A social listening report from Capstone-Intel Corporation revealed that 80.6 percent of Filipino fans mourn the passing of Andre Braugher, also known as Captain Raymond Holt of popular American television series.
Capstone-Intel Corporation is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
The television production titled “Brooklyn Nine-Nine” constitutes an American police procedural comedy series that initially broadcast on the Fox network and subsequently on NBC, spanning from September 17, 2013, to September 16, 2021, encompassing a duration of eight seasons and a total of 153 episodes. Conceived by the collaborative efforts of Dan Goor and Michael Schur, the narrative centers on the experiences of seven detectives within the New York City Police Department (NYPD), navigating the nuances of their professional lives in the aftermath of the appointment of their new commanding officer, the gravely composed Captain Raymond Holt (portrayed by Andre Braugher).
On Monday, the actor once again made headlines after news broke that Braugher passed away following a “brief illness.” He was 61.
Following his death, tributes pour in for Braugher, with several fans reminiscing the talent Braugher brought to the entertainment scene. The show likewise honored the latter.
“Always our Captain. We love you, Andre,” Brooklyn Nine-Nine said in an X (formerly Twitter) post.
Methodology
Capstone-Intel Corp. examined the online presence of Braugher, famously known as “Captain Holt” in the country as a topic of discussion over the month, from December 10, 2023, to December 13, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the actor.
Facebook Performance
Capstone-Intel found that Captain Holt garnered a 32,780.8 engagement score for its 37 total post count, which yielded over 99,194 total reaction count. When broken down, “Facebook sad” accounts for 80.6 percent of the total reactions, with 79,947. Followed by “Facebook like” with 10,347 reactions (10.4 percent), “Facebook love” with 7,905 (8 percent), “Facebook wow” with 886 (0.9 percent), “Facebook haha” with 96 (0.1 percent), and “Facebook angry” with 13 reactions.
Looking at the data, the majority of “Facebook sad” and “Facebook like” reactions can be attributed to several Filipino social media users mourning the passing of the actor, by looking at the themes of the posts they are reacting to.
Online mentions
Capstone-Intel likewise revealed that Captain Holt received 71.7 percent positive mentions, and the remaining 28.3 percent were negative mentions. This means that the article mentions about Braugher were mostly angled positively.
It is also worth noting that Captain Holt received 3,243,197 social media reach, while its non-social media reach yielded over 2,145,208 non-social media reach.
Top posts
In terms of top posts, the top post for Braugher was a Facebook post from Rappler featuring the passing of the actor, which received a 10,343.3 engagement score.
This was followed by another news post from ABS-CBN News, which featured the same thing about the actor. This post yielded a total of 8,618.0 engagement score.
The third most engaging post for Captain Holt was another post from the Philippine Star, regarding Braugher’s death, yielding a total engagement score of 5,611.7.
