A social listening report from Capstone-Intel Corporation revealed that the recently held 8th Asia Artist Awards 2023 has received over 28 million social media reach in the Philippines, with Filipino artist Melai Cantiveros-Francisco topping the stories for her humorous lines during the ceremony.
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Background
On December 14, 2023, the 8th edition of the Asia Artist Awards, sponsored by Star News, was held at the Philippine Arena in Bulacan, Philippines. Artists Jang Won-young, Sung Han-bin, and Kang Daniel served as the ceremony’s hosts. Weverse in South Korea, Hulu in Japan, and Lazada in the Philippines all carried the live show.
The ceremony, which honored accomplishments in music, cinema, television, and online content creation, brought together a number of K-pop and K-drama stars at the Philippine Arena, together with many artists from Japan, China, and the Philippines.
Philippine-based Korean entertainer Ryan Bang was given the privilege of serving as the red-carpet’s host.
During the event, Filipino comedienne Melai Cantiveros trended online after her amusing encounters made the awarding ceremony even more promising and a trending topic.
Methodology
Capstone-Intel Corp. examined the online presence of the 8th Asia Artist Awards 2023 in the country as a topic of discussion over the past week, from December 13, 2023, to December 20, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the awarding ceremony.
Facebook Performance
Capstone-Intel found that the 8th Asia Artist Awards 2023 garnered a 368,237.8 engagement score for its 1,709 total post count, which yielded over 2,078,330 total reaction count. When broken down, “Facebook love” accounts for 62.4 percent of the total reactions, with 1,296,157. Followed by “Facebook like” with 473,110 reactions (22.8 percent), “Facebook haha” with 288,634 (13.9 percent), “Facebook wow” with 13,041 (0.6 percent), “Facebook sad” with 6,890 (0.3 percent), and “Facebook angry” with 499 reactions.
Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing off excessive support to the 8th Asia Artist Awards 2023– highlighting the significant number of Filipino fans who have been streaming on Facebook to support their idols who attended the event.
Online mentions
Capstone-Intel likewise revealed that the 8th Asia Artist Awards 2023 received 98.7 percent positive mentions, and the remaining 1.3 percent were negative mentions. This means that the article mentions that the 8th Asia Artist Awards 2023 were mostly angled positively.
It is also worth noting that the 8th Asia Artist Awards 2023 received 28,703,221 social media reach, while its non-social media reach yielded over 4,352,507 non-social media reach.
Top posts
In terms of top posts, the top post for the 8th Asia Artist Awards 2023 was a Facebook post from Philippine Concerts, featuring a number of South Korean superstars who joined the awards ceremony, which received a 24,874.0 engagement score.
This was followed by another Facebook post from Darla Sauler, which featured Melai Cantiveros-Francisco’s acceptance speech. This post yielded a total of 16,838.1 engagement score.
The third most engaging post for the 8th Asia Artists Awards 2023 was another Facebook post from KCC Mall of Gen San, regarding Melai’s funny interactions during the awarding ceremony, yielding a total engagement score of 12,781.1.
