A recent social listening report from Capstone-Intel Corporation revealed that, compared to competing video and movie streaming platforms, Amazon Prime Video gets over 90 percent more positive mentions than and Apple TV.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
Prime Video, often known as Amazon Prime Video, is a subscription-based video on-demand streaming and rental service provided by Amazon. It can be accessed either as a standalone service or as a component of Amazon’s Prime subscription.
The primary function of the service is to distribute films and television shows that are either created by c or licensed to Amazon, commonly known as Amazon Originals. Additionally, the site offers a platform for hosting material from various providers, as well as providing content add-ons, live sporting events, and video rental and purchasing options.
Prime Video has declared that it will be investing more for its users in Thailand, Indonesia, and the Philippines in 2022.
The business claimed in an official statement that as of August 1, users of Prime Video and the Prime Video app can find a tailored content slate and user experience (in their native language).
Methodology
Capstone-Intel Corp. examined Amaxon Prime Video’s online presence for one year, from November 11, 2022, to November 11, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the movie streaming site.
Within a year of its inception in the country, it has received a positive reception among readers.
Capstone-Intel found that Amazon Prime Video garnered 475,706.9 for its 1,261 total post count, which yielded over 3,442,891 total reaction count. When broken down, “Facebook like” accounts for 85.3 percent of the total reactions, with 2,937,271. Followed by “Facebook love” with 448,092 reactions (13 percent), “Facebook haha” with 37,487 (1.1 percent), “Facebook wow” with 14,315 (0.4 percent), “Facebook sad” with 3,793 (0.1 percent), and “Facebook angry” with 1,934 (0.1 percent).
Online mentions
Capstone-Intel likewise revealed that Amazon Prime Video got 90 percent positive mentions. This is higher compared to Netflix with 85 percent positive mentions and Apple TV with 61 percent positive mentions. It is also worth noting that, despite being established in the Philippines for only a year, Amazon Prime Video got 21 million social media reach while its non-social media reach yielded over 94 million non-social media mentions, with news contributing to the majority of the total mentions with 5,827.
Top posts
The top post for Amazon Prime Video was a post from One Championship inviting viewers to watch a new series of the show, receiving a 33,918.1 engagement score. This was followed by a poster from the famous group BTS calling on its fans to watch BTS Yet to Come on the platform. This post yielded a total of 33,360.5. The third most engaging post for Amazon Prime Video was another post from One Championship, which features the preparation of Aung La Nsang for its upcoming battle, yielding a total of 19,760.1 engagement score.
