number of posts is excessive enough to promote the program.
Online reach, mentions
Capstone-Intel likewise revealed that “Pira-Pirasong Pangarap” received a complete 100 percent positive mentions. This means that the article mentions about the show were all angled positively. It is also worth noting that “Pira-Pirasong Pangarap” received 446,568,662 social media reach, while its non-social media reach yielded over 877,039 non-social media reach.
Top posts
In terms of top posts, the top post for the show was a Facebook promotional post from TV5 featuring one of the highlights from the show, which received a 5,462.4 engagement score.
This was followed by another promotional post from ABS-CBN, which featured another highlight of one of the thrilling scenes of the series. This post yielded a total of 3,518.9 engagement score.
The third most engaging post for “Pira-Pirasong Pangarap” was another post from Swifters 2.0a highlight of the show detailing a revenge plot of one of its major characters, yielding a total engagement score of 3,373.6.
Evaluating the top engaging posts for the show, Capstone-Intel suggests that these promotional posts are effective enough to create a buzz and put the show at the center of social media discussions.
