A social listening report from Capstone-Intel that the legal drama series Lilet Matias: Attorney-at-Law has garnered over 3.3 million social media reach in the country in 13 days – denoting a significant portion of social media users talking about the series.
Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
In 2024, GMA Network commenced the airing of “Lilet Matias: Attorney-at-Law,” a legal drama series in the Philippines. Jo Berry takes on the lead role in this show directed by Adolfo Alix Jr. Premiering on March 4, 2024, as part of the Afternoon Prime lineup, it takes over the time slot previously occupied by “Stolen Life.” Viewers can also catch the series on YouTube for online streaming.
Methodology
Capstone-Intel Corp. examined the online presence of “Lilet Matias: Attorney-at-Law” in the country as a topic of discussion from March 1 to March 14, 2024, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the television series.
Facebook Performance
Capstone-Intel found that the “Lilet Matias: Attorney-at-Law” garnered an 82,714.6 engagement score for its 329 total post count, which yielded over 770,833 total reaction count. The bulk of the engagement score and total post count about the television series were all attributed to the promotional posts and supporters posting clips of the series, which heightened the social media presence of the actress across the country.
When broken down, “Facebook like” accounts for 75.8 percent of the total reactions, with 584,663. Followed by “Facebook love” with 164,684 reactions (21.4 percent), “Facebook sad” with 12,085 (1.6 percent), “Facebook haha” with 7,467 (1 percent), “Facebook wow” with 1,035 (0.1 percent), and “Facebook angry” with 899 reactions.
Looking at the data, the majority of “Facebook like” and “Facebook heart” reactions are attributed to Filipino social media users supporting and discussing the series online as reflected on the top posts being discussed online by social media users.
Online mentions
Capstone-Intel likewise revealed that the television series received 98 percent positive mentions, and the remaining 2 percent were negative mentions. This means that the article mentions about “Lilet Matias: Attorney-at-Law” was mostly angled positively.
On the other hand, It is also worth noting that the topic received 3,326,078 social media reach.
Sources of top posts
In terms of top posts, 40.1 percent of mentions for “Lilet Matias: Attorney-at-Law” came from TikTok. This was followed by the X (formerly Twitter) with 34.5 percent, and Facebook with 25.4 percent topic mentions.
