It is inherent in human nature to be inclined towards listening to various forms of communication, be it in the form of gossip, news, or informational content. Notably, individuals tend to have distinct interests when it comes to news about actors or celebrities. In the context of the Philippines, renowned talk show hosts, such as Boy Abunda and Cristy Fermin, have garnered significant attention. Capstone-Intel Corporation seeks to investigate and analyze the public’s perception and sentiments towards these prominent figures.
Capstone-Intel is a high-impact research company that uses innovative research technologies, tools, and methods to convert data and information into breakthrough insights and actionable intelligence outputs. It is committed to helping its clients solve problems, find solutions, grow markets and constituencies, build reputations, navigate risks, manage crises, and be the country’s leading private research and intelligence agency.
Methodology
The research was conducted from June 1, 2023 to August 13, 2023, utilizing publicly available Facebook data sourced from the Philippines. It is important to note that no demographic information or personal data was monitored or collected during the study period.
Facebook performance
As of the specified date, the scan detected a total of 299 posts related to the keyword “Cristy Fermin” on publicly accessible pages. These posts garnered a significant level of engagement, including 64,541 comments, 11,732 shares, and a total reaction count of 449,657. Furthermore, the overall engagement score for these posts amounted to 63,151.80.
In comparison, the scan identified 621 posts associated with the keyword “Boy Abunda” on publicly available pages. These posts generated a higher level of engagement, with 144,919 comments, 28,404 shares, and a reaction count of 1,582,376. The total engagement score for these posts was 201,133.5.
Reaction distribution
The reaction distribution for Cristy Fermin on Facebook, there were 449,657 reactions found. Among these reactions were 75.2% Haha, 20.3% Likes, 3.5% Love, 0.4% Wow, 0.4% Angry, and 0.2% Sad reactions.
For keyword “Boy Abunda,” it garnered a total of 1,582,376 reactions on Facebook. Among these reactions, 48.9% Haha, 30.0% Likes, 19.3% Love, 1.4% Sad, 0.2% Wow, and 0.1% Angry reactions.
