A recent social listening report from Capstone-Intel showed that over 13 percent of Filipino social media users worry about the health condition of Kris Aquino, citing positive responses from social media users praying for the healing of the television host and actress.
Background
On February 14, 2024, Kris Aquino once again made headlines after she went live with Boy Abunda and gave updates about her condition.
In an interview with Boy Abunda for his GMA-7 program “Fast Talk With Boy Abunda,” Aquino stated that she will be taking various medication risks during the next six months, making them critical.
Aquino gave a lengthy account of her health struggles and begged for prayers so that she could continue to care for her kids, Josh and Bimby.
Aquino acknowledged that the results of a recent blood test indicated that her health was deteriorating.
This prompted a surge of discussions about her health on social media.
Methodology
Capstone-Intel Corp. examined the online presence of Kris Aquino in the country as a topic of discussion for over a week, from February 14 to February 21, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the actress.
Facebook Performance
Capstone-Intel found that Kris Aquino garnered a 173,153.8 engagement score for its 973 total post count, which yielded over 1,284,423 total reaction count. The bulk of the engagement score and total post count were all attributed to the actress’ being posted by supporters and other influencers, which heightened her social media presence across the country.
When broken down, “Facebook like” accounts for 55.3 percent of the total reactions, with 710,734. Followed by “Facebook love” with 335,970 reactions (26.2 percent), “Facebook sad” with 177,442 (13.8 percent), “Facebook wow” with 49,041 (3.8 percent), “Facebook haha” with 10,967 (0.9 percent), and “Facebook angry” with 269 reactions.
Looking at the data, the majority of “Facebook like” and “Facebook love” reactions can be attributed to several Filipino social media users showing excessive support for the healing of the actress as reflected in the top posts surfacing online. It also highlights the 13.8 percent sad reactions that worry about the health condition of Kris Aquino following her interview with Boy Abunda.
Online mentions
Capstone-Intel likewise revealed that “Kris Aquino” received 72 percent positive mentions, and the remaining 28 percent were negative mentions. This means that the article mentions about the actress were mostly angled positively.
On the other hand, It is also worth noting that Kris Aquino received 74,928,779 social media reach, while its non-social media reach yielded over 16,508,379 non-social media reach.
Top posts
In terms of top posts, the top post for Kris Aquino was a Facebook post from GMA Pinoy TV posting a video of Kris Aquino’s interview with Boy Abunda detailing her health status. This story received a 43,493.7 engagement score. The rest of the top posts for Kris Aquino were Facebook posts from supporters wishing for the actress’ healing.
