Senator Padilla warns Philippines may struggle to recover with high debt burden
Countries that carry a debt burden of approximately 60% of their GDP (gross domestic product) may face challenges in achieving economic recovery. This was the statement of Senator Robinhood “Robin” Padilla in his keynote message during the grand launch of Capstone-Intel Corporation, a Private Research and Intelligence Company last June 30, at the Marquis Event Place in BGC, Taguig. “Palubog po tayo nang palubog. Nadinig ko po mangungutang na naman tayo ng 2.5 trilyong piso. Galing na po tayo ngayon sa 13 (milyong piso). So, uutang tayo ng dalawa, 15 (trilyong piso na). Ang sabi nila ‘pag ang GDP mo daw lagpas na sa 60% baka hindi ka na maka-recover.” Recently, Department of Budget and Management announced that the government needs to borrow no less P2.46 trillion to fund both 2023 and 2024 budgets. At the launch event, the senator stated that the actions of the government should align with the standards set by initiatives such as Capstone-Intel. These initiatives utilize actionable intelligence that is based on data-driven studies. “Napakahalaga ng edukasyon. Pero may isang mahalaga sa lahat – ‘yong karanasan mo sa kalsada. ‘Yong alam mo kung ano ‘yong nararamdaman ng mga tao. Iyan po ang problema ng gobyerno natin. Lahat ng ginagawa nila (ay) ‘yong gusto nila. Hindi kailanman ‘yong gusto at kailangan ng tao,” the senator continued. “Kailangan po ‘yon eh dahil sinasabi natin ‘data’ – importante. Ibig sabihin, kung magreresearch ka dapat alam mo ‘yong kasaysayan ng gobyerno. Hindi pupuwedeng hindi natin alam ang kasaysayan ng gobyerno,” he insisted. Continuing his message, Senator Padila also recognized the historical significance of the revolution that later became entrapped with politics. “Alam ninyo napakaganda na nagkaroon tayo ng 1896 revolution. Lahat tayo mga Pilipino, mga ninuno natin tuwang-tuwa sila dahil tayo ang unang republika sa Asya. Pero bakit, somewhere along the way na nasira ang rebolusyon? Sapagkat ang rebolusyon na pinag-umpisahan ng mga tunay na rebolusyonaryo (ay) napalitan ng mga pulitiko.” said Padilla. “Dumating ang Espanyol, sinira ang lahat ng mga kingdom. Sinira lahat ang sultanate, sinira ang mga datu (pero) isa lang ang siga – Imperial Manila. What happened? Inadopt lang natin ‘yong sistema ng Espanyol. Iyan po ang political history natin,” added the senator. Senator Padilla reiterated the immense significance of data and underscored the imperative of deriving insights from it. “Hindi kailanman naipaliwanag sa taumbayan kung ano ang nangyari sa political system ng Pilipinas. Hindi naman iyan tinuturo sa paaralan. Sorry ha, pero kung sino ‘yon namumuno, kung sino ‘yong political leader siya ang nasusunod kung anong ituturong kasaysayan sa mga paaralan,” he further explained. The senator is also committed to amending the Constitution in order to boost the nation’s economy. “What is the best course of action? May mga pumasok na investor pero dahil sinasamba natin ang 1987 Constitution na nililimitahan ang mga foreign investor (ay) takot nang pumasok dito. ‘Bakit naman ako papasok diyan, 60-40 (ang hatian)? Pera ko tapos 40 lang ako?’ Lahat ng services dito monopolized lang ng iilang cronies. Kanyakanyang cronies dito eh. Kung sino ang nakaupo may crony din siya. Mayroon siyang sarili niya,” said Padilla. “Kaya sana po mga mahal kong kababayan, mga mahal kong taga-Capstone. ‘Yong pong inyong galing, katulad po ng ginawa ninyo sa akin. Humanap po tayo, marami pong winnable – pero inaapi ng mga honorable. ‘Yong mga honorable na sinasabi na matagal na daw silang matatalino at magagaling, at may decorum sa Senate. Pero kahit kailan (ay) palubog ang Pilipinas,” Padilla said as he ended his speech. For more details, you may reach our Research Director Ella Kristina Domingo-Coronel at 0956 571 1298
Digital Acceleration Boosts the Popularity of P200 Billion in Online Betting
Gambling is deeply part of the Filipino culture, dating back from betting on cockfights in the 1500s up to the present with horse racing, lottery, and casinos. Male teenagers play basketball in urban street corners and town plazas with bottles of soda as their bet. During wakes, friends and family members play cards or mahjong to keep a 24-hour vigil. It is part of Filipino beliefs that people must stay awake to guard the dead from bad spirits, thus the gambling practice. Over the years, such traditions in Filipino wakes have been abused, resulting in prolonged gambling such as ‘sakla’ and card games, prompting the Philippine National Police (PNP) to issue regulations. Digital acceleration and government regulatory controls have made online betting more innovative and accessible to Filipinos, fueling the Php200 billion-a-year gambling industry in the country. So, who are the biggest gamers in the digital space, and how frequently do they bet online? A nationwide study conducted by Capstone-Intel Corporation, a research and intelligence agency, showed that online betting is fast becoming popular among Filipinos, cutting across ages, gender, and economic status. E-casino (26 percent) and online bingo (26 percent) both topped the list of the most popular online betting sites, followed by gaming (24 percent). Also, online betting players in the 66–70 age group admit to playing only E-sabong and e-casino. It also cited that more than a third (38 percent) of the respondents who have engaged in online betting accessed the eGames website, followed by OKBet (25 percent), Bet88 (24 percent), and eSports Bet (20 percent). The study has 1,200 respondents, both male and female, who said that they are aware of online betting. Of these respondents, 64 percent admitted that they engaged in online betting, and more than half of them are males. Northern Mindanao has the largest number of online betting players, with 78 percent of respondents from the province engaging in online betting, followed by MIMAROPA with 72 percent of online bettors, and SOCCSKSARGEN provinces in the third rank with 70 percent. The study showed that close to 30 percent of those who engaged in online betting do it two to three times a week, while the rest do it either once a week or once a month. Trying their luck (39 percent), and getting easy money (32 percent), are the primary motivations of Filipinos for engaging in online betting, according to the study. Younger respondents (18–20 years old) said they bet online to get easy money, while most of the older respondents, especially those aged 46 and above, are betting online to try their luck. “The fatalistic attitude is still very present in many Filipinos who rely on luck to get money,” said Eero Brillantes, CEO and President of Capstone-Intel Corporation. He said gambling is a way of life for many Filipinos because of the “Bahala na” attitude. Brillantes said the study seeks to analyze the online betting culture in the country, especially the perception, awareness, and practices of online betting. The study showed older respondents, ages 66–70, are the biggest spenders, placing up to P10,000 per bet, while the rest of the younger gamers (64 percent) spend less than P1,000 in online betting. “This study is useful to both private online betting firms in developing innovative, more secure, and fun games with targeted populations, as well as to government agencies to implement measures to be able to secure the digital gambling space and benefit better from the revenues,” said Brillantes. Across all age groups, the highest number of respondents (33 percent) play online betting games two to three times a week, while the rest play once a week and once a month. High prizes (45 percent) and low betting costs (34 percent) encourage people to participate in online betting, along with more freebies and benefits (25 percent), the study stated. The study reveals that respondents with a salary of less than Php20,000 are among the largest online gamers (51 percent), those aged 18–20 and 61–65 years old. Among the advantages of online betting, according to respondents, are that it provides additional income (46 percent), easy money (50 percent), fun (43 percent), and convenience (41 percent). Winners and losers? The majority of online betting players admit that their streak is around breakeven. In terms of winning, there are more males (29 percent) compared with females (22 percent) who claim that they are net winners. Age and gender are also factors in terms of taking risks in online betting. The study showed that a huge number of young online betting players (24 percent) aged 18–20 years old bet online once a month, while those aged 51–55 years old (53 percent) and 56–60 years old (44 percent) bet online up to three times a week. In terms of sex, the majority of male respondents (32 percent) engage in online betting two to three times a week, while there is a mix of female respondents (27 percent) who bet once a month, and those females (26 percent) who engage in online betting two to three times a week. Ella Kristina Domingo, Research Director of Capstone Intel Corp. said, “Women, even those who are engaged in online betting tend to be more conservative in spending because they earn less than their male counterparts.” “This is reflected in the behavior of more female online bettors at 78 percent or respondents who spend less than Php1,000 per game, compared with their male counterparts at 61 percent,” said Coronel. The study also showed that at least 61 percent of respondents hooked on online betting have tried traditional gambling. Among the traditional gambling played by respondents are lotto (64 percent), followed by Bingo (62 percent), small town lottery (42 percent), and scratch and match (40 percent). These respondents also admitted that they have tried casino games (19 percent) and mahjong (12 percent). Metro Manila has the highest number of respondents (67 percent) engaged in traditional gambling across regions, followed by Region X (66 percent), Region VI (66 percent), and
More Pinoys venture in cryptocurrency owing to high returns
An increasing number of Filipinos in mid-level careers are now investing in cryptocurrency due to high returns, the convenience of tracking, and easy control over their assets, according to a nationwide survey conducted by the research firm Capstone-Intel Corporation. Of the 1,204 respondents who say they are aware of cryptocurrency, at least 42 percent have invested in the new virtual currency. Most of them are males aged 35 to 44 and 25 to 34. The highest percentage of crypto investors come from CALABARZON, while the National Capital Region (NCR) and Central Luzon followed with equal share of investors. “The survey reflects the high interest and optimism of many Filipinos in cryptocurrency, mostly those looking for ways to invest so they can increase their income,” said Eero Rosini Brillantes, CEO of Capstone Intel Corp. during the company’s grand launch on June 30, 2023, at the Marquis Events Place in BGC, Taguig City. Brillantes said provided that there is a strong regulatory environment, cryptocurrency is a promising platform among the overseas Filipino workers (OFWs) in facilitating the transfer of their remittances, given its ease of tracking and control of transactions through digital platforms. The Philippines is one of the countries receiving high levels of remittances, which grew by 3.6 percent to US$36.14 billion in 2022, according to records from the Bangko Sentral ng Pilipinas (BSP) in February 2023. The Philippine Statistics Authority (PSA) estimates that there are 1.83 million OFWs in 2021. But the OFWs counted by the PSA are only those who are registered and have left the country legally. If the number of unregistered Filipino migrant workers were to be included, the number could be as high as ten times higher than the PSA figure. “More Filipinos are taking advantage of the advancement in financial technology, and cryptocurrency is proving to be a more convenient and cheaper alternative than the existing remittance and commercial bank channels,” said Brillantes. The study entitled: “Survey on perception, awareness and investments practices of Filipinos on cryptocurrency and NFTs, and awareness on blockchain technology,” also showed that more than half of the respondents rely on a monthly salary, followed by allowance and self-employed earnings. “This indicates that more than half (crypto investors) are employees. A small number of respondents also earn through commissions and earnings from business,” the study stated. Of those respondents who invested in cryptocurrency, 93 percent invested in Bitcoin, according to the study. Also, of those who invested in Bitcoin, at least 54 percent also invested in Ethereum, and the remaining invested in Binance USD. The study showed that 50 percent of those who invested in cryptocurrency spent from Php1,000 to Php5,000 while close to 30 percent spent less than Php1,000, and the remaining 30 percent spent up to Php10,000. Meanwhile, the study showed that fewer females (35 percent) are investing in cryptocurrency, with lesser amounts of up to Php3,000; while more males (48 percent) are investing, and with higher amounts of over Php10,000. Among the different cryptocurrencies, Bitcoin (93 percent) was the most popular choice among the respondents, followed by Ethereum, Binance USD and Dogecoin. The study also covered the awareness and perception of Filipinos about non-fungible tokens or NFTs. Among the respondents, 58 percent say they are aware of NFTs, with more males (66 percent) than females (34 percent). The highest number of NFT investors also come from CALABARZON with 65 percent of the respondents, followed by those from NCR and Region 10. The study also showed that respondents (27 percent) from the Bangsamoro Autonomous Region for Muslim Mindanao (BARMM) and Region 8 have the least awareness of NFTs. Of the 693 respondents who are aware of NFTs, at least 45 percent perceive it as a digital token, while 43 percent think that it is a digital asset. NFT investors also get information from social media and internet sites. Also, the NFT investors belong to a younger group, 18 to 24-year-olds (29 percent) and 25 to 34-year-olds (38 percent). Across the region, the highest percentage of those who invested are from Region VIII at 42 percent and Region 8 at 45 percent. NFT investors spend less than Php1,000 and Php1,000 to Php 3,000. Respondents who invested in NFTs say these are assets that can easily be transferred, while half of them say they are convenient and can be tracked easily. The study also covered Blockchain that 62 percent of the respondents said they were aware of. More males, mainly from the NCR at 70 percent are aware of Blockchain, followed by Region 3 and CALABARZON. Cryptocurrency, or virtual currency (VC), as referred to by the Bangko Sentral ng Pilipinas (BSP) is a type of digital currency being transacted online by a community of users. The VCs are used as a medium of exchange to purchase items or real goods from online shops that are willing to receive VC as payment. Also, the VCs can also be exchanged for actual cash through the companies that are part of online users, the BSP explained. A BSP Primer on VC said cryptocurrency has many potentials for Filipinos, with the increasing number of Filipino online shops, to pay for goods and services as well as digitally transfer funds. The cryptocurrency has the potential to provide “convenient, faster and cheaper” remittances and transfers for OFWs and their families compared with traditional remittance and payment schemes. (https://www.bsp.gov.ph/Media_and_Research/Primers%20Faqs/VC.pdf) With the rising popularity of VC exchanges, the BSP believes this could help lower transaction costs and improve services in commercial banks and remittance centers. Cryptocurrency also promotes financial inclusion, according to the BSP primer as it aims to be used to facilitate and expand financial services for low-income Filipinos and those living in far-flung areas where traditional financial service providers like banks are unable to reach. Lastly, the BSP primer cited that the widening use of cryptocurrency could boost the country’s E-commerce industry, through social media, mobile technologies and other innovative platforms. There are also disadvantages of cryptocurrency, according to the BSP. These include inherent
Voltes V: Legacy Receives Positive Online Feedback in Capstone-Intel Study
In television programs, it is expected that clashes may arise due to varying viewer preferences. These preferences are largely influenced by the type of program content presented to appeal to a larger audience share and may even be initiated by episode teasers. Furthermore, in the digital era, fans’ interactions with television content extend beyond traditional viewing, a completely different power dynamic. This gives audience more freedom to create and interact with content, which makes it more authentic and, arguably, more engaging. In the Philippine primetime television program, the battles between Voltes V: Legacy and Batang Quiapo were analyzed. This was conducted during May 5, 2023 to May 22, 2023 by Capstone-Intel Corporation, a private research and intelligence agency. Capstone-Intel is a high impact research company which uses innovative research technologies, tools and methods to convert data and information to breakthrough insights and actionable intelligence outputs. It is committed to help its clients solve problems, find solutions, grow markets and constituencies, build reputation, navigate risks, and manage crisis; and to be the country’s leading private research and intelligence agency. During primetime hours, two television shows from competing networks, GMA and ABS-CBN, are aired. ABS-CBN’s action-comedy series, Batang Quiapo, was introduced on February 13, 2023, and was broadcasted daily for five consecutive days. In an effort to race with ABS-CBN, GMA developed their own offering, Voltes V: Legacy, which debuted on May 8, 2023. The methodology utilized in the research entailed the implementation of publicly accessible social media data sourced from the Philippines. It involved a comprehensive sentiment analysis of data points, including reactions, channels/influencers, and word clouds. Also, the study included the quantification of posts, shares, reactions, comments, and engagement score. The research insights were derived from the analysis of content, channels, and sentiments. The analysis of the Facebook performance of the keyword “Voltes V: Legacy” revealed that 811 posts related to this topic were identified from publicly available pages, between May 5, 2023 and May 22, 2023. The posts generated a significant level of engagement, with 60,783 comments, 17,853 shares, a total of 612,313 reactions, and an engagement score of 85,162.6. These findings suggest that “Voltes V: Legacy” is a popular topic among Facebook users, who are reacting positively to the posts and sharing them widely with a large audience. Meanwhile, a 30-day observational study revealed that Voltes V Legacy garnered a total of 1,278 social media mentions on platforms such as Twitter, TikTok, and YouTube, while Batang Quiapo received 295 mentions. Lastly, data pertaining to website comparison was also gathered and analyzed. The data collection period spanned from April 24, 2023 to May 21, 2023, during which a systematic scan was performed to ascertain the overall number of visits to the websites of gmanetwork.com and abscbn.com. The results indicated that the combined total visits to both websites were 9,061. Specifically, the website for Voltes V: Legacy received a 65.9% share of the visits, while Batang Quiapo received 34.1%. For full story: https://capstone-intel.com/voltes-v-legacy-vs-batang-quiapo-battle-for-fan-engagement/
Research Company: Batang Quiapo gets positive online reaction against Voltes V
As Filipino TV culture remains ever-present, individuals exhibit their distinct viewing preferences, particularly when confronted with clashes between programs, such as the competitive ratings of Voltes V: Legacy and Batang Quiapo. In this context, a study was conducted to undertake a comparative analysis of these programs. The research was carried out for a period of one month by Capstone-Intel Corporation. Capstone-Intel is a high impact research company which uses innovative research technologies, tools and methods to convert data and information to breakthrough insights and actionable intelligence outputs. It is committed to help its clients solve problems, find solutions, grow markets and constituencies, build reputation, navigate risks, and manage crisis; and to be the country’s leading private research and intelligence agency. Capstone-Intel conducted a study from May 5, 2023 to May 22, 2023 on the viewing preferences of Filipino TV audiences, demonstrating the enduring popularity of the local television culture. Two prominent shows from rival networks, GMA and ABS-CBN, are broadcast during prime time viewing hours. The action-comedy show Batang Quiapo on ABS-CBN made its debut on February 13, 2023, and ran nightly for five days. To compete with ABS-CBN, GMA created its own program called Voltes V: Legacy, which premiered on May 8, 2023. The study employed various analytical tools to determine the popularity of two television programs. The methodology utilized data collected from the prominent social media platform, Facebook, in the Philippines. The research analysis focused on content, channels, and sentiments to provide valuable insights. Specifically, the Comparative Engagement Scores or Facebook Engagement Score was used to evaluate the performance of the keywords “Voltes V: Legacy” and “Batang Quiapo” on the platform. The results showed that “Batang Quiapo” had a significantly higher score of 164,179.4 or 65.8% compared to “Voltes V: Legacy” which attained only 85,162.6 or 34.2% in the analysis. The Facebook reaction count of Batang Quiapo surpasses its rival’s with 143,3704 reactions in comparison to 612,313. The disparity between the two prime time television programs is also noticeable in the Facebook reactions, which include Like, Love, Haha, Wow, Sad, and Angry. As part of the Capstone-Intel study, an analysis was conducted to examine the Reactions Distribution of two primetime shows that were also monitored on Facebook. The analysis of reaction distribution for Voltes V Legacy yielded a total of 612,313 reactions, wherein 52.1% of the reactions were likes, 34.2% were haha, and 20.7% were love. The reactions categorized as wow accounted for only 2.9% of the total reactions, which suggests a predominance of positive sentiment among the audience. Similarly, the reaction distribution for Batang Quiapo revealed a total of 1,433,704 reactions, with a majority portraying positive sentiment. The reactions categorized as likes constituted 74.6%, love constituted 16.3%, and haha constituted 8.6% of the total reactions. The reactions categorized as wow accounted for only 0. Batang Quiapo has garnered a significantly favorable response from its audience as evidenced by the high positivity rates. For full story: https://capstone-intel.com/voltes-v-legacy-vs-batang-quiapo-battle-for-fan-engagement/
Popularity Rage Between Michael V and Rendon Labador: An Analysis by Capstone-Intel
In the Philippine entertainment industry, Michael V has positioned himself as a prominent figure by virtue of his manifest talents that have propelled his career since his debut as a rapper in 1991. Nevertheless, social media influencer and entrepreneur Rendon Labador suggests that individuals like himself have gained greater popularity among the general public. To understand how the public felt about the two individuals named in this context, a study on their online popularity was conducted. The study was carried out by Capstone-Intel Corporation within a month from April 22 to May 22, 2023. Capstone-Intel is a high impact research company which uses innovative research technologies, tools and methods to convert data and information to breakthrough insights and actionable intelligence outputs. It is committed to help its clients solve problems, find solutions, grow markets and constituencies, build reputation, navigate risks, and manage crisis; and to be the country’s leading private research and intelligence agency. The “popularity rage” started when Michael V posted on Instagram on April 29, 2023 what seemed to be an insult to content creators online. The post reads: “The first thing any ‘content creator’ should understand is the meaning of the word: “content.” This statement provoked a prompt response from Labador, who stated, “’Influencers’ are the new celebrities! Kung hindi ninyo kayang makipag patalinuhan sa mga influencers sa pag produce ng content. Manahimik nalang kayo. Mainstream is dead! Social media is the new mainstream.” In accordance with the tools and techniques employed by Capstone-Intel, the study also demonstrated how the two are growing in popularity on Facebook. The social networking site Facebook has become ever-present in modern times, serving as the primary mode of communication and interaction for a significant proportion of the global population. It is also the methodology employed to ascertain the level of popularity of Michael V and Rendon Labador. The names Rendon Labador and Michael V were identified keywords in the data collection online. Sentiment analysis of data points was also performed using responses, channels/influencers, word clouds, and other methods. Interestingly, the study also revealed a comparative analysis of the favorable engagement rates of the two keywords. Results showed that Michael V had a significantly higher positive engagement rate of 51.7%, while Rendon Labador had a substantially lower rate of 30.3%. In the study, the most popular posts from Rendon Labador were clearly identified. The post with the highest engagement on Labador’s Facebook page was a video with captions that read “Bitoy! #StayMotivated”, which criticized Michael V. This post elicited more than 11,490 sad reactions compared to just 3,809 likes. Additionally, the study also analyzed the top posts for Michael V. While only one post related to the Rendon Labador vs Michael V. issue was among the most engaging stories, the top engaging post was a clip from Boy Abunda’s TV show that was shared on GMA Pinoy TV Page. The study also revealed the comparative percentage of negative reactions for each keyword. Michael V elicited a lower proportion of unfavorable responses of only 3%, whereas Rendon Labador received a higher percentage of 6.1%. For full story: https://capstone-intel.com/the-clash-of-actor-versus-influencer/
Capstone-Intel Measured the Online Engagement of NBA Enthusiasts for 4 Teams (LA Lakers, Miami Heat, Boston Celtics, Denver Nuggets
The National Basketball Association (NBA) is a prominent organization composed of 30 professional basketball teams situated across North America. It is widely acknowledged as the foremost men’s professional basketball league worldwide. As a well-respected and globally renowned sports brand, the NBA has established a robust social media presence. Currently, the league boasts the largest following, particularly on Facebook, as indicated by a 7-day research study conducted by Capstone-Intel Corporation. Capstone-Intel is a high impact research company which uses innovative research technologies, tools and methods to convert data and information to breakthrough insights and actionable intelligence outputs. It is committed to help its clients solve problems, find solutions, grow markets and constituencies, build reputation, navigate risks, and manage crisis; and to be the country’s leading private research and intelligence agency. The aim of the research carried out from May 16 to May 22, 2023, is to provide a comprehensive understanding of fan behavior in the sports industry by utilizing Facebook as one platform for analysis. The NBA Finals showcase the highest-ranking teams that are closely monitored by the general public, namely the Boston Celtics, Denver Nuggets, Los Angeles Lakers, and Miami Heat. The tracking of these teams was conducted through Facebook data from the Philippines, utilizing keyword analysis of basketball team names to measure Facebook performance. This study highlights the Philippines’ strong interest in basketball, indicating its position as the primary sport in the country and its growing fandom. The methodology of this study involved identifying and analyzing target keywords, including the Boston Celtics, Denver Nuggets, Los Angeles Lakers, and Miami Heat. Sentiment analysis was performed through reactions, channels/influencers, and word clouds to gain insights into the popularity of the teams. This study employs graphical elements, including charts and graphs, to present and analyze numerical data, functions, and other qualitative structures in a visually concise and clear manner. The objective of this approach is to enhance public comprehension of the current noise level surrounding the 2023 NBA Finals. In a broader analysis, Capstone-Intel conducted a website comparison between April 24 and May 21, 2023. The results indicate that pages and subpages on nba.com featuring keywords related to the Miami Heat, Boston Celtics, Los Angeles Lakers, and Denver Nuggets garnered a total of 6,577 visits. It is noteworthy that the Miami Heat received the most visits, followed by Denver, Boston, and the Los Angeles Lakers, respectively. Moreover, the study substantiates the veracity of its findings by citing primary sources such as GMA News, GMA Sports PH, One Sports, ClutchPoints, NBA Buzz, and other credible sources that showcase the current trends of a particular NBA team. For full story: https://www.capstone-intel.com/the-great-nba-teams-epic-battle-evaluating-fan-loyalty-on-facebook/
