It’s indeed our Mother Taylor’s birthday!
A recent social listening report from Capstone-Intel showed that singer-songwriter Taylor Swift has swiftly made an online domination even ahead of her birthday, December 13, 2023, in the Philippines, marking the singer’s strong and vital fanbase in the country.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Background
Historical accounts believe that Taylor Swift’s early life was marked by her interest in music, which helped her advance quickly from child theater roles to a noteworthy debut in front of a large audience. When she was 11 years old, she performed “The Star-Spangled Banner” during a Philadelphia 76ers basketball game to demonstrate her vocal abilities. She picked up a guitar the following year and began creating songs, which was a huge turning point in her career.
Swift met seasoned individuals in the recording industry when she signed a developmental deal with RCA Records. In 2004, she signed a songwriting contract with Sony/ATV at the age of 14.
Many of her original tunes were performed during her shows at local Nashville clubs, and it was during one of these shows that record executive Scott Borchetta took notice. Swift was signed by Borchetta to his new Big Machine label after he was struck by her talent. Her first single, “Tim McGraw,” which was heavily influenced by and referenced in the song of her favorite country musician, was released in the summer of 2006 – marking the beginning of Swift’s domination in the music industry.
Not to mention the number of albums spanning from Fearless to Folklore that made Taylor Swift a significant figure in pop culture, Swift has also made all her world tours successful.
During her Red Tour, the pop sensation last visited the Philippines in June 2014. With this, her fans in the Philippines looked forward to the singer visiting the country to witness another successful leg of her tour in the country.
On June 21, 2023, Swift revealed additional dates for her tour worldwide. Singapore will host the tour’s sole stop in Southeast Asia on March 2–4 and March 7–9 with no Philippines on the roster.
Despite not being included in the roster, Filipino swifties secured a spot in neighboring countries where the pop superstar would visit. In line with this, Capstone-Intel conducted a social listening report about Swift’s online presence in the country ahead of and during her birthday in order to solidify the singer’s popularity in the country.
Methodology
Capstone-Intel Corp. examined the online presence of Taylor Swift in the country as a topic of discussion over the month, from November 13, 2023, to December 13, 2023, by utilizing all publicly accessible posts from social and non-social media platforms in order to gather the sentiments of the public about the singer-songwriter.
Facebook Performance
Capstone-Intel found that Taylor Swift garnered a 304,619.5 engagement score for its 1,848 total post count, which yielded over 1,745,553 total reaction count. When broken down, “Facebook like” accounts for 47.3 percent of the total reactions, with 825,446. Followed by “Facebook love” with 735,491 reactions (42.1 percent), “Facebook haha” with 120,533 (6.9 percent), “Facebook sad” with 45,404 (2.6 percent), “Facebook wow” with 17,347 (1 percent), and “Facebook angry” with 1,336 reactions.
Looking at the data, the majority of “Facebook love” and “Facebook like” reactions can be attributed to several Filipino social media users showing off excessive support to the international singer – highlighting that the number of posts is extreme for a month-long study.
Online mentions
Capstone-Intel likewise revealed that Taylor Swift received 58.5 percent positive mentions, and the remaining 41.5 percent were negative mentions. This means that the article mentions about Swift were mostly angled positively, but the negative mentions are also worth understanding as the numbers nearly hit the positive ones, as per the data, these negative mentions are attributed to stories mentioning the failure of the Philippines to become part of Swift’s world tour.
It is also worth noting that Taylor Swift received 564,354,193 social media reach, while its non-social media reach yielded over 701,143,724 non-social media reach.
Top posts
In terms of top posts, the top post for Taylor Swift was a Facebook post from Song Lyrics featuring a lyric from one of the singer’s famous songs “Bejeweled”, which received a 12,634.5 engagement score.
This was followed by another post from the Swifters 2.0, which featured the singer as a magazine cover of TIME. This post yielded a total of 9,315.2 engagement score.
The third most engaging post for Taylor Swift was another post from Swifters 2.0, regarding Ryan Reynolds who posted a photo of him and Travis Kelce replacing Blake Lively and Taylor Swift’s heads, yielding a total engagement score of 8,754.7.
