A social listening report from Capstone-Intel revealed that the staging of the “Bagong Pilipinas” rally has been effective after it received a whopping 44,304,263 social media reach, compared to the Davao’s “Candle Light” Prayer rally which was organized and led by the Duterte administration, who has only received 519,280 reach.
Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
The Marcos administration organized the inauguration of the “Bagong Pilipinas” campaign on January 28, 2024, which was dubbed as the current admin’s brand of governance and leadership. On the other hand, coinciding with the Sunday rally at the Quirino Grandstand was the Candle Light Prayer rally in Davao City which was led by the Duterte clan, with former Rodrigo Duterte speaking in front of his supporters to oppose the proposed constitutional amendment and disapproval to cooperate with the International Criminal Court.
Under the Bagong Pilipinas rally, it unveiled the plans of the Marcos administration to uplift the living conditions of the Filipino people, meanwhile, the Candle Light Prayer rally aims to call out the issues confronting the present administration.
Methodology
Capstone-Intel Corp. examined the online presence of the two rallies in the country as a topic of discussion for over a week, from January 22 to January 29, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the two rallies.
Facebook Performance
Capstone-Intel found that the “Bagong Pilipinas” rally garnered a 243,322.1 engagement score for its 2,526 total post count, which yielded over 426,202 total reaction count. When broken down, “Facebook like” accounts for 59.3 percent of the total reactions, with 252,916. Followed by “Facebook love” with 107,872 reactions (25.3 percent), “Facebook haha” with 62,201 (14.6 percent), “Facebook angry” with 1,520 (0.4 percent), “Facebook wow” with 988 (0.2 percent), and “Facebook sad” with 706 reactions (0.2 percent).
On the other hand, the “Candle Light Prayer” rally in Davao City garnered a 2,270.0 engagement score for its 23 total post count, which yielded over 4,726 total reaction count. When broken down, “Facebook like” accounts for 68.7 percent of the total reactions, with 3,249. Followed by “Facebook love” with 1,436 reactions (30.4 percent), “Facebook haha” with 28 (0.6 percent), “Facebook wow” with 8 (0.2 percent), “Facebook angry” with 4 (0.2 percent), and “Facebook sad” with 1 reaction.
Looking at the data, the majority of “Facebook love” reactions can be attributed to several Filipino social media users showing excessive support for the rallies of the two political families
However, the “Facebook like” reactions can be seen as a neutral response – highlighting a significant number of Filipinos still undecided about their state of support for the rallies, adding that the Bagong Pilipinas has been more actively engaged by Facebook users compared to the Davao’s “Candle Light Prayer” rally.
Moreover, the number of posts can also be seen as a significant point to be discussed as the number of posts on Facebook is tremendous enough to drive the “Bagong Pilipinas campaign. However, Davao’s “Candle Light Prayer” did not reach enough Facebook users in the country as a whole considering that the event was held in Davao City and it’s more concentrated to the natives of the area compared to the “Bagong Pilipinas” rally.
Online mentions
Capstone-Intel likewise revealed that the “Bagong Pilipinas” rally received 55.8 percent positive mentions, and the remaining 44.2 percent were negative mentions. This means that the article mentions about the Marcos rally were mostly angled positively, but the negative mentions are also worth understanding as the numbers nearly hit the positive ones, as per the data, these negative mentions are attributed to stories mentioning the negative implications of the proposed charter change across the country as Twitter dominated the channel in terms of the number where these negative mentions are discussed.
However, not enough mentions data was gathered in order to measure the positive and negative mentions of the “Candle Light Prayer” rally, but it is worth understanding that videos hold 45 percent of the mentions followed by Twitter.
Some Twitter and video discussions reflected on the data gathered by Capstone-Intel showed that more people are picking the take of Duterte against Marcos. This was after Duterte claimed that Marcos was a “drug addict.”
On the other hand, It is also worth noting that the Bagong Pilipinas rally received 44,304,263 social media reach, while its non-social media reach yielded over 2,178,494 non-social media reach.
Additionally, the “Candle Light Prayer” rally in Davao has gotten over 519,280 social media reach while its non-social media reach was not enough in order to be translated into solid data. This means that the Marcos’ Bagong Pilipinas rally was seen as more accessible on online platforms compared to the Candle Light Prayer rally in Davao City.
Top posts
In terms of top posts, the top post for the Bagong Pilipinas rally was a Facebook post from the Philippine National Police about the pre-launching of the Bagong Pilipinas campaign. This story received a 69,507.8 engagement score.
Meanwhile, the top post for the Candle Light Prayer rally in Davao City was also a Facebook post from Duterte supporter Mocha Uson, who shared a live video of the Davao rally, which yielded over 1,156.3 engagement score.
The remaining posts for the two rallies were all promotional posts inviting supporters to attend the rallies of Marcos and Duterte. However, it can be seen that the Bagong Pilipinas have been seen to be more viewed and interacted with by audiences compared to the Candle Light Prayer rally in Davao.
