NLEX or the North Luzon Expressway, is widely recognized as a heavily traversed route utilized by millions of motorists on a daily basis. This presents a significant advantage in terms of facilitating expedited journeys to various destinations. Given the importance of this infrastructure, Capstone-Intel Corporation undertook an in-depth analysis to ascertain the true public sentiment surrounding its utilization.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
NLEX Corporation, also known as the North Luzon Expressway Corporation, is a leading infrastructure company in the Philippines. Established in 2005, NLEX Corporation operates and maintains the North Luzon Expressway (NLEX), a major highway connecting Metro Manila to the provinces of Central and Northern Luzon. With its extensive network of roads and toll plazas, NLEX Corporation plays a crucial role in facilitating efficient transportation and promoting economic growth in the region.
NLEX Corporation is committed to providing safe and reliable travel experiences for motorists using the NLEX. The company continuously invests in infrastructure improvements to ensure that the expressway meets international quality standards. In recent years, NLEX Corporation has implemented various enhancement projects, such as the installation of advanced toll collection systems and the expansion of road capacities to accommodate the increasing volume of vehicles. Moreover, the company places great importance on maintaining the cleanliness and aesthetics of the expressway, regularly conducting maintenance activities to ensure a pleasant journey for its customers.
Methodology
The study was conducted from November 28, 2022 – November 28, 2023. Capstone-Intel used its social listening tools to analyze publicly accessible Facebook pages for posts using a keyword “NLEX.” note that no specific demographic or personal information was collected or monitored as part of this study.
Reaction distribution
On Facebook, the post received a substantial amount of engagement. The total number of reactions recorded was 2,905,557, indicating a significant level of interest and interaction. Additionally, the post garnered a total of 218,942 shares, demonstrating the extent to which users found it worth sharing with their own networks. The comments section also saw considerable activity, with a total of 270,406 comments left by users. Among the reactions, the majority consisted of 1,935,068 Likes, followed by 495,313 Haha, 368,983 Love, 54,133 Sad, 44,245 Wow, and 8,096 Angry reactions.
Top posts
The keyword “NLEX” generated significant engagement on multiple Facebook pages of news agencies and influencers.
The post from Daily Tribune page, which is not inaccessible now, received 36983 (56.60%) Haha, 28,025 (42.10%) Like, 746 (1.10%) Wow, 459 (0.70%) Love, 189 (0.30%) Sad, and 111 (0.20%) Angry reactions.
The second highest post was from Nuffsaid Society that garnered 83,770 (86.30%) Haha, 10,234 (10.80%) Like, 511 (0.50%) Love, 282 (0.30%) Wow, 75 (0.10%) Sad, and 26 (0.10%) Angry reactions.
The third post was from ABS-CBN News garnering 83,022 (97.40%) Haha, 1,786 (2.10%) Likes, 301 (0.40%) Love, 95 (0.10%) Wow. 35 (0.00%) Sad, and 4 (0.00%) Angry reactions.
